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What is AI in Marketing, and What It Can (and Can’t) Do
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CThere is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our…
Mergers and Acquisitions ‘R Us…Maybe!
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CZ As our regular readers know, my goal each month is to demystify that which may be confusing, provide additional…
The CMS Decision Process – What’s Right for You?
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C As we all know, a digital signage network is made up of a combination of hardware and software technologies….
DSF Advisory Council ‘Thought Leadership’: Beth Warren, Brand & Retail Strategist
The #DSF is proud to announce our new segment, ‘Thought Leadership Thursday’! 🤩 __ This week’s ‘Thoughtful Leader’ is Beth Warren, Brand & Retail Strategist + Marketing Expert. She exclaims that “Retail Media…
Content Creation In Search of the “Sweet Spot”
By Alan C. Brawn, CTS, DSCE, DCME, DSDE, DSNE, DSSP, ISF-C File this under a concern about content and content creation… or more specifically the confusion and even mystery in…