DSF PRESS RELEASES
Russian Retail Week, one of the most important events in retail industry in Russia, will take place 5 – 10 June in Moscow. This year the organizers expect more than 5000 participants. The agenda of RRW includes events for different representatives from retail market, such as: CEO, TOP managers, executive and marketing directors, IT specialists and many other.
Digital Signage – no alternative!
8 June, 2017
World Trade Center, 12 Krasnopresnenskaya Embankment, Moscow
Learn more and register
DSF Members receive a 50% discount for event registration.Register
The application of digital signage on billboards, in casinos or as the driver of a breakfast menu isn’t new. Though those verticals are still experiencing staggering growth, digital signage is also starting to mark new territories, such as internal corporate communications and healthcare and educational institutions, as well as in some emerging international markets.
In fact, Stephanie Gutnik, director of Business Development at BroadSign International, recently talked about the importance of expanding into new verticals in order to survive the industry’s impending shakeout. Early responses to digital signage in these newer verticals have been favorable.
There were a number of new technologies on display at the recent Digital Signage Expo, from wearables and holograms to direct view LED displays.
The growth of digital signage from a “practice” to an “industry” is welcome news for anyone with skin in the game. But it also means the inevitable shakeout is looming and that can put the pressure on companies to evolve or fade into the sunset.
During the Digital Signage Expo in Las Vegas, Stephanie Gutnik, director of Business Development at BroadSign International, provided an overview of the industry lifecycle as it barrels toward a shakeout phase, and offered tips on how to survive.
Last week, the Digital Signage Federation announced the establishment of the Digital Signage Federation Global Digital Out-of-Home Council, an affiliate organization created specifically to support companies at the intersection of DOOH and the digital signage industry.
The primary objectives of the DSF Global DOOH Council are to provide a resource for DSF members and build their capacity to support DOOH advertising companies, agencies and brands.
The Digital Signage Federation announced at the Digital Signage Expo that it has established Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry.
“It’s an exciting time to work in out of home, given the proliferation of digital signage options and contextual executions occurring within the channel,” said Kinetic’s North American CEO David Krupp. “As WPP’s agency dedicated to connecting audiences on the move, Kinetic is constantly pushing the boundaries of creativity and innovation in order to tell relevant stories to these moving audiences by tapping into the location-based power of DOOH. We’re thrilled to join the inaugural DSF Ad Council as our industry expands its prominence in the media eco-system.”
David Krupp, CEO | Kinetic North America
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Randy Dearborn has been working with digital signage for 25 years, spending 23 of those at MGM Resorts International. He recalls the original screens that featured a VCR loop repeated over and over and the “sexiness of digital signage” at that time.
“Suddenly, you could control the marketing and the advertising you were displaying. Initially, it was a unique form of advertising that didn’t exist. Previously, marketers had to rely on broadcast ads and they didn’t have a lot of control over those,” Dearborn said. “This was something new and exciting and that had entertainment value. Financially, though, it didn’t make any sense.”
DSF has announced its 2017 live events line up of events. All events feature networking activities and a professional development component.Sponsor
Join the DSF membership and Board of Directors for an evening of learning and networking in the following cities.
- April 26- Atlanta – Registration Open
- July 26 – Toronto
- December 7 – San Diego
DSF also will host the Coffee and Controversy Breakfast during New York City Digital Signage Week. This event features audience participation and a panel discussion talking about the more controversial subjects of our industry.
- October 31- New York City
Sponsorship opportunities are available for all events.