– The Digital Signage Federation®, the only independent not-for-profit organization serving the digital signage industry, announced today that Linda Hofflander of Saddle Ranch Digital and Jeff Blankensop of Peerless-AV will co-chair of the DSF’s Legislative Committee for 2012.
The Legislative Committee develops programs that support the advancement of digital signage rights and seeks to advise on how to improve legislation, regulations, codes, and standards that affect the sale and use of digital signage and interactive technologies. The committee also works with other industry associations to partner on advocating for pieces of legislation that affect the industry. Because the committee’s program goals are still being developed for approval by the DSF Board of Directors later this month, now is the time for those who are interested in participating or chairing a sub-committee to contact either co-Chair or the DSF to volunteer.
Jeff Blankensop, Director of Business Development for Peerless-AV, said, “As our industry continues to grow and innovate within the public domain, it will need a voice to advocate for them on legislative issues that will have impact on our businesses. Through working with other DSF committees, like our Standards Committee, we can voluntarily promote and adopt standards and work with legislators to educate them on steps we have already taken to self-regulate.”
Linda Hofflander, Chief Strategy Officer of Saddle Ranch Digital, said, “The Legislative Committee’s work will prove essential to protecting the livelihoods of our members and everyone who does business in this space. We welcome the broadest possible volunteer representation to help ensure that everyone’s business interests are represented.”
About Digital Signage Federation®:
DSF®'s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF® is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF® and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF® provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org
For more information about the DSF®, please contact: