– The Digital Signage Federation®, the only independent not-for-profit organization serving the digital signage industry will host Neeraj Pendse, Digital Signage Business Development Manager for TE Touch Solutions when he presents “The Value of Interactivity – Not Your Traditional Digital Signage” on Wednesday, May 16th at 2pm EDT.
Interactive digital signage can influences the customer-buying experience in-store by giving customers all the information they need to make a purchase immediately. By allowing customers not only to see and touch a product, but also to explore their buying options and read reviews, engages them in the buying process and makes a purchase more likely. Further, targeted messaging based on such interaction allows retailers to capture metrics enabling them to learn what their customers really want.
Those who attend the free webcast will learn:
o The advantages of an interactive digital signage solution over traditional “one-way” broadcasting.
o Best practices of adding interactivity to digital signage – and what mistakes to avoid.
o Case studies on how a variety of businesses have realized the advantages of interactive digital signage.
o How customer engagement through interactivity can increase sales.
Karen Varrone, Co-Chair of the Education Committee said, “Adding an interactive component to a digital signage installation is a great way to invite customers to participate in the buying process, while learning more about what triggers their purchase decision.” She added, “Neeraj’s perspective on the type of installations, and how one might best approach the task of incorporating interactivity successfully, should be very helpful to those who are contemplating adding an interactive dimension to their networks.”
About Digital Signage Federation®:
DSF®'s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF® is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF® and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF® provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org
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