Audience Measurement and Digital Place-Based Media: Leveraging Research in Sales

  • 16 Nov 2011
  • 2:00 PM - 3:00 PM
  • Webinar


The Digital Signage Federation, in concert with the DPAA, will present a live webcast event on Wednesday, November 16 at 2pm, EST designed to help Advertisers, Agency Planners & Buyers, and Digital Place-Based Network Operators how to use available metrics to value audience exposure.  

Co-presented by Ben Crawford, Senior Account Manager, and Diane Williams, Senior Media Research Analyst of Arbitron, Inc., the webcast will examine:
  • How audience impressions are calculated in the digital place-based media world
  • How to evaluate the quality of these impressions
  • How viewer engagement and other contextual factors apply to audience measurement
  • How do these factors allow for a better assessment of a network's value proposition
  • New findings from Arbitron's 2011 industry study
Registration is free and available to the public.

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