Platt Retail Institute (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. PRI serves as a knowledge bridge between the academic world and industry, by synergizing the wealth of knowledge being produced at the university level with the need for more advanced yet practical business research and insight at the customer level.  In addition to its global consulting expertise, PRI also publishes pioneering industry research.

The quarterly Journal of Retail Analytics contains essential economic data, as well as the latest developments in the digital communications network (DCN) industry. PRI’s Working Papers and Research Reports measure and detail the impact of digital communications networks. PRI’s North American Digital Signage Index provides separate quarterly analyses of activity in North America.

PRI is providing DSF Members access to PRI's quarterly North American Digital Signage Index, articles in its Resource Library, and PRI Working Papers, Research Reports, and Research Articles (see below for a listing and titles).  PRI also offers many free publications, including the Journal of Retail Analytics and hundreds of articles contained in the Resource Library that may be of interest to members.

Some of PRI's current Working Papers and Research Reports available for discounted purchase are:

• Working Paper #1 - Implications for Retail Adoption of Digital Signage Systems
  
  
• Working Paper #2 - Establishing Digital Signage as a New Medium and Measuring Its Effectiveness
  
  
• Working Paper #3 - Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising
  
  
• Working Paper #4 - Deployment and Test of a Retail Digital Communications Network by the United States Postal Service
  
  
• Working Paper #5 - Impacting the Customer Experience at a Bank Branch through a Digital Communications Network
  
  
• Working Paper #6 - Test Results from a Bank Branch Digital Communications Network
  
  
• Research Report #1 - Communication Effectiveness in Higher Education
  
  
• Research Article #1 - Universities Embrace Digital Signage at an Accelerating Pace
  
  
• Research Article #2 - Education Industry Roundtable: Digital Signage Content Creation and Management on Campus (sponsored by the DSE)
  

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Not a DSF Member?  Learn more about joining the only independent, not-for-profit voice in the digital signage industry!