Update and Outlook for Ad-based Networks

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This webinar offers an executive summary of two mid October events of ad agencies, brands, investors and other industry stakeholders. The Digital Place-based Advertising Association Summit (DPAA Summit) and the Strategy Institute Investors Conference (SI-IC) in New York will offer insights, the status and outlook for Ad-based Digital Place networks. Those unable to attend the 3 days, wishing to have colleagues or partners benefit from hearing the key elements of over 20 presentations and those wanting to hear how the insights all fit together will benefit from this webinar.

The 5th annual Digital Place-based Advertising Association Summit will include “discussion and debate on the challenges and opportunities faced by the digital place-based media industry.”

The 7th annual Strategy Institute Investor Conference focuses on the status and outlook for Digital Signage in the context of its capitalization and investment-worthiness. The presentations by industry veterans will be summarized in the areas of:

• Advertising Outlook 
  
• Effectiveness of the Medium 
  
• Merger/acquisition and consolidation 
  
• Recapitalization & Merger structures 
  
• Business and market outlook for Ad-based networks
  

The status of other sector development activities will also be outlined.

Registrants are invited to submit questions in advance of the session to the webinar moderator at Lyle@LyleBunn.com. All registrants will be provided with the URL of the recorded webinar.

Key take-aways:

• Knowledge of industry leaders’ perspectives as presented at these events.
  
• Insights into the status and directions of the media.
  
• Clarity of the challenges and the approaches being used to overcome these. 
  
• Practical advice to mitigate and manage risk while maximizing success. 
  
• Better understanding of Ad-based Network Management issues and approaches.
  

About the Presenter

Lyle Bunn, an analyst, advisor and educator in North America digital media industry, is well known for insightful, astute synthesizing of presentations and information. He is able to discern key, relevant points of value in industry presentations and has a demonstrated ability to articulate useful information and “connect the dots” in interesting and entertaining ways. Lyle has assisted hundreds of corporate and ad-based networks, and is the organizer and moderator of this entire webinar series. He has published over 200 articles and whitepapers, presents regularly at industry events and Chairs the OOH education committee for the education track of DSE 2013. See www.LyleBunn.com.