DSF PRESS RELEASES


Digital Signage Federation® Announces Call for Applications For the 2018 Geri Wolff Scholarship

Warrenton, VAThe Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce the call for applications for the 2018 Geri Wolff Scholarship.

The DSF’s Geri Wolff Scholarship is designed to raise the awareness of digital signage as a career choice among qualified young women who are committed to a professional career in computer sciences and related technology and digital design fields. This award is also intended to help broaden employment diversity, by encouraging employers to hire qualified women in a variety of IT capacities.

Applicants must be:

  • Enrolled full time in an accredited college or university with a declared major in computer sciences, digital design and other digital signage related fields, committed to graduation and currently in their junior or senior year.
  • Students in good standing with a minimum 3.0 cumulative overall GPA (on a 4.0 scale) and be enrolled full time at time of application. Consideration will be given to applicants with exemplary credentials and commendable work ethic.
  • The award is intended to be applied solely for academic purposes and will be sent directly to the accredited U.S. or Canadian college, university or technical school where the recipient is doing his or her undergraduate work.
  • Application must be accompanied by two professional letters of recommendation, a current transcript and a statement of 500 words or less explaining the value and creativity the applicant will bring to the digital signage industry. They are also required to cite a technical or digital design accomplishment that demonstrates originality and innovative thinking within their major that can translate to this sector. A personal video recording that addresses the judging committee directly is optional and recommended.

Applications are due on or before Wednesday, February 28th, 2018. Recipients will be notified in early March 2018. For more information, or to apply online go to http://www.digitalsignagefederation.org/scholarship.

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Mvix Powers Video Wall and Networked Signs at Loudoun County Parks & Rec

Sterling, VA. February 22, 2018 – Mvix has been selected by Loudoun County Parks, Recreation & Community Services (PRCS) to power its digital signage network across 11 locations for visitor and staff communications.

The Loudoun County PRCS mission is to provide outstanding recreational and leisure opportunities, outcome-focused community services and stewardship of the county’s natural resources. All of this is to promote the quality of life for Loudoun’s 380,000 residents, the third-most populous county in Virginia.

Their 10 community centers offer a combined 300,000 square feet of space which include baseball fields, aquatic centers, bike trails, classrooms and performance art spaces.

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BrightSign Powers Digital Signage in Latin America’s Largest Department Store


El Palacio de Hierro is an upscale chain of department stores in Mexico, with its flagship store located in Polanco, Mexico City. Known as “Al Palacio de los Palacios” (“the palace of all palaces”), this particular location is comprised of more than half a million square feet of retail space, earning it the distinction of the largest department store in Latin America.

El Palacio de Hierro recently completed a $300M renovation which included extensive updates to the entire department store. The crowning component of this project was to be a large, overhead stained-glass structure, mounted high above the shoppers below. But due to time and budget constraints, creative and technical consultants at Basha designed a 60-inch LED sphere and full-ceiling LED display installed atop the store’s 66-foot-high main concourse. This budget-friendly stained-glass alternative has become the most striking component of the entire installation.

“Al Palacio de los Palacios is arguably the most amazing department store in the world, so we wanted to create a masterpiece worthy of its prominent location in El Palacio de Hierro’s flagship store,” said Jacobo Jafif, CEO of Basha. “Foregoing traditional stained glass in favor of LED components not only enabled us to keep the project on budget, but the store now has a beautiful, dynamic centerpiece that can be visually altered to reflect whatever mood El Palacio de Hierro intends to create.”

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Qmatic launches new partnership with Signagelive


Qmatic has formed a new partnership with Signagelive, to deliver effective and bespoke customer journey management solutions for the retail, healthcare and hospitality markets. The new solution developed collaboratively by Qmatic and Signagelive debuted at Integrated Systems Europe 2018, with a full-scale demonstration of the technology in a live ‘food-to-go’ setting.

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Live Certification Courses at DSE

 

Live Certification Courses at DSE

Tuesday, March 27 and Friday, March 30

 

Digital Signage Expo (DSE) offers industry professionals a path to certification and re-certification under the auspices of the Digital Signage Experts Group (DSEG).  Newly updated courses for 2018 will be delivered at DSE.  Whether you are new to digital signage or a veteran, these courses will be valuable to your professional experience.  DSEG is served by a board of advisors made up of leading members of the digital signage community, including writers, consultants, trade associations and end users.

Courses offered at DSE:


The Total Guide to Fine Pitch LED: A 16:9 Special Report

There’s a lot of buzz in the digital signage industry, as well as the markets the industry serves, about fine pixel pitch LED displays, and their ability to create bright, seamless visuals that transform spaces.

It’s easy to find technical documentation about LED displays and diodes, but a lot harder to find solid information, written in non-technical terms, that explains the technology, the marketplace, ecosystem and applications. That’s why this Special Report – The Total Guide To Fine Pitch LED – from 16:9, was put together over the last few months. It reflects many, many conversations, as well as a specific trip to Taiwan and China to visit manufacturers and fully understand the ecosystem.


Projection imaging on the forefront of technology sea changes

Washington, DC-based media production and live events company, Quince Imaging is concluding its 20th year in business with an upgraded corporate headquarters to accommodate its rapidly growing staff and service offerings.  The company’s flagship work is 3D projection imaging and if you’ve attended a professional sporting event recently, chances are you’ve seen some of Quince’s work.

Bill DuLaney, business development manager, has watched the digital signage industry grow throughout the past 25 years. He said the industry, particularly projection, is in the middle of a massive sea change that is putting the technology on-trend with what consumers want – experiential, entertaining, immersive experiences.

“Projection has been around since the late 1890’s. Over the past 25 years, it’s gone from CRT technology – big, heavy, analogue-based technology – to total digital-chip based digital light processors with high brightness lamp technology. Now we have further improvements as we are transitioning from lamp to laser or solid state technology,” DuLaney said. “Every time someone says projection is dead, it’s not. It continues to keeps growing. In fact, designers and clients continue to push the technical and creative limitations and want to do high-end, spectacular installations using the highest resolution you can achieve.”

In fact, according to a market report from Technavio, the projector market (globally) is expected to be in excess of $132 billion in 2019, growing at a CAGR of more than 18 percent.

Projection offers “the highest resolution you can achieve,” DuLaney says, because there is no limit on pixels – you can continue to add projectors, and servers to fit whatever size or shape you’re aiming for.

“It’s the only video technology that’s not constrained by screen size. That’s valuable,” DuLaney said. “Because of that, it’s the most cost efficient technology when you break it down by cost-per-pixel.”

Quince Imaging is seeing some trends emerge within its business, such as retailers using projection imaging to create storefront windows or illuminating a certain area of their store, or projecting rotating outfits on a mannequin.

In sporting arenas, teams are going for the “wow factor” at every turn and the ROI comes with the fan engagement these projections are yielding on social media.

“People like it because of the engagement. The number of eyeballs on these displays, not only in the venue or facility but also on TV, and streaming sites, all of which translates to hits on social media. Engagement is proven ROI,” DuLaney said.

He adds that the market has changed in that brands are looking for new ways to present and differentiate themselves.

Cavs’ motion tracking image project

“Experiential is a hot trend and rightly so, whether you’re a brand or an agency.  This is a proven way to hit certain demographics through unique, fun and engaging types of technologies. It could be purely immersive and interactive, bringing in the power of personal and shared experiences, augmented reality, or a combination of each.” he said.

Projection is an ideal way to achieve an immersive digital experience because there are no seams or bezels. The improvement of the technology is enabling projection to become a better experience as well. Both the image quality by virtue of new video standards (HDR, 4k, 8k) and the server technology have made strides in the past few years alone.

“The past three years especially has been a sea change and it has to do with advances in video card technology, software, and solid state lighting.  We don’t have to replace lamps every 500 to 1,000 hours anymore. And the color saturation and gamut of LED and laser as a (solid state) light source is much wider than lamp technology can give you,” DuLaney said. “All of this is going on at the same time. Thus every six months there are improved products.”

Real-time rendering is another significant advancement, DuLaney said. Clients can preview what the project is going to look like before it goes live.

“If you’re in a stadium and you have a touchdown catch, you can replay that back in slow motion on all of the digital signs immediately and have it streamed simultaneously. We are rendering high resolution video files in real time. We don’t have to wait anymore,” DuLaney said.

He also notes other trends quickly coming down the pike in projection and digital signage, notably augmented reality and hologram technology. Lowe’s and Home Depot, for example, are working on AR where customers can use photos of their dining rooms and pull the kind of style they’re looking for to pre-model in a 3D environment.

“When you do this in a 3D environment, versus a standard display or phone, it changes everything,” DuLaney said. “The AR and VR technology is making these experiences more personal than ever before.”

Though Quince is positioned well amidst all of these changes, challenges remain in keeping up with the swift pace of technology advancements.

“All of these video and creative standards are changing. We have to have the best team in place with the best solution to keep up with the latest products and trends,” DuLaney said. “Then there’s the budget challenge. We have to educate clients on why our solution costs more than what they can purchase at Walmart or Amazon. There is no list price on creativity. There is a sweet spot between activating something really creative and not breaking the bank.”

Quince Imaging case study

Though Quince Imaging got its start 20 years ago specializing in high-end events, it has found its sweet spot in sporting arenas. To illuminate an arena, it takes anywhere from eight to 12 top-of-the-line projectors and lenses. There is also the mounting, the electrical, signal flow process, servers, programming, and then adding in custom 3D animations.  The price tag isn’t cheap, but the ROI speaks for itself.

“Sports is our biggest market dollar for permanent installations. We’re still in the beginning of this because we’re figuring out the sponsor equation,” he said. “This is valuable for sponsors. They can own a moment and grab eyeballs for a minute, 90 seconds, two minutes, and not have to share it. That’s the holy grail of advertising.”

Teams are using signage to sell not only ads but also tickets. DuLaney said the market will continue to grow because sports is an ever-evolving marketing machine, always in search of new and competitive ways to reach customers.

“Once the Cowboys or Manchester United do it, everyone else will want to do it, albeit better” he said.

Because of this growth, Quince keeps redefining its successful case studies. The United Center in Chicago, for example, posed a structural and mounting challenge for projection because of its existing roof structure and the huge video boards that affect the angle of the projections. Quince’s engineering team came up with a solution to do one system for two sports – the NBA’s Bulls and the NHL’s Blackhawks – including the content.

“Clients now see the value of a company that understands this technology not just from the science/engineering part, but also the creative side. The United Center project is one we can really hang our hat on,” DuLaney said.

Another of Quince’s milestone achievements was the viral success of the Cleveland Cavaliers pregame court projection at the ceremony honoring the jersey retirement of Zydrunas Ilgauskas in 2014.  Since then, Quince went on to permanently install the Cavs 3D projection system, as well as develop creative content for major events and projects, including the “Cavs Arcade.” Quince Imaging was selected to design and adapt a full-court projection reminiscent of the classic arcade game Pong.

Sponsorship opportunity via projection.

Sponsorship opportunity via projection.

Cable news channels picked up footage from Ilgauskas jersey retirement and it received 2 million + hits over a couple of weeks. Since, Quince and the Cavs have worked together extensively to coordinate pre-game shows, halftime shows, time-out entertainment and more.

“Once we saw that go viral and the team saw that, it became valuable to tie it in for fan engagement and interactivity,” DuLaney said. “The theme is creating memorable experiences for people and using imaging technology to do it. It’s very exciting for brands and anyone in the entertainment biz who wants to separate themselves from the noise.”

 

View the Cavs arcade here.

View Quince’s MARS Petcare video project.

 


DOOH Strategy Summit Brings Together Industry Leaders

 

February 9, 2018FOR IMMEDIATE RELEASE

Warrenton, VA – The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, will be presenting a full-day, ten-part Digital Out-of-Home Strategy Summit on Tuesday, March 27, 2018 at DSE 2018.  The DSF is the official trade association of the DSE.

With a welcoming address by Richard Ventura, 2018 Chairman of the DSF, the Digital-Out-of-Home Strategy Summit will feature:

Opening Keynote entitled, “The Importance of Measurement for DOOH”

To be presented by Kym Frank, President of Geopath, who will discuss the DOOH measurement ecosystem, including the strengths and weaknesses of available data sources and methodologies.

Panel: The Future Trends That Will Impact DOOH in Terms of New Technologies, Regulations, Opportunities and Strategies

To be moderated by DSF Board member David Haynes, panelists will include Christie Rice, Marketing Manager of Digital Signage Intel, Dina Townsend, Vice President and Retail Practice Leader of RMG Networks, Manalo Almagro, Managing Partner of Q Division, and Stephen Freitas, Chief Marketing Officer for Outdoor Advertising Association of America.

Panel: What Defines a “Smart City” and How is Technology Being Deployed Throughout Them

To be moderated by Paul Fleuranges, Director of Corporate Initiatives for the New York Transit Authority, panelists will include George Burciaga, Managing Director of Global Government Development & Innovation for CIVIQ Smartscapes, Jeff Frazier, Chief Strategy Officer of Smart Media City, and Romulus Stoian, Senior Manager, DOOH Marketing Solution Leader for Samsung SDS America.

Panel: Blending of DOOH with Mobile and Its Impact on the Market

To be moderated by Chris Lydle, Global Lead, Digital Signage and Kiosk for Google, panelists will include Doug Pittman, Founder and CEO for BoardActive, Ian Dallimore, Director of Digital Innovation and Sales Strategy for Lamar Advertising, Chuck Billups, Senior Vice President of Brand Advertising and Retail Partnerships for PRN – a STRATACACHE Company, and Mikhail Damiani, CEO of Blue Bite.

Lunch and Learn: Just Because We Can, Should We? How Safe is the Data and Our Privacy?

To be moderated by Laura Davis-Taylor, Co-Founder of High Street Collective, panelists will include Kym Frank, President of Geopath, Jeffrey Martin, President and CEO of Right Media Solutions, and Gerardo Garcia, Founder and CEO of Wunder.

Federation of Internet Alerts

Today, FIA uses Internet advertising to display official child abduction alerts and tornado warnings across devices throughout the United States to those in the alerting area. FIA can extend its online distribution of life-critical alerts to help authorities reach people in the alerting area through improved availability and use of Common Alerting Protocol (CAP) for imminent threat alerts all over the world. This will be presented by Jason Bier, President of Federation for Internet Alerts.

Discussion on Trends Within the DOOH Community

To be moderated by Sheldon Silverman, CEO and Founder of SmartBomb Media Group, the panel will include Susan Danaher, Founder & CEO of the Danaher Group, Chris Ferranti, Senior Vice President, Managing Director of U.S. of Rapport Worldwide, and Travis Macionsky, Vice President and Director OOH for Horizon Media.

A 360 View of a DOOH Solution

To be moderated by Stephanie Gutnik,  VP of Business Deveopment of Broadsign, the panel will include speakers from TINT, Esprit Digital, Quividi, and the enduser.

Panel: Generating Revenue with Programmatic Buying

To be moderated by Philip M. Cohen, President and CEO of CMN Holdings, panelists will include Eric Lamb, Director of Publisher Solutions of Vistar, Dan Levi of ClearChannel Outdoor, Stephanie Gutnik, Vice President of Business Development for Broadsign, and Ian Mirmlestein, Senior Vice President of Digital Innovation for Adspace Networks.

Panel: Insights into Trends, Issues, Challenges and Opportunities Throughout the World

Moderated by Mark Boidman, Managing Director of Media and Technology Investment Banking for PJ SOLOMON, panelists to include Jose Avalos, IOTG Vice President and Global Director from Intel Corporation, Mark Flys, General Secretary of FEPE International, Joe Copley, Director of Partnerships for Seedooh, and Kevin Romano, Executive Vice President of Global Media for Christie Digital Systems.

Mark your calendar now: DSE® 2018 is scheduled for March 27-30, 2018, with access to the Exhibit Hall March 28-29 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2018.com.


Mvix Digital Signage Enhances Communication at YMCA of the Rockies

Download the Case Study

Sterling, VA. January 25, 2018 – The YMCA of the Rockies, a non-profit network of conference centers serving more than 300,000 visitors annually, selected Mvix to power their digital signage network spanning two campuses.

The YMCA aims to put Christian Principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body. They accomplish this by hosting conferences and retreats of religious, educational and recreational nature, as well as family retreats, traditional summer camps for children and leadership courses for their staff.

The Challenge

In order to empower guests at their conference centers, the YMCA of the Rockies needed an engaging communication network that would inform visitors about the activities and programs available to them.

Previously, the Estes Park and Snow Mountain Ranch conference centers that make up YMCA of the Rockies used USB drives with PowerPoint presentations for communication. This system had limits:

  • displays were difficult to update and looked unprofessional
  • the USB drives limited the type of content displayed, e.g., no branded YouTube channels or automated event listings

Keeping these challenges in mind, the YMCA of the Rockies needed a solution that could easily and remotely distribute multimedia content to their lodges and activity buildings at both conference centers. The system also needed to support multi-user access to enable collaboration between the YMCA staff.

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What will be trending at ISE 2018?

by Jeff Hastings, CEO of BrightSign, LLC

People often ask me what to expect from ISE, and I think this year will mostly be a year of incremental upgrades, rather than a breakthrough year. Everything I’ve seen points to there actually being fewer vendors in attendance due to massive consolidation across the industry. People are focusing on quality and come to shows like ISE with the mindset of “I’ve had this experience already, what can I learn at ISE to help me do a new roll-out with different technologies that provides a better experience?” We love that because at the core of our product is great technology and high reliability, so customers – old and new – are coming to us for that better experience. Knowledgeable customers are good for BrightSign, and we definitely welcome them with open arms.

In terms of trends, I think we’ll see a focus on new interfaces, such as voice and AR plus a demand for media players that can deliver 4K live-streaming media.

I think we’re still a ways off, but digital signage interacting with voice-enabled products is certainly exciting, in particular for retail. We’ll undoubtedly see demos of voice interaction at ISE, but the actual roll-outs in 2018 are less realistic.

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