Part of the Summer 2012 Webinar Series, the July 2012 DSF webinar was presented by Jason Kates, Founder, rVue, Inc. and Ken Goldberg, CEO, Real Digital Media and DSF Board Member. This is a lively and interactive discussion on the changing landscape that DOOH is experiencing with the integration of social and mobile technologies. Covered topics within the discussion are:

• How Social TV and the second screen have changed television viewing and marketing
• How Social TV maps to DOOH - and how it doesn't
• How to consider second screen applications as you build content strategy
• Understanding the value of audience engagement and message amplification
• How second screens can impact ad-based networks and non-ad based, branded networks
• The Road Ahead: Where this all might lead