Management Best Practices: Ad-based Digital Networks in the Media Business

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Success in the media business of Ad-based, Digital Place-based networks means defining strategy, setting priorities and being astute with “the numbers,” as well as communicating effectively with ad planners, investors and other stakeholders. This webinar will outline some of the “what” and “how” that are critical to business success. This session will go beyond “management 101” into the specifics of managing an Ad-based Digital Place-based Network. Phil Cohen, CEO of Care Media, as a veteran, successful network operator will outline elements of the manager/investor “dashboard” and describe key factors in network operation and growth including:

• The attitudes essential to network management success
  
• The strategic imperatives
  
• Key management dashboard elements
  
• Signals that indicate the need for attention and correction
  
• What to focus on while making decisions about resource allocation
  
• Proven practices in investor communication.

This webinar, the 8th in the monthly series for ad-based Digital Place-based network professionals will focus on for-profit network management, but will include insights that are useful to the administrators of all networks and their suppliers.

Registrants are invited to submit questions in advance of the session to the webinar moderator at Lyle@LyleBunn.com.

Key takeaways for this session:

• Insights to improve your strategic and operational management.
  
• Awareness of how successful network CEO’s think.
  
• Practical advice to mitigate and manage risk while maximizing success.
  
• Better understanding of Ad-based Network Management issues and approaches.

About the Presenter

Philip M. Cohen is President/CEO, Care Media Holdings Corp and serves as CEO of Care Media Holdings Mr. Cohen also serves as CEO for PetCARE TV, Women’s HealthCARE TV and KidCARE TV which operates 4500 displays. Phil is Vice-Chair of the Digital Signage Federation (DSF), a member of the Digital Signage Expo’s Private Network Council and is a founding member of the Digital Place-based Advertising Association (DPAA), for which he continues to serve as a member of the board. He is well known for his “Cohen on Content” video series in which key industry issues are addressed. See www.caremediaholdings.com/about-us/