Restaurant 101: Digital Signage in Restaurants

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Digital signage is being used in restaurants to instantaneously update menus, enhance the interior design, up-sell featured products, and enhance sales. Restaurant operators are learning that chain-wide communications networks are flexible, functional and sustainable, easier and less expensive to change messages and are an alternative way to provide staff training and quality controls.

This hour-long webcast, presented by Nathalie Azoulay, President, Eye In Media, and Janna Rider, Director of Digital Merchandising, American Dairy Queen, will provide a detailed introduction into the various capabilities of digital signage in restaurants, why it is effective, and how to maximize its overall benefits. The session will include practical guidance on how to get started, key planning steps, identify different applications for restaurants, and explain how restaurant operators can justify such an investment.