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"The Second Screen Comes to DOOH: Social, Mobile, and the Future of Audience Engagement"

  • 18 Jul 2012
  • 2:00 PM - 3:00 PM
  • Webinar

Part of the DSF Summer 2012 Webinar Series, this lively and interactive discussion with two of Digital Out-of-Home's most experienced and savvy veterans, Jason Kates, CEO, rVue, Inc. and Ken Goldberg, CEO, Real Digital Media, will discuss: 

  • How Social TV and the second screen have changed television viewing and marketing
  • How Social TV maps to DOOH - and how it doesn't
  • How to consider second screen applications as you build content strategy
  • Understanding the value of audience engagement and message amplification
  • How second screens can impact ad-based networks and non-ad based, branded networks
  • The Road Ahead: Where this all might lead

About Jason Kates:
A leading pioneer in digital media, Jason Kates' passion and business journey has centered around video creation, distribution, measurement, and the development of disruptive technology that accelerates the adoption of digital media. As the founder of rVue, Kates has been the vision and driving force behind the leading advertising technology and media services company. Kates led the official launch of rVue Holdings, Inc. and took the company public in 2010.

About Ken Goldberg:
Ken Goldberg is CEO of Real Digital Media, headquartered in Sarasota, FL. RDM markets its award-winning NEOCAST solution to operators of digital signage networks in retail, hospitality, healthcare, corporate, and other venues. Ken is a founding Board member of the Digital Signage Federation and past chair of the DSF Standards Committee, which oversaw the development of Industry Privacy Standards, published in Feb. 2011. He is the author of a popular blog, where he has written frequently about social media, Social TV, and their relevance to digital signage networks.

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