Digital Signage Projects and Case Studies

Our members create incredible work that solve complex problems. The following case studies were submitted by our membership. Click through these projects to see some examples of ways that members innovated solutions for their customers' projects! All members are invited to submit their project for inclusion.


McCarran International Airport Outfits Shuttle Buses with “Infotainment” Marketing Capabilities


The Rent-A-Car Center at McCarran International Airport in Las Vegas is an off-site facility most commonly accessed by travelers via a large network of free, airport-owned shuttle buses. Each year, more than 7 million people board the buses en-route to their rental cars, or as they return to the airport on their homeward journeys.

Seeking a more effective way to connect with this captive audience for the 10-12 minutes it takes to shuttle between the airport and Rent-A-Car Center, McCarran officials turned to its media partner and agency of record, Lamar Airport Advertising. Working together, Lamar and Social Butterfly World (SBW) developed a plan to outfit the airport’s fleet of 45 busses with a new digital signage “infotainment” network referred to as AVA – Audio Visual Ambassador™.

SBW has collaborated with Lamar for several years, creating marketing props, building and bus wraps, and other advertising campaigns throughout the airport. In mid-2017, SBW was tasked with retrofitting the airport’s existing fleet of buses with dynamic digital signage. Working closely with independent fleet operator First Transit, the first 25 buses are outfitted and ready to display content in January 2018, with the remainder of the fleet set to be retrofitted by Q2 2018.

“For years we’ve displayed advertising in the terminals and along our roadways. With this new initiative, we now have the opportunity to more effectively communicate with our customers transiting to and from the McCarran Rent-A-Car Center,” said Chris Jones, Chief Marketing Officer at the Clark County Department of Aviation. “In addition to reaching travelers more effectively, this new platform makes it easy to tailor content based on time of day, which direction the buses are traveling, and other important factors.”

The upgrade includes installation of a pair of 22-inch LG displays on each bus – one at the front and the other in the middle of the bus – complemented with amplified audio. This placement ensures all passengers have a prime view of the screens. The displays are driven by BrightSign’s HD1023 media players, connected via high-speed cables to a video inverter. The audio signal is boosted with an amplifier and then routed to the legacy bus audio system. GPS detects whether the bus is traveling to or from the Rent-A-Car Center, triggering customized marketing content. Arriving passengers see information about shows and other activities in the Las Vegas area, while departing passengers may view content about shopping and dining options within the airport.

“Data from the Las Vegas Convention and Visitors Authority indicates that travelers renting cars have 33 percent more expendable income than those who are not,” said Andrea Collier, CEO, Social Butterfly World. “This new digital signage network reaches the most affluent subset of travelers at a time when they’re most receptive to advertising. This takes place during the first hour of quiet time while most plan their activities here in Las Vegas. The AVA Network provides McCarran International Airport’s advertising and concession partners with targeted, interactive and relevant messaging, all integrated to enhance return on investment.”

Content updates are distributed to the busses via Verizon WiFi towers on board each vehicle. Managing and distributing content wirelessly provides a straightforward, flexible process for ensuring that timely content is always displayed throughout the shuttle bus fleet.

McCarran International Airport has always been quick to pioneer innovative new marketing strategies, and this latest mobile digital signage integration underscores the airport’s willingness to embrace new marketing initiatives.


BrightSign Helps Vegas EXP Deliver Interactive Shopping Experiences on the Las Vegas Strip


Vegas EXP is a new 3,200-square-foot retail store located in the Grand Bazaar Shops on the Las Vegas Strip. The store’s self-contained mini-mart sells liquor, wine, beer, tobacco products and snacks, whereas the rest of the store offers a wide assortment of Las Vegas collectibles and apparel. And while Vegas EXP sells much of the merchandise you’d expect to see in a retail establishment on the Strip, what sets the store apart is how it sells to customers.

Vegas EXP is the latest endeavor of longtime Las Vegas retail operator M&K Enterprises. The store represents a new breed of retail establishments abandoning traditional retail methods in favor of digitally enhanced experiential shopping.

A total of 28 screens are located throughout the store, displaying featured products and other promotional content. Behind the scenes, 16 BrightSign HD1023 media players each push content to a pair of dedicated screens via HDMI splitters. This enables Vegas EXP to tailor content based on the screens’ locations to effectively target customers as they browse the store.

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Digital Signage Drives Live Communications at a Top Missouri School

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Sterling, VA. November 30, 2017 – New Life Christian School, a top parochial school in the St. Louis metro, has selected Mvix to power their campus digital signage network. The network empowers communication with students and parishioners by displaying important announcements, live sermons, event listings, and community photos.

The school started as a ministry of the New Life Pentecostal Church in 1974. Today, New Life Christian School serves over 200 students and continues to excel by leveraging an individualized approach to teaching. This is most apparent in their Ignitia Curriculum at the high school level. The curriculum gives students daily opportunities to explore their own interests outside of a few structured assignments.

This approach has seen NLCS students regularly placed amongst the top in Missouri. Graduates have been awarded scholarships to leading universities such as the University of Missouri and Washington University, and they continue on to serve in the ministry and other professional fields like medicine and finance.

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Models Own engage customers and enhance its retail presence by using Signagelive digital signage screens

Background

Models Own is a cosmetics brand that was originally founded in 2008 by Ministry of Sound’s CEO and his brother. The company has historically promoted its product range via “Bottleshop” – style pop ups located on the premises of well-known high street brands, including Boots and Superdrug.

In 2014, Models Own received investment from a Saudi retail empire and has since expanded its core offering to include lip and eye products, as well as associated accessories. Models Own opened its first global flagship store in Westfield Shopping Centre in Stratford, East London in late 2016, closely followed by a second store in Trinity Leeds, and is currently Europe’s fastest growing cosmetics brand.

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Case Study: Upper East Tennessee Human Development Agency

Summary

  • Upper East Tennessee Human Development Agency (UETHDA) needed to quickly share information with country residents.
  • The boards display real-time information about housing and UETHDA events in 8 community centers.
  • Project included Xhibit signage systems, content management software (CMS), content integrations and professional services.
  • UETHDA saw a marked increase in community engagement and employee satisfaction.

Introduction

Upper East Tennessee Human Development Agency (UETHDA), a social services organization serving 22,000
households in Tennessee, has implemented a digital signage network powered by Mvix in 8 counties.

The displays in the 8 Neighborhood Service Centers are empowering residents to build better communities by providing easy access to important information and community resources.

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Greater Columbus Convention Centre gets North America’s first LG installed Direct View LED powered by Signagelive

Introduction

The Greater Columbus Convention Centre are wrapping up a 22-month expansion and renovation project, and it could not be more beautiful, according to Experience Columbus. The $140 million dollar changes include:

  • Adding 37,000 square feet of exhibit space
  • Upgrading finishes and aesthetics in meeting rooms, ballrooms, and public spaces
  • An expansive two level open atrium
  • Full exterior renovations including a new 800 space parking garage connected to the convention centre by a covered skybridge
  • Displaying more than 150 pieces of local art

The opportunity for digital signage

  • Use digital signage to direct, wayfind, and entertain (featuring a Mondrianesque inspired wall with 6 display screens)
  • The main digital feature, that you cannot miss, is the 7ft x 60ft digital video wall that greets you in ’The Connector’ which a large corridor that connects the north area of the convention centre to the south.

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The Marlowe Theatre updates to Signagelive software to promote information and events to customers

Tell us a little about how you are using Signagelive in your business

Redfortress Limited is an IT Systems and Support Provider in Kent. One of our clients, The Marlowe Theatre in Canterbury, approached us to replace an older out of date Digital Signage system, that was struggling to cope with the high demand media the theatre wished to display to customers.

The theatre started by replacing 17 older Media players with Chromebox’s loaded with Signagelive software. Recently the theatre has also added an additional 13 22” Samsung integrated screens with Signagelive software.

The 22” screens are located above the door leading to the auditorium and are used to relay important information to customers about the show. Information such as how long the show is, warnings such as strobe lighting, loud bangs or no photography. Also the Marlowe Theatre is already planning the addition of more screens in a new building and on a merchandise stand.

There are other SaaS based digital signage options out there, why did you choose Signagelive?

As an IT systems provider we have worked with many Digital Signage Providers before. Most providers require a certain piece of hardware to run the screens with. Signagelive has many different hardware platforms that can all work within the same system.

We have also worked with many Digital Signage providers that have disappeared leaving clients with old out of date systems, locked in with one piece of hardware and no way to update or future proof the system. When searching for the right solution to the theatre and having spoken to, and then had a demo at the Signagelive head office, we realised Signagelive was a company that cared about their products and showed no signs of disappearing from the market.

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Case Study: Kings Dominion Amusement Park

Summary

  • Kings Dominion needed to upgrade their Picnic Pavilion with digital signage to replace electronic reader boards
  • The new displays welcome visitors to the pavilion and provide information about current and upcoming events
  • Project included 10 Xhibit signage systems, content management software, content integrations and professional services
  • Kings Dominion recorded an increase in group sales and noted improved guest satisfaction from park visitors

Introduction

Kings Dominion, Virginia’s premier amusement park and home to the world’s longest floorless coaster, updated their Picnic Pavilion with digital signage powered by Mvix.

The screens – all of which are networked and remotely controlled – display picnic reservations, directions to the picnic locations, personalized welcome messages for picnic guests, listings of future park events, and promos for park rides and concessions.

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MTA New York City Transit’s Fresh Take on the Customer Service Center

Since the mid 90’s, The MTA New York City Transit Customer Service Center (CSC) has served as the centralized location for customers to visit and access information or assistance for all things related to the services that NYC Transit provides.

The NYC Transit CSC is now in its second home, the first being at the agency’s old Jay Street headquarters in Downtown Brooklyn.  The entrance, at 3 Stone Street in Lower Manhattan, is around the corner from MTA headquarters and just steps away from Whitehall Street, Bowling Green and South Ferry subway stations and served by several local and express bus routes.

Customers visit the CSC seeking services and information on Reduced-Fare MetroCards, Train Delay Verifications, lost and stolen MetroCards, malfunctioning and damaged MetroCards and change of address notifications for Reduced-Fare customers.

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Case Study: Westgate Resort & Casino Las Vegas deploys Signagelive to enhance customer engagement

Article originally posted on Signagelive.com

Introduction

DCBolt Productions was selected as the preferred provider to design, install, commission, manage and create custom content for digital signage at Westgate Las Vegas Resort & Casino.

Over 150 digital signage displays were required, including custom LED screens, 4K video walls, HD displays, and projections which were individually controlled and managed by various teams. With Signagelive as the backbone, DCBolt presented a turnkey solution for the digital signage system, and delivered a wide range of content including wayfinding, restaurant menus, interactive social media display walls and custom eye candy that allows guests to connect with the Westgate brand.

The resort has been working with Orlando, FL-based solutions provider DCBolt Productions on a revamp of the set-up and content.The network includes promo and wayfinding displays in a variety of configurations, custom LED walls and a pair 2×5 video walls located in the elevator waiting lobbies.

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