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Persuasion Along the Path to Purchase: Engaging Customers in the Age of Digital Media

  • 14 Mar 2012
  • 2:00 PM - 3:00 PM
  • Webinar
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Communication technologies now allow marketers to target and engage on-the-go consumers precisely where their message will have the most impact. Digital Out-of-Home (DOOH) has created a new “path to purchase” for the consumer that includes everything from the earliest influences to the final buying decision.

Customer Engagement “Tips” will include:

  • Five Elements of the Consumer Engagement Dynamic
  • Building a Powerful DOOH Engagement Strategy
  • Maximizing and Enhancing Return on Investment
  • Guiding the Consumer’s Path to Purchase

As Founder and Owner of Saddle Ranch Digital (SRD), Kim Sarubbi is recognized as a key thought leader in place-based and Out-of-Home digital media. Since launching SRD in 2001, it has evolved from a company focusing on content production for a handful of medical networks into an award-winning advanced media firm with a roster of global clients. Ms. Sarubbi serves on the Executive Committee of the Digital Signage Federation (DSF) and is actively involved in supporting and promoting the business interests of the digital signage industry.
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