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"The Media Buyer Mindset"
Moderated by Lyle Bunn, Strategy Architect, BUNN.
Presented by Amy Vollet, VP, Director of Media, The Integer Group.
Digital Place-based network operators seeking advertising revenues and sponsored programming must communicate effectively with Media Planners to maximize their ad sales success. Presentations by media planning executives from large Out-of-Home agencies will outline key factors leading to their decision to place advertising on dynamic place-based media. Q&A will allow participants to get answers to questions and situations that are challenging them. By better meeting the information needs of Media Planners about the value offered by the Ad-based network operator, sales cost are reduced and revenue can be increased.
Take-aways for Ad-based Network Operators:
- Understanding of the ad planning and buying processes
- Knowledge of how to communicate effectively with Media Planners to “get on the plan” and achieve ad revenue
- Ways to reduce selling costs
- Insights to improve revenue forecasting
This course will be moderated by Lyle Bunn, Strategy Architect, BUNN and presented by Amy Vollet, VP, Director of Media, The Integer Group.