Digital Signage Glossary of Terms
State of the Digital Signage Industry
The Evolution of Video Walls
Putting Digital Signage to Work For You Part II
The Second Screen Comes to DOOH: Mobile, Social, and the Future of Consumer Engagement
Wayfinding Takes a New Direction
Industry Best Practices: Mounting Solutions & Installations
DSF-BUNN Ad-based Network Operator Series
The Media Planner Mindset
Presenting Your Out-of-Home Network to the Agency
Using Metrics & Analytics to Increase Digital Place-based Ad Revenues
How to Sell Advertising for Digital Signage
The Right Mix of National, Regional, and Local Advertising
Update and Outlook for Ad-based Networks
Management Best Practices: Ad-based Digital Networks in the Media Business
Is Your Network Equipped to Win in the Ad Sales Game?
Maximizing DOOH Ad Revenue
Leveraging Better Content
Upgrading Your Network CMS: A Case Study by ABN
Using Analytics to Increase Ad Revenue
Vertical Market Guides
EDU 101: Campus Signage 101
EDU 102: Content Ideas for "Feeding" Campus Display Systems
EDU 103: Campus Signage & Enterprise IT
Banking 101: The Do's & Don'ts of Digital Signage in the Banking Sector
Banking 102: Taking Digital Signage Beyond the Bank Lobby
Healthcare 101: A Day in the Life of a Hospital
Healthcare 102: Healthcare "Must Haves" in Digital Display Systems
Restaurants 101: Digital Signage in Restaurants
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Add to my calendar
Update and Outlook for Ad-based Networks
24 Oct 2012
2:00 PM - 3:00 PM
This webinar offers an executive summary of two mid October events of ad agencies, brands, investors and other industry stakeholders. The Digital Place-based Advertising Association Summit (DPAA Summit) and the Strategy Institute Investors Conference (SI-IC) in New York will offer insights, the status and outlook for Ad-based Digital Place networks. Those unable to attend the 3 days, wishing to have colleagues or partners benefit from hearing the key elements of over 20 presentations and those wanting to hear how the insights all fit together will benefit from this webinar.
The 5th annual Digital Place-based Advertising Association Summit will include “discussion and debate on the challenges and opportunities faced by the digital place-based media industry.”
The 7th annual Strategy Institute Investor Conference focuses on the status and outlook for Digital Signage in the context of its capitalization and investment-worthiness. The presentations by industry veterans will be summarized in the areas of:
Effectiveness of the Medium
Merger/acquisition and consolidation
Recapitalization & Merger structures
Business and market outlook for Ad-based networks
The status of other sector development activities will also be outlined.
Registrants are invited to submit questions in advance of the session to the webinar moderator at
. All registrants will be provided with the URL of the recorded webinar.
Knowledge of industry leaders’ perspectives as presented at these events.
Insights into the status and directions of the media.
Clarity of the challenges and the approaches being used to overcome these.
Practical advice to mitigate and manage risk while maximizing success.
Better understanding of Ad-based Network Management issues and approaches.
About the Presenter
Lyle Bunn, an analyst, advisor and educator in North America digital media industry, is well known for insightful, astute synthesizing of presentations and information. He is able to discern key, relevant points of value in industry presentations and has a demonstrated ability to articulate useful information and “connect the dots” in interesting and entertaining ways. Lyle has assisted hundreds of corporate and ad-based networks, and is the organizer and moderator of this entire webinar series. He has published over 200 articles and whitepapers, presents regularly at industry events and Chairs the OOH education committee for the education track of DSE 2013. See www.LyleBunn.com.
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