Digital Place-based network operators seeking advertising revenues and sponsored programming must communicate effectively with Media Planners to maximize their ad sales success. By better meeting the information needs of Media Planners about the value offered by the Ad-based network operator, sales cost are reduced and revenue can be increased. Key takeaways for the participants:

• Understanding of the ad spending process
• Knowledge of how to communicate effectively with Media Planners to achieve ad revenue
• Ways to reduce selling costs
• Insights to improve revenue forecasting