Articles and Whitepapers
DSF Members are invited to submit articles and whitepapers to be posted in this section. Submit your article here.
Higher education is one of the fastest growing sectors in digital signage – a recent study from Russell Reynolds Associates found that 73 percent of educational institutions see digital signage as “crucial” for the future of communication.
Real Digital Media has responded to this growth by creating an entirely new segment devoted specifically to higher education. Spence Graham, who serves as vice chair of the Digital Signage Federation and who spent 15 years operating a digital signage network at West Virginia University, has been hired to lead the company’s new segment. His primary role will be to identify and grow new business opportunities and act as a resource to clients from within the vertical.
Graham said higher education institutions really started paying attention to digital signage after the Virginia Tech shooting happened 2007.
“That’s when people started to realize more was needed in terms of emergency messaging. Campuses tend to be large and sprawling and cover a lot of buildings, so how do you communicate in times of trouble in a big place, where you have a big audience in different places?” Graham said. “You can be very effective alerting people with text and email, under a minute. But with digital signage, you can communicate in under 10 seconds.”
New DSF Member, Advantech Corp recently published a white paper discussing the context, solutions, consequences and benefits of the digital signage industry. An excerpt of the whitepaper is included below.
“Digital Signage is a powerful lever for communication which uses information technology, the Internet of Things and smart devices (screens, networks, content servers). It can assemble and broadcast continuously all types of information (image, video, text feeds, etc.) on networked screens which can be installed in both public spaces and private settings. Screens viewed by specific groups (employees, customers, associates, suppliers, etc.) can broadcast information relating to, for example, the internal workings of a company or organization. Such information can be enriched with more general information, such as the time, weather forecasts, traffic reports and news.
The numerous benefits of Digital Signage are continuous and dynamic updating of information, customization in real time, instant broadcasting of messages to manage crises, reduced environmental footprint, drastic reduction in the use of paper, a modern image and, above all, improved communications thanks to the attraction and stimulation inherent in the images shown on the screens. The power of image over text has been widely documented (cf. Ralph Haber, 1960). Digital Signage enables the user to present all types of information through dynamic images and, consequently, to increase adhesion and memorization.”
IHS and the Digital Signage Federation have partnered together to offer DSF Members exclusive access to IHS’s Digital Signage Industry Tracker Executive Summary report each quarter.
For nearly 50 years, IHS has assisted customers harness the power of information to improve their business results. IHS seeks to provide its customers with the technical information, tools, and operational and advisory services necessary to help them make critical business decisions, maximize their core business processes, and improve productivity.
The Executive Summary report available to DSF members highlights research and findings pertaining to:
- Hardware (media players, set-top boxes, & PCs)
- Services (installations, project management, & technical support)
- Media sales
The summary reports on the growing sectors within the industry and across verticals such as retail, hospitality, healthcare, and public spaces.
Download the Q2-2017 Executive Summary by clicking the member access button below.Member Access
New DSF Member Userful Corporation has published a white paper discussing the process of making high-end video wall controllers simple, cost effective and flexible. An excerpt of this white paper is included below.
“Use of a Local Area Network (LAN) as a delivery mechanism is an obvious choice for a standardized and cost-effective approach to video walls. Delivering a video wall over a standard LAN reduces the amount of specialized knowledge, equipment installers and support teams need. Network equipment is standardized and easily available, and its use significantly reduces deployment costs. It also provides customers with unique flexibility benefits. However, until now, approaches to deploying video walls over the network have had performance and scalability limitations. The innovations behind Userful Network Video Wall change that.”
By Jessica Turnblom, Omnivex
“Millennials are embracing the increasingly digital world. Imagine an institution that brings together thousands of these millennials everyday. This place is where they spend the majority of their time for four to eight years, and spend thousands of dollars to do so. What are their expectations for such a place? Digital communication. As a student myself, currently attending a well known Canadian University, I have first hand experience with the digital communication tools available on campuses. Higher education institutions are using basic digital signage to share important information in order to improve the campus experience for students, employees, and visitors. While this is a great start, it is only scratching the surface of what digital communication tools can do for this community. With the majority of students between the ages of 18-25, they have grown up in an era of tech, making it an expectation rather than a bonus. Highlighted below are a few of the many ways university and colleges can implement digital communications across their campuses.”
To read more of this article by Jessica Turnblom, please visit the Omnivex website.
By Doug Bannister, CEO & CTO of Omnivex Corporation
“The modern world runs on data. It is the most significant and valuable commodity on Earth, and is the reason Silicon Valley giants like Facebook and Google are worth hundreds of billions of dollars. The core business of these and other tech titans is amassing and consolidating data that can then be sold for use by other companies such as advertisers. Amazon’s recent acquisition of Whole Foods for $13.7 billion isn’t merely a play for grocery dollars. It offers the online company a brick-and-mortar presence in which it can explore retail analytics, customer traffic management, and other data driven experiments to gain insights into in-store consumer behavior that can be transferred to online applications.”
To read the entire article, please visit https://www.omnivex.com/company/blog/data-drives-decisions.
The digital signage industry has matured well beyond the “just having the technology” phase and is now solidly in the “content is king” phase. Customers have come to expect digital content that interests, entertains and engages them.
One company has capitalized on this trend and is helping its clients better communicate with customers. Wovenmedia recently launched its WovenContent cloud video library, which is filled with rights-cleared HD and 4K content from more than 140 provider partners, including ABC, CBS, FOX, NBC and a number of major movie studios.
The library was a featured new product at the Digital Signage Expo in Las Vegas.
Joellen Jacobs, vice president of Programming and Production at Wovenmedia, said this product is the newest iteration of the company’s first library, launched about seven years ago.
Lyle Bunn of BUNN Co. has published a commentary on the Forrester Research whitepaper titled “The Total Economic Impact™ of Samsung Outdoor Digital Menu Boards: Cost Savings And Business Benefits Enabled by Outdoor Digital Drive-Thru menu Displays In the Quick-Service Restaurant Industry.”
“Various methods are used for dynamic media investment analysis. Cost/benefit analysis, Return on Investment, Total Cost of Ownership are examples. Total Economic Impact (TEI) has been used by Forrester Research in a paper that examines the potential return on investment (ROI) quick-service restaurants (QSRs) may realize by deploying outdoor digital menu-board displays in their drive-thru locations. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of outdoor digital menu boards on their restaurant’s business outcomes. The Forrester paper is sponsored by Samsung, which like several other firms, offers dynamic media suitable for drive-thru menu and promotion boards as well as order confirmation.” – Lyle Bunn
To view this whitepaper, please visit the BUNN website.
“If you are a business leader, there is one term you should be obsessed with: exponential growth. Technology is screeching upward with rocket-like intensity, and unprepared organizations will be left behind.
Technology is a little bit like King Midas; everything it touches is transformed. However, it isn’t always possible to predict the next wave of innovation. Decision-makers who are technology savvy and digitally aware have a better chance of rising with the trend, rather than being swamped by it.
In fact, the most competent companies in the world should be the most worried about digital disruption according to bestselling author Clayton Christensen in his novel: The Innovators Dilemma: When New Technologies Cause Great Firms to Fail. Christensen argues that many of the qualities that make a successful organization, such as listening to customers and going after good profit margins, can ultimately end up increasing a businesses’ vulnerability to competitors operating with disruptive technology at lower margins. This means that leadership should not only be aware of the latest digital transformations, but also be prepared to embrace them before it may be obvious to do so.”
By Jeff Hastings, CEO of BrightSign LLC
There’s a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. At the recent NRA Show 2017 in Chicago, I saw first-hand the growing demand for these automated ordering solutions. And as digital menu boards approach the point of saturation in many restaurants, kiosks represent the next big opportunity for restaurant-based digital signage.
Quick-serve restaurants are all about choice and convenience. Customers are typically quite loyal to their favorite restaurants, and they’re creatures of habit when it comes to ordering. For this reason, I expect the restaurants listed previously (and many others) are closely studying their customers’ habits, looking for ways to enhance their dining experience without disrupting what’s familiar and likeable to those customers. Beacon-enabled kiosks are capable of recognizing specific customers and delivering personalized messages based on this captured data. Using beacon and Bluetooth technology, kiosks are even capable of suggesting the customer’s “usual” order and enabling the customer to order right from their mobile device.