Digital Signage Projects and Case Studies
Our members create incredible work that solve complex problems. The following case studies were submitted by our membership. Click through these projects to see some examples of ways that members innovated solutions for their customers' projects! All members are invited to submit their project for inclusion.
Redfortress Limited is an IT Systems and Support Provider in Kent. One of our clients, The Marlowe Theatre in Canterbury, approached us to replace an older out of date Digital Signage system, that was struggling to cope with the high demand media the theatre wished to display to customers.
The theatre started by replacing 17 older Media players with Chromebox’s loaded with Signagelive software. Recently the theatre has also added an additional 13 22” Samsung integrated screens with Signagelive software.
The 22” screens are located above the door leading to the auditorium and are used to relay important information to customers about the show. Information such as how long the show is, warnings such as strobe lighting, loud bangs or no photography. Also the Marlowe Theatre is already planning the addition of more screens in a new building and on a merchandise stand.
There are other SaaS based digital signage options out there, why did you choose Signagelive?
As an IT systems provider we have worked with many Digital Signage Providers before. Most providers require a certain piece of hardware to run the screens with. Signagelive has many different hardware platforms that can all work within the same system.
We have also worked with many Digital Signage providers that have disappeared leaving clients with old out of date systems, locked in with one piece of hardware and no way to update or future proof the system. When searching for the right solution to the theatre and having spoken to, and then had a demo at the Signagelive head office, we realised Signagelive was a company that cared about their products and showed no signs of disappearing from the market.
- Kings Dominion needed to upgrade their Picnic Pavilion with digital signage to replace electronic reader boards
- The new displays welcome visitors to the pavilion and provide information about current and upcoming events
- Project included 10 Xhibit signage systems, content management software, content integrations and professional services
- Kings Dominion recorded an increase in group sales and noted improved guest satisfaction from park visitors
Kings Dominion, Virginia’s premier amusement park and home to the world’s longest floorless coaster, updated their Picnic Pavilion with digital signage powered by Mvix.
The screens – all of which are networked and remotely controlled – display picnic reservations, directions to the picnic locations, personalized welcome messages for picnic guests, listings of future park events, and promos for park rides and concessions.
| Kings Dominion
Kings Dominion has been a Virginia landmark for more than 40 years.
Located less than 30 miles north of Virginia’s capital Richmond, the 400-acre amusement park is consistently ranked among the best in the country.
The park receives just over 2 million visitors annually who come to enjoy over 60 rides and attractions, including 13 roller coasters, a 20-acre water park, and an annual Halloween Haunt. Even with such a high volume of visitors and attractions, Kings Dominion has consistently maintained less downtimes and shorter wait times.
The amusement park also features the world’s largest PEANUTS™-themed children’s area with 20 rides, upgraded food locations, multiple event spaces and more.
In addition to rides and attractions, Kings Dominion has a Picnic Pavilion that sees hundreds of guests a day, with a majority of them being corporate events and group activities. The pavilion boasts five sheltered picnic spaces, each with a maximum occupancy of 100 visitors, as well as a central amphitheater for concerts and performances.
| The Challenge
To increase group sales, Kings Dominion needed to upgrade their Picnic Pavilion with technology that will radically redefine the look, set the mood and fuel the environment.
The reader boards that were in place were not only small and couldn’t be read from far, they were also difficult to read in direct sunlight. They made the pavilion look outdated. Changing the content being displayed was also difficult. In addition to that, display options were limited to scrolling text or static text.
Keeping these challenges in mind, Kings Dominion wanted a visual communication solution that was easy to update and customize. They needed to be able to make changes and have the screens updated instantly. The Marketing team, who was responsible for the content, needed to control the screens remotely from their offices across the park without there being any content gaps.
Additionally, the digital signage system had to be weather resistant and easy to read in direct sunlight.
What needed to be done:
- Display personalized content for picnic customers
- Ease the work of the marketing team
- Schedule and manage content remotely
| The Solution
Kings Dominion installed 10 outdoor signage displays in the Picnic Pavilion.
Ron Sprouse, the Lead of Tech Services at Kings Dominion, selected Mvix for their industry experience and proximity to the park. His team found the software to be very intuitive and easy to pick up after only a few training sessions.
The displays were outfitted with anti-glare tint and weather resistant enclosures that were also temperature controlled. Each enclosure includes 5 fans to let air in and out. The fans automatically turn on at 90 degree temperature.
At the main entrance, the digital signs welcome guests and display the day’s picnic reservations.
Further down the pavilion, a second display lists the picnic spaces, current vacancies & occupancy, and provides directions to the picnic spaces.
Each of the 5 enclosed picnic areas has a display showing current guests and the allotted time.
Guests can also use the displays for their own events e.g. a corporate group may display the picnic menu, a listing of activities for the day, company logo and other branding elements, social media, trivia etc.
All displays also feature countdown clocks to big events in the park, including concerts and performances scheduled at the amphitheater in the pavilion.
Native content integrations in the signage software allow the marketing team to easily display dynamic content such as weather, traffic, date & time, social media, news tickers, and even emergency alerts alongside picnic info.
Kings Dominion also integrated their scheduling software with the signage software to automatically pull and display reservations. When the schedule is updated, the screens are automatically updated.
- Content management software- XhibitSignage
- 10 Xhibit HD content players
- Content integrations – schedules, traffic, weather, RSS
- Professional services – training, implementation, content design, hardware planning & quality assurance
| The Results
The outdoor digital signage displays have modernized park communications and the picnic experience. The Kings Dominion brand is powerfully expressed and communication goals are more fully achieved.
The new digital signage network is helping Kings Dominion realize their goals for the picnic pavilion. The inclusion of the digital signs allows them to offer elevated picnic experiences which has boosted picnic revenues.
The team has also noted improved guest satisfaction. The customized welcome messages offer a layer of personalization that appeals to guests. The ability for guests to use the screens during the picnic makes for elevated experiences that are memorable and that foster repeat customers.
The digital signs also helped to elevate the brand image. They have radically redefined the look of the Picnic Pavilion with a great deal of dramatic impact and visual appeal. The pavilion appears more streamlined and modern, which is a look that has improved the perception guests have of the park.
The workload of the marketing team has also been significantly reduced. The need for static signs has been eliminated completely. The marketing team can send information to a bank of networked displays from the office with just one click. Content integrations allow them to display more information with less effort.
They’ve also noted that park guest are able to find their way around the pavilion easier, freeing up park staff to focus their full attention on guest satisfaction.
The outdoor signage network has refreshed the Picnic Pavilion space and has helped to facilitate memorable experiences for park guests.
“The Mvix platform is exactly what we needed. In fact, this was an important milestone for the marketing team- with less effort, they are able to offer picnic guests elevated experiences that have resulted in repeat business, positive reviews and an enhanced brand image.” – Ron Sprouse, Lead of Tech Services, Kings Dominion
About the Companies
At Mvix, our love for technology drives who we are and what we do. For over a decade, we have been a leading provider of content-rich digital signage solutions that create memorable digital experiences in corporate offices, healthcare facilities, school campuses, restaurants and more.
Our focus is on cost-effective, feature-rich, cloud-hosted solutions that, coupled with our engineers and creative team, build digital signage networks that turn browsers into customers and employees into brand ambassadors, all while enhancing brand awareness. Our software, XhibitSignage , recently won the InfoComm 2017 Best of Show Award – Digital Signage.
About Kings Dominion
Kings Dominion is a 400-acre amusement park, home to the world’s longest floorless coaster.
Located less than 30 miles north of Virginia’s capital Richmond, the 400-acre amusement park is consistently ranked among the best in the country. They see over 2 million visitors annually and manager over 60 rides and attractions, including 13 roller coasters, a 20-acre water park, and an annual Halloween Haunt.
Since the mid 90’s, The MTA New York City Transit Customer Service Center (CSC) has served as the centralized location for customers to visit and access information or assistance for all things related to the services that NYC Transit provides.
The NYC Transit CSC is now in its second home, the first being at the agency’s old Jay Street headquarters in Downtown Brooklyn. The entrance, at 3 Stone Street in Lower Manhattan, is around the corner from MTA headquarters and just steps away from Whitehall Street, Bowling Green and South Ferry subway stations and served by several local and express bus routes.
Customers visit the CSC seeking services and information on Reduced-Fare MetroCards, Train Delay Verifications, lost and stolen MetroCards, malfunctioning and damaged MetroCards and change of address notifications for Reduced-Fare customers.
While still serviceable, the facility was in need of a major update that would allow it to more efficiently serve customers, and make them as comfortable as possible during their visits. The overall goal was to bring the facility into the 21st century.
The facility has reconfigured its seating arrangements, and received new signage, a queueing system, integrated digital media and an On the Go Travel Station kiosk. All of these items were installed during off-hours so as not to take these much-needed services offline. The improvements are aimed at enhancing the customer service experience.
Before the rehabilitation, customers were faced with long lines, poor space utilization, inadequate navigational signage and limited technology. An important new feature is the installation of the QMatic Orchestra queuing system to help improve customer flow throughout the facility.
Now instead of standing in line, customers can use the Qmatic touchpad to self-select the reason for their visit. The touchpad produces a number, corresponding to the type of service they require. With that number, customers can then sit comfortably and wait to be called. When they’re called, the Customer Service Representative (CSR) is prepared to handle the type of transaction the customer selected. The new system is heavily based on digital displays and touch-screen technology to keep customers engaged and informed.
“By incorporating digital signage, we’re dramatically upgrading our ability to serve and communicate to our customers who visit the CSC while reducing customer friction points,” said Paul Fleuranges, Vice President, Corporate Communications. “Instead of the static signage we’ve relied on in the past we can now dynamically change and update information about the products and services we offer at the Center as well as provide engaging agency messaging.”
The Qmatic system installed at the Customer Service Contract (CSC) consists of:
- 1 — QMatic Intro 8 Touch Screen Ticket Printer which dispenses customer queuing numbers;
- 3 — Qmatic D948 LED Matrix Displays (9×48 pixels) tiered and positioned in the center of the CSC windows to call customers to the next available Customer Service Representative;
- 7 — QMatic D917R LED Matrix Displays (9×17 pixels) with one (1) positioned above every window to direct customers to the proper Customer Service Representative;
- QMatic Choral – the audio voice announcer that calls up the customer;
- 2 — 65” Samsung LCD monitors strategically located within the CSC to that are used to play agency messaging and have a side display to call customers.
Pulling all these items together is Qmatic Orchestra and the Qmatic Cinematic Media Player which alleviates the need to use a PC or LIVE streaming. The ability to control still and HD moving images allows CSC staff to be creative and deliver important, entertaining and engaging content including queue information, pop ups and moving images one the right screen at the right time during the customer visit.
The CSC’s interactive On The Go kiosk displays bus and train arrival information, maps, service changes and delays. It also gives customers the chance to match wits with a subways inspired interactive game of Tic-Tac-Toe. The CSC, which serves nearly 100,000 customers each year, has undergone an innovative upgrade that provides customers with greater comfort and improved directions on how to navigate the Center.
“The customer experience is the next competitive battleground. They are paying for a service and it is our job to work hard to give them the services that they deserve,” said Cross Siclare, NYC Transit’s Assistant Vice President of Customer Relations. “The more we engage with our customers, the clearer things become and the easier it is to determine what they need. The upgraded Customer Service Center will go a long way towards that effort.”
The Qmatic system, which also provides for better tracking of employee – customer engagement and other metrics went live on September 6, 2017.
Over 150 digital signage displays were required, including custom LED screens, 4K video walls, HD displays, and projections which were individually controlled and managed by various teams. With Signagelive as the backbone, DCBolt presented a turnkey solution for the digital signage system, and delivered a wide range of content including wayfinding, restaurant menus, interactive social media display walls and custom eye candy that allows guests to connect with the Westgate brand.
The resort has been working with Orlando, FL-based solutions provider DCBolt Productions on a revamp of the set-up and content.The network includes promo and wayfinding displays in a variety of configurations, custom LED walls and a pair 2×5 video walls located in the elevator waiting lobbies.
BrightSign-enabled Projection Mapping Brings Creative Performance Theater to Life at the Panther Room
In late-April 2017, key players from Blue Man Group, Queen of the Night and STOMP! assembled at a secret location to workshop a top-secret stage production. The two-week event was a test-run to showcase a unique stage performance to theater insiders, investors, family, friends and other VIP guests.
The show was set in Prohibition-era New Orleans. Dubbed the “Panther Room,” performance acts were spread out across two basement areas within the building. Traditional seating was dropped in favor of a less formal, more interactive layout that invited guests to immerse themselves in the experience.
- JIBEI needed a digital signage network for student and visitor communication at their two campuses.
- The signage screens display a mix of class listings, seminar agendas, JIBEI history and project stories.
- Project included 29 digital signage systems, content management software, content integrations and professional services.
- JIBEI recorded improved class enrollment & visitor satisfaction
The Joint Industry Board of the Electrical Industry (JIBEI) upgraded their New York campuses with 29 digital signage systems. Powered by the Mvix platform, the digital signage network drives the student and visitor experience and adds visual appeal to the campuses.
Signage screens in the Long Island Education Center provide students with class listings, agendas for special programs and seminars, and dynamic menus in the cafeteria. Displays in the new Electrical Industry Center in Queens highlight notable projects such as the Empire State Building and the World Trade Center. They also display important milestones in JIBEI’s history.
JIBEI was founded in 1943 to build and promote harmony within the electrical industry and to address labor-management issues for electrical workers and contractors in the state of New York.
Training and education are the primary goals and functions of JIBEI. Through the Joint Apprenticeship Training Program, apprentices receive an intensive, disciplined 5 ½-year training course that includes 8,000 hours of classroom and on-the-job training. This continuing education program provides electrical workers with safety and advanced technology courses to help them maintain their skills and keep them up-to-date on the latest industry advancements and code changes.
In the following case study, DSF Member, BrightSign, LLC, describes an innovative and eloquent installation at the Leo Baeck Institute in New York. The creative force behind the “Stolen Heart” exhibition, DSF Member C&G Partners, track the rise of Jewish business and property owners and their contributions to Berlin’s central district, Mitte, until the 1930s, after which state-sponsored Aryanization” resulted in the destruction and theft of Jewish-owned properties.
Seocho Sebarun Hospital, located in Seoul, South Korea, opened its doors in June 2015. The hospital specializes in spine and joint pain for its patients. Technology is a crucial aspect of the hospital’s successful operation, as is keeping patients informed and educated.
The Seocho Hospital realized that video walls and digital signage were important ways to communicate with patients and ensure patients are receiving the best possible health care experience.
There are three other Sebarun Hospitals that have previously deployed video walls, with little success. The hospitals purchased expensive video wall platforms thinking they would also be both powerful and easy to use, but they only received complaints from users. The video walls turned out to be extremely complicated to manage and too costly to maintain.
The full details of Userful’s installation can be found here.
“Powered by the Mvix platform, Avesta’s 39 community locations throughout Texas and Florida feature employee communication displays that drive and optimize the employee experience.
The displays, which are remotely controlled, display performance metrics such as open maintenance tickets per community, average apartment tours per community, applications received per community, occupancy trends and more. The displays are also leveraged to promote togetherness and community despite the geographical distance by displaying and celebrating employee achievements, anniversaries and birthdays.
Avesta is unique in that they take an employee-first approach. Since its founding in 2010, Avesta has acquired over 12,000 apartments throughout Texas and Florida, assembling a world-class team drawn from the best companies nationwide. Though the company primarily concentrates on the acquisition, redevelopment, ownership, and operation of apartment buildings, Avesta’s first responsibility is to build a sense of community among tenants. They strive to be the most resident-focused company in the world.”
To read about Mvix’s installation in the Avesta Communities, view the complete case study here.
The Middle East’s largest shopping centre digital installation programme goes live to critical acclaim from both stakeholders, advertisers and customers.
New DSF member, Esprit Digital, was selected to provide a full digital solution to Elan Media in the Mall of Qatar. This project was completed in partnership with local integrator AVT Audio Visual Technology in Doha.
For a more in-depth look into this case study, click here.