Digital signage and interactive kiosks in medical settings can serve many purposes, from helping visitors find their way around a large hospital to informing and entertaining patients as they sit in the waiting room.
You will find below a few of the leading benefits of implementing digital signage and interactive kiosks in hospitals, doctors' offices and other medical settings.
- Promote your brand using dynamic digital signs
In today’s hyper competitive healthcare marketplace, hospitals and others recognize the importance of promotion. Digital signage provides a fast, cost-effective and attention-grabbing method of engaging visitors and patients. Whether you want to market a new diagnostic center, promote a sponsored community event or introduce new providers, there’s no easier or faster way to create, change and schedule messages; new promotions can appear within minutes.
- Help visitors find their way
It can be difficult for visitors to find their way around a large medical facility with multiple floors, departments, waiting areas, etc. With touch-screen digital signs, visitors can get a personalized path to their destination without having to “find” themselves on a static map and manually figure out their route.
- Improve the check-in process
At most healthcare facilities, patients check in at a reception area staffed by employees who manually key information into a computer. Use secure, HIPAA-compliant interactive touch-screen kiosks to make check in easier for the patient, more cost effective, and less prone to data entry errors.
- Inform and entertain patients and visitors
Waiting a long time to see the doctor or lab tech is among patients’ biggest complaints. That’s why many offices provide standard entertainment services such as cable TV. But those introduce a host of other problems, not the least of which is the very real possibility of inappropriate content. Healthcare-specific digital signage provides a way for facilities to inform and entertain patients with relevant and credible health content; some products even offer a way to customize content by specialty. Also, you can display local messages, weather, news headlines and other data.
- Manage the network from anywhere
You don’t have to be on site – or on the same continent – to manage your digital signage and kiosks; an Internet connection is all you need to monitor the health of the network, schedule content, create messages or manage any other task.
- Provide as much or as little control to managers/employees as you want
Robust and flexible roles and permissions features allow you to assign control over specific screens and capabilities to your managers – without giving them access to areas over which they have no responsibility. For example, you might want to give Cathy in cardiology the right to create messages on the screen in the cardiology suite, but not anywhere else. You can even control the look of the messages she creates so they conform to the organization’s style.
- Display emergency messages
Should an emergency arise, digital signs and kiosks can be used as emergency messaging displays to quickly get official information to visitors. Show Amber Alerts and other community emergency Information as a customer service. Even if you’ve assigned control of screens to various users, the super user can override everyone else to display emergency messages.
- Use as in-house training for staff during off hours
The same tools that make it quick and easy to inform visitors can be used to educate your staff. Get more out of your investment by using the same digital signs to train employees and providers during off hours.
- Save money and be eco-friendly
With digital signs and interactive kiosks, you can significantly reduce or eliminate the costs associated with static posters, i.e. printing and distribution
