Whitepapers and Articles           Videos

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Whitepapers and Articles

NEW This is Not a Touch Screen - DSF Chairman Alan Brawn takes a look at the world of interactivity - how far it has come and where it is going next.

On-Demand (SaaS) or On-Premise Digital Signage Software - Which Should You Choose? - DSF Member, Acquire Digital examines the differences and advantages of two different software solutions, SaaS and On-Premise.

Persuasion Along the Path to Purchase: Engaging Consumers in the Age of Digital Media
- Kim Sarubbi of Saddle Ranch Digital looks at how to engage consumers in a retail environment where attention is limited.

The CONTENT of Dynamic Place-Based Media - Lyle Bunn addresses some of the key elements related to Dynamic Media Content to define a baseline for conduct related to content, and establishes a clearer vantage point from which to advance the practice and application of dynamic media content.

Smarter Solutions for In-Vehicle Signage Infotainment - DSF Member, NEXCOM examines how an industrial-grade solution can be deployed with in-vehicle digital multimedia applications to provide rich multimedia content using the Intel® Atomâ„¢ processor E600 series for instant information and entertainment delivery.

White Paper: Anonymous Video Analytics (AVA) Technology and Privacy - The Information and Privacy Commissioner in Canada recently released a white paper on how digital screen network operators are using pattern detection technology to understand viewing audiences while respecting consumer privacy.  The IPC referenced the DSF's voluntary industry privacy standards that were developed by DSF members.

The World is Not All Flat: Video Projectors for Digital Signage - Alan Brawn debunks more conventional wisdom myths of digital signage and this time takes on the notion that all digital signage is made of flat panel displays.

Campus Dynamic Signage Networks - Lyle Bunn outlines in this whitepaper the value of digital signage as a campus communications medium and ways of assuring that benefits are fully realized. The paper also presents ways of generating revenues in order to offset operating and network costs, and generate new revenues for the campus or departments.

The World of Digital Signage - A whitepaper from DSF Board member, Alan Brawn of Brawn Consulting, recapping the DSE 2011 and the globalization of the digital signage industry.

Internet Privacy Concerns Prompt Advertisers to Move Money to DOOH - rVue, Inc. CEO Jason Kates on advertisers' move to DOOH venues.


Making the Third Dimension a Reality: 3D Video and Home Theater Design - Jonathan Brawn discusses 3-D history, technology, and its related issues.

The Roadmap to Digital Signage Success - A whitepaper by BlackBox and the Digital Signage Experts Group

Primary Benefits of Digital Signage/Menu Boards for Restaurants and QSR Locations -  great whitepaper listing the leading benefits for implementing digital menu boards, promo boards and self service kiosks in a restaurant location.

The Secrets of Selling DOOH Advertising to Advertisers & Agencies: Short-term revenue solutions - wonderful resource by Geri Wolff from Market Works International Inc. about how DOOH Advertising-Based and Advertising-Supported Networks can best generate advertising dollars in the short term, and what approaches network operators should consider when presenting advertising opportunities to advertisers and/or advertising agency media planner/buyers to optimize success in attracting advertising dollars.


Videos

NEW The State of the Digital Signage Industry - this is the recorded DSF webcast from January 17, 2012, by Steven K. Platt and Margot Myers of the Platt Retail institute.  The presentation is an industry-wide review and a look forward.

NEW Facial Detection: Uses and Ramifications - this is a recorded session from the Federal Trade Commission's Forum on Facial Recognition Technology. One of our members, Harley Geiger from the Center for Democracy and Technology, presents about the use of facial detection in digital signage and compares and contrasts facial recognition and facial detection technologies. This ties into the DSF Privacy Standards and is worth a watch if you are interested in this topic.

NEW Michael Marcovsky, "The Money Guy" - Michael Marcovsky and Phil discuss second stage funding for digital signage networks.

Stuart Armstrong, Managing Director of ComQi - Phil and Stuart Armstrong discuss how one-point of accountability is the future of digital signage, delivery of stronger ROI, and how the smart phone is impacting the shopper experience.

Lyle Bunn, BUNN Co. - Phil talks with Lyle Bunn on transmedia, content, convergence and measurement.

"Let's Re-Dooh This!" CETW Recap - Phil recaps all the interviews conducted at the 2011 CETW.

Industry Leader Interviews from CETW, San Francisco - Phil Cohen speaks with Ann White, Sr. VP, Content Strategy & Creative, Premier Retail Networks and Brian Ardinger, CMO of Nanonation at CETW 2011 held in San Francisco.

Bridging Mobile Marketing with Digital Out-of-Home Media - Phil Cohen and Dan Trigub, VP Business Development/CFO at Blue Bite, discuss how bridging the gap between the digital signage screen and the mobile screen impacts overall customer experience.

Pitching a Digital Signage Business Plan - Part 2 of an interview between Phil Cohen and Mike Marcovsky, answering Cohen on Content viewers' questions on how to effectively pitch a digital signage business plan to end users.


 
 

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