This webinar will cover what information media planners and buyers need from each digital place-based network to warrant consideration, what agency professionals can typically share about their plans and requirements, and outline a sample campaign scenario that leads to a Request for Proposal (RFP). This overview of agency/network interaction will provide valuable insights into the best practices of introducing network capabilities, and how to best pursue ad placement opportunities. 

Learning objectives for this webcast include:

• Improved ability to present network capabilities
  
• Understanding of the ad placement decision process and priorities
  
• Knowledge of the information that network operators must provide to media planners to “get on the plan”
  
• Approaches to improving ad sales success and revenue forecasting
  
• Better identification of ad sales opportunities