Credential Course Descriptions

Below are course descriptions of the various micro-credential offerings presented by the DSF. These are open to employees of member companies and are recognizable through the awarding and use of digital badges. Digital Badge samples are found below.

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DSF Micro-Credential Courses

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DSF Foundations
The Digital Signage Federation’s Foundations course is a broad overview of the components, practices, technology, and strategy of any digital signage system. This self-paced course is recommended for professionals new to digital signage. It covers basic concepts n content management, software, hardware components, and business operations. It has its own credential and is recommended as a precursor for any of the other and more in-depth courses offered by the DSF. This course takes approximately 2 hours of reading and includes a comprehensive assessment at the end.
Selecting the Right CMS
Content Management or Software is an essential piece of a digital signage network. It connects your messages and media with individual screens or groups of screens and ensures the right message plays at the right time. Choosing the right provider will help ensure the content can be updated efficiently and that your screen is always operational. This course covers the considerations a prospective buyer should understand if deciding to buy a new content management system for their network.
Content Management
The objective of this course is to learn the basics of content management for digital signage. While systems, software, and content format may be different, this course will teach individuals about the components and workflows common to any content management scheme for digital signage.
Software Features
Digital signage software platforms should all do core basic functions. Digital signage networks are not one size-fits-all all, and neither is digital signage software. The level of software functionality, price, support, and operations needs by the customer may differ. This course teaches the user about software features and elements of the decision process to help users in selecting the right software for their digital signage.
Selecting Cloud vs. Premise-Based Software
This course is designed to help the learner become familiar with deciding the benefits and proper applications for both cloud and premise based digital signage management software.
Fundamentals of Planning
If you fail to plan, you plan to fail. This adage is particularly true in context to digital signage. This course helps the user better articulate the reasoning behind their project. It also helps frame the much needed commitment by signage operators in relation to goal and objective setting, content planning, sourcing and funding. Cheat sheets are provided to ensure users cover the critical elements of the digital signage planning process.
Choosing a Partner
Digital signage projects and networks are developed and maintained using a variety of components. All of these components are created or provided by other companies specializing in each component. Having the right partners to help support the project is critical. In this course, participants will be taught the basics of choosing partners for their digital signage projects.
Choosing a Display
In this course, students will learn the basics of choosing correct displays for a digital signage project. Concepts include display types, display size, resolution and brightness, and other functionality. The course will also describe the differences between commercial and consumer grade displays and the benefits that come with commercial grade products.
Designing Content
Clients aren’t buying Digital Signage technology because they like spending money. Digital Signage is a communication investment to meet a goal, and content delivers on that goal. Digital signage content creating is an ongoing business process. Content should be relevant to the user and direct them to some sort of action. The creation process behind the screen is important for both the creative and business aspects of digital signage network. This course also touches on future trends in digital signage content.
Media Players
Media players are an important component of most digital signage systems. This course provides an overview of media player features and functionality. Users will understand how to determine media player requirements, including connectivity, form factor, and processing power.
Mounting Basics
All digital signage requires some type of mount or enclosure. In this course users will learn a broad range of basic mounting concepts and some technical knowledge in the areas of types of wall mounts, wall structures, the installation process, and safety. The course concludes with information about where to position displays based on viewing angles, viewing distance, and providing power and content to the display.
Experience Design
Experience is the today’s buzzword du jour, but how does the art and science of CX fit into DOOH? This course breaks down what it is, how it’s tied to non-conscience human triggers and how to weave it into your digital planning. Further, it provides simple tools and checklists to ensure that your program is firing on all customer cylinders.
Licensed Content Feeds
Licensed content is used as an effective content element in much of what we call digital signage. This course will teach learners the definitions of licensed content feeds, how they can most effectively be used, and some of the comparisons to other type of content feeds.

Sample Digital Badges