The Media Buyer Mindset

Digital Place-based network operators seeking advertising revenues and sponsored programming must communicate effectively with Media Planners to maximize their ad sales success. Presentations by media planning executives from large Out-of-Home agencies will outline key factors leading to their decision to place advertising on dynamic place-based media. Q&A will allow participants to get answers to questions and situations that are challenging them. By better meeting the information needs of Media Planners about the value offered by the Ad-based network operator, sales cost are reduced and revenue can be increased.

Take-aways for Ad-based Network Operators:

• Understanding of the ad planning and buying processes
  
• Knowledge of how to communicate effectively with Media Planners to “get on the plan” and achieve ad revenue
  
• Ways to reduce selling costs
  
• Insights to improve revenue forecasting