For Immediate Release: February 3, 2011
Warrenton, VA – The Digital Signage Federation (DSF), a professional membership association, announced today the release of new industry standards for digital signage privacy. The
“Digital Signage Privacy Standards” are a set of voluntary privacy guidelines recommended by DSF for digital signage companies, their partners and the venues that host these systems.
Rich Cooley, DSF Chairman, said “The DSF is excited about these new privacy standards. A lot of work went into creating this policy and I am exceptionally proud of the volunteer committee that created this standard. DSF will be rolling out a number of these types of standards and guidelines to help DSF members increase professionalism within the industry.”
The DSF Standards Committee is comprised of eight members from different sectors of the industry, and is chaired by Ken Goldberg, CEO of Real Digital Media. Harley Geiger, a committee member and Policy Counsel at the Center for Democracy & Technology, was instrumental in leading the effort to develop policies that safeguard consumer privacy and preserve the public’s trust in the digital signage industry. Subsequently, the Digital Signage Privacy Standard includes strong principles in the following categories:
- Transparency
- Individual Participation
- Purpose Specification
- Data Minimization
- Use Limitation
- Data Quality & Integrity
- Security
- Accountability
“The success of interactive digital signage depends on the industry maintaining consumers’ confidence that their privacy is respected and their personal information is protected,” said Mr. Geiger. “The Digital Signage Privacy Standards are an excellent step in the right direction, and now it is up to individual companies to put these standards to good use.”
“We hope and expect that this document will be a platform for creating trust with consumers and assuring the integrity of networks, which is central to the general acceptance and evolution of digital signage. Our entire committee was engaged on this first effort, which is a measure of how important the topic is across many domains.” said Mr. Goldberg.
About the Digital Signage Federation
The DSF's Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not for profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information visit
www.digitalsignagefederation.org.
The next DSF gathering will be held in Las Vegas, NV as part of the Digital Signage Exposition (DSE) from February, 22-25, 2011. This meeting is preceded by the DSF Annual Golf Tournament on February 21, 2011. For more information, visit
www.digitalsignagefederation.org .
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For more information, contact:
Brian Gorg, Executive Director,
Digital Signage Federation
540-551-5500
bgorg@digitalsignagefederation.org
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