Digital signage is evolving at a quickening pace and some current practices are pointing the way to what could be expected of the medium in 2025. These changes are going on now and are characterized by rapid incrementalization, improved cost/benefit performance, win-win-win-win scenarios and contributions to productivity by the square foot.
In this presentation, digital signage industry analyst, advisor, and educator Lyle Bunn will describe what digital signage will look like in 2025, based on shifts that are occurring related to:
- Primary Retail Directions
- Changes in Consumer Characteristics
- Principles Governing Sign Use
- Digitizing versus Digitalization
- Factors Impacting Sign Options and Value
- Current changes in Signage Use/Plans
- Future examples now
2025 is a mere eleven years away. Many elements of the way in which digital signage must serve enterprises in that timeframe are now being put in place and planned for. A clear consensus on retailing and consumer behavior was apparent during the National Retail Federation conference held in New York in January 2014. Also the principles that will govern the investment and use of a "sign" are becoming clearer. These aspects and some real world, current examples will light the path on this journey of what digital signage will be in 2025.
Multiscreen, gamification, augmented reality, drones, dynamic input and "data carving" are all part of the screenmedia future. Learn what it means to your network plans and supply requirements.
Participants are invited to submit questions prior to the webcast to Lyle Bunn at firstname.lastname@example.org
Thanks to the sponsors of this webcast series: