Audience targeting, viewer context and messaging impact make digital place-based networks powerful tools as "Paid", "Owned" and "Earned" media - This webinar focuses on using and presenting metrics and analytics to meet the mutual goals of advertisers, media planners and network operators.
This webinar features David Krupp, EVP, Kinetic Worldwide and Haroon Mirza, Intel Corp. moderated by Lyle Bunn and outlines the viewer information that is most useful to media planning decisions and how it is most effectively used for advertising sales success. This session addresses these and other primary questions about analytics and advertising with Digital Place-based networks:
- What kinds of metrics are necessary or useful for Digital Place-based media to be considered in media planning
- What metrics are "must have" for a network to be credible
- What metrics can really help the network to distinguish itself
- What validation of viewer metrics are suitable
- How can viewer metrics be used to increase ad rates
- What are the most cost-effective ways of capturing viewer data
- What typical elements in a case study best illustrate network capabilities
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