DSF PRESS RELEASES


DOOH Strategy Summit Featured Session- Programmatic, PMP and Media Planning Tools: An Agency / Client Perspective

1:30 – 2:15 PM on Tuesday, March 26 at DSE

Las Vegas Convention Center, Las Vegas NV

Description:  With advancements and integration of PMP’s, Programmatic, Supply/Demand Side platforms and media planning tools, what are the insights that agency and brand leader can share. Does the streamlining of processes lead to better consumer engagement and quality of media placement? Can you achieve scale through a single platform? Is the growing DOOH automation and connections to the media ecosystem a driver of more dedicated media dollars to DOOH.

Panelists

MICHAEL COOPER,
Global CEO,
Rapport
DAVID KRUBPP,
President & COO,
Billups
BILL MASLYN,
VP Product Management –
Content & Ad Tech,
Intersection
CHRIS WATERMAN
Publisher Partnerships Director,
Vistar Media

 


Tuesday, March 26, 2019 at the DIGITAL SIGNAGE EXPO 2019
8:00 AM – 5:00 PM

Las Vegas Convention Center | North Hall
Part of the Digital Signage Expo 2019- March 26-29

The Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, and covers what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses current and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.

The overarching theme of the 2019 Summit is DOOH is Global. The goal is to have at least 50% of speakers from outside the US, representing Europe, Latin America, Russia and the Pacific Rim.

Agenda – updated often

Pricing and  Registration


Digital Signage Expo Announces 2019 APEX Award Finalists

FOR IMMEDIATE RELEASE – February 27, 2019

 

DSE to Host the APEX Awards Ceremony March 27

 

AtlantaDigital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, today announced 36 finalists for the 15th annual APEX Awards.

The 2019 APEX Awards, presented by the Digital Signage Federation, are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content. For well over a decade the APEX Awards have honored hundreds of companies around the world for their innovation.

This year’s APEX Award finalists were chosen by an independent panel of 15 industry experts and journalists from a field of 112 entrants from 13 countries vying in 12 major digital signage categories.

The list of finalists and images of the entries can be found here.

Gold, Silver and Bronze awards will be presented in each category as part of the Free Networking Reception and APEX Awards Ceremony sponsored by Gable, Peerless-AV and Samsung, Wednesday on March 27, from 5 to 7 p.m., staged at the Pavilion Ballroom at the Westgate Las Vegas Resort & Casino in Las Vegas. DSE will also present the APEX Installation of the Year, Content of the Year and Integrator of the Year Awards to three of the Gold winners.

The Digital Signage Federation’s 2019 APEX Award Finalists are:

Corporate Environments (10 entries)

  • Maya Holding Maya Kemer and Anatolium Marmara Retail Tower Showroom Space nominated by MAP Global – Musion Turkiye
  • One Culver nominated by StandardVision
  • TELUS Magic Doors nominated by TechTAP TELUS Vancouver Innovation Centre

 

Digital Out-of-Home Campaigns (3 entries)

  • Samsung Mobile and Starcom nominated by Vistar Media
  • S8 8K Media Player nominated by Socionext
  • Toys R Us Endless Aisle Solutions nominated by Cineplex Digital Media

 

Educational Environments (11 entries)

  • Morphogenesis- Stanford Biology Building – Anderson Krygier nominated by TSItouch, Inc.
  • Richmond Family Welcome Gallery at Alice Campbell Alumni Center nominated by University of Illinois Alumni Alliance
  • U of M McNamara Alumni Center Discovery Nexus Center nominated by Tierney Microgigantic

Entertainment & Recreation (13 entries)

  • “Bible Now” Reactive Media Space nominated by C&G Partners
  • Minnesota Vikings – The Vikings Museum nominated by Dimensional Innovations
  • The Parlors/Thomas Cole National Historic Site nominated by Publicis Sapient/Second Story

 

Experiential Design & Planning (11 entries)

  • Exploring Pueblo Pottery nominated by Ideum
  • Shogyo Mujo @ Life is Beautiful nominated by BARTKRESA Studio
  • The Spheres: Immersive Visitor Experience – Amazon, Downtown Seattle Headquarters nominated by YCD Multimedia and Belle & Wissell, Co.

 

Healthcare Environments (6 entries)

  • Cleveland Clinic Children’s – Interactive Lobby Experience nominated by Dimensional Innovations
  • Sanford Imagenetics/Sanford Health nominated by Publicis Sapient/Second Story
  • Sunnybrook Foundation Digital Donor Wall nominated by Envision Canada

 

Hospitality (5 entries)

  • Holland America Line/Explorations Central nominated by Publicis Sapient/Second Story
  • Housing Trust Group nominated by Almo Professional A/V
  • ROYAL WEDDING nominated by Magic Innovations

 

Public Spaces (10 entries)

  • Paseo Interlomas nominated by Kolo Digital Signage
  • Rooted In Greatness nominated by NEC Display Solutions of America
  • The Idea Exchange – The Digital Library, City of Cambridge nominated by Westbury National

 

Restaurants, Bars & Foodservice (7 entries)

  • Hotel Indigo Hsinchu Science Park nominated by Nova Media
  • Pink Fish nominated by ProntoTV
  • Tiger Nightclub nominated by Userful

 

Retail Environments (22 entries)

  • Ellynne Bridal nominated by Nanonation
  • Nu Xtore Shenzhen nominated by Shikatani Lacroix Design, Metathink Nu Skin
  • T-Mobile Signature Stores/T-Mobile nominated by Publicis Sapient

 

Transportation (9 entries)

  • Charlotte Douglas International Airport nominated by NanoLumens
  • Saudi Airlines Multimedia Solutions nominated by Magic Innovations
  • “Skyys” in Fulton Center nominated by MTA Arts & Design

 

Venues (5 Entries)

  • Bank of America Stadium, nominated Sensory Interactive
  • Hale Centre Theatre nominated by Revel Media Group
  • Integrated 360 Video Mapping Show for Opening Ceremony of the Gyyanly Polymer Plant nominated by Dreambox Visual Communications, Inc.

Mark your calendar now: DSE® 2019 is scheduled for March 26-29, 2019, with access to the Exhibit Hall March 27-28 at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visit www.dse2019.com.

You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2019 updates, use #dse2019. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal at www.digitalsignageconnection.com.

About the Independent Panel of APEX Award Judges

DSE’s APEX Awards were individually assessed and juried on the basis of originality and innovation by 15 industry experts and journalists, all of whom have long reported on or have been active in the digital signage sector. Judges included:

 

  • Kevin Bartanian, Founder & CEO, Kevani, Inc.
  • Mark Bennett, CEO, Microgigantic
  • Carre Bistline, Team Lead, National Vertical Sales, West, LG Electronics, USA
  • Phil Cohen, Chairman / CEO, CMN Holdings, Inc.
  • Susan Danaher, Founder, The Danaher Group
  • Paul Fleuranges, Director, Corporate Initiatives, NYMTA
  • Kym Frank, President, Geopath
  • Charles Freedman, Account Manager, CBCI Telecom
  • Luke Gibbs, Marketing Director, signageOS
  • Brad Gleeson, Managing Partner, TargetPath, LLC
  • David Keene, Executive Editor, digiDaybook
  • Ed King, Co-Founder Customer Experience Strategy, High Street Collective
  • Bob Kronman, Owner, Kronman Associates
  • Joe Kunigonis, Head of Digital Managed Services, Gable
  • Thomas Kunka, Senior Applications Specialist, University of Illinois at Urbana-Champaign
  • Jeff Porter, President, Porter Digital Signage
  • Kelly Smith, Account Executive, Capital Networks Limited

 

Judges were exempted from jurying in their own categories or in circumstances of any potential conflict of interest.

###

 

For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com


Content Creators-Time to Grab the Brass Ring

 

Alan Brawn

By Alan C. Brawn, CTS, DSCE, DCME, ISF-C

If we look at digital signage writ large, it is safe to say that other than business considerations, content is the topic that initiates the most discussions and brings out the most passion. The topic is almost without boundaries.  With no disrespect to displays and mounts, media players, content management software, and connectivity, it is content that is the driving factor in a network’s failure or success. No pressure here on content creators, right? Not so fast, let’s take a brief look at content, the concept of creativity, and how the DSE 2019 brings forth a unique opportunity to wrap your arms around the totality of the concept.

By definition, digital signage content is the antithesis of one size fits all. For example, content on an advertising-based network is vastly different from an employee facing system or an information-based network. Before you get too comfortable with your own personal digital signage niche (aka vertical), we need to throw in the “magical” element of creativity. Creativity is the act of turning new and imaginative ideas into reality. One expert opines that “Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.” Digital signage is all about impact and getting noticed. To be sure, creative content gets noticed. Lacking creativity, the subject matter languishes, and the network fails to meet its objectives.

Creativity involves two processes: thinking, then producing. This begs the question can creativity be learned? The short answer is yes. A study by George Land famed author of Grow or Die: The Unifying Principle of Transformation reveals “that we are naturally creative and as we grow-up we learn to be un-creative. Creativity is a skill that can be developed and a process that can be managed. Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking.” This challenges all of us to learn as much as we can, but this is most important for those involved in content and content creation. It behooves us not only to learn but to understand the rules of the road and focus on new ways of thinking relative to an application in a vertical. This is where the DSE 2019 provides the unique opportunity I spoke about earlier.

We normally think of the tradeshow exhibits as being the big draw for attendees and the DSE 2019 will be no exception. The sheer glitz and glamor will overwhelm all but the most jaded among us. My advice? Relax into it and enjoy the exhibit experience but for those who are involved in content creation, content buying, and digital signage strategy, there are bookend opportunities both before the show starts and after the exhibits close that must be seriously considered.

It begins on Tuesday March 26 before the exhibits open. The Digital Signage Experts Group (DSEG) in association with the Digital Signage Federation (DSF) and the DSE offers the Digital Content and Media Expert (DCME) certification. The DCME discusses the philosophies at the core of visual communication and how content can be used as a tool to create impact and engage the viewer. It shows how properly designed content can enhance the viewer experience and promote a response to the call to action. The DCME discusses how to develop a content strategy and introduces the rules for creating effective content. It demonstrates the physical elements and software tools for content creation and finally how the business aspects and analytics complete the picture of ROI for the end user. This begins the educational journey.

To complete the educational experience, on Friday, March 29, the DSE has designed an in-depth, full-day workshop on digital signage and video wall content creation with a focus on real-world scenarios. Industry experts will share proven tips and critical guidelines throughout the digital content lifecycle from creation and design to piloting, deployment, management and maintenance.  Between facilitated discussions, presentations and small group exercises, you will learn the essential importance of storytelling, strategy and the elusive art of content management.

Keep in mind that digital signage (of all types) is an attention grabber, experience enhancer, and a behavior modification tool. Content is the catalyst that motivates a response to a call to action. It makes it happen. By starting with the DCME certification covering the philosophy, methodology, and rules of content  and content creation and then attending a full day immersion in real world practical experiences, you will be armed with the knowledge at the root of creativity. Can you do it? Yes, you can. Should you do it? Most certainly!

 

Alan Brawn is a former Chairman of the DSF and Principal of Brawn Consulting.


DSE Early Bird Deadline Extended – Now March 1

The Digital Signage Expo has announced that the early bird deadline for reduced pricing on attending the expo and sessions has been extended until March 1.  This means DSF Members have until Friday, March 1 to register at reduced pricing and receive an additional discounts offered by the DSF.

Members are encouraged to update their online records early with all people from their company potentially attending the conference so that we may inform the DSE of who is on our membership roster.

ABOUT DSE

The Digital Signage Expo is the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications.

Digital signage and interactive technology networks are revolutionizing communications all across the globe and DSE is the one event where you can see it all and experience it up close and personal.

Professional attendance at DSE is comprised of decision-makers from key industry categories such as retail, restaurant, healthcare, higher education, hospitality, digital out-of-home networks, transportation and systems integration/installation, to name a few.

Over 200 exhibitors feature technology and services including flat panels, media players, software, networking devices, delivery, content and more.

A hallmark of the annual event is a large and diversified digital signage educational program with more than 75 unique seminars, workshops and roundtable discussions.

Visit the official DSE website for more information and content.


Connectpoint Inc. – DSF Member Interview

1. What does your company do?

 

 

 

 

Connectpoint® is a premier provider of ePaper-based, real-time, solar-powered digital and interactive signage servicing industries such as transportation, aviation, municipal government, traffic and hospitality, to name a few. Our digital signs have been battle-tested in the rapid, evolving world of transportation. Connectpoint® has powered hundreds of ePaper digital signs for 18 transit agencies across 12 states.

 

2. What’s next for your company/the industry?

 

 

In addition to growing our partnerships in the transportation sector, we will develop other vertical markets such as hospitality, municipal government and aviation.

 

3. Why did you join the DSF?

 

 

 

Having successfully deployed digital signage for 18 transit agencies across 12 states we are well-known in the solar-powered, ePaper, real-time digital signage transportation space. We would like to increase our visibility in the digital signage community in other sectors and grow our network.

 

4. How may fellow DSF members reach you?
Please, feel free to email or call:
Donna Amato
805-682-8900
damato@chkamerica.com
connectpointdigital.com

The 7 Key Elements of Digital Signage and How They Have Evolved with the Industry

 

By Alan C. Brawn, CTS, DSCE, ISF-C

February 11, 2019

Depending on who you ask (factor in how long they have been around), digital signage as we know it came on the scene just after the turn of the century. For some of us, that seems like last week… but I digress. It began as an advertising medium, and this focus is easily demonstrated by the first iteration of the digital signage trade show, the Digital Retail Expo. A new vision of advertising opportunities was coincident with the development of flat panel displays and compact video projection. From the beginning, it just made sense to change out the time-honored static signs with something more dynamic and more noticeable, that would draw attention from the shoppers passing by. One of my favorite phrases is appropriate in this situation… “when applications, technology, and prices converge, an opportunity is created”. And so, it has been from the beginning with digital signage.

As it has evolved, digital signage has broken free of the limitations of being used primarily as a vehicle for advertising.   As early adopters experienced the proverbial “arrows in their backs,” it has now become mainstream, and a central focus of the converged commercial AV, IT, and content creator communities. It crosses over the boundaries of retail, food service, corporate communication, education, healthcare, entertainment and transportation to name just a few areas of concentration. It has become a very effective and pervasive multi-purpose communication methodology.

Alan Brawn

Digital signage continues to be one of the most exciting and fastest-growing industries with a CAGR (compound annual growth rate) tripling that of the U.S. economy. It has far-reaching implications and opens expansive new opportunities and markets for consultants, systems designers, resellers/integrators, content creators, and end users alike. From the obvious “explosion” of the retail signage market, to the unique applications for venues such as corporate communication and wayfinding, to education and transportation and healthcare, digital signage cannot be ignored. In short, the opportunities within digital signage are very significant and simply waiting for further discoveries and developments.

The problem we have faced from the very beginning is that, on the surface, digital signage appears quite simple… but therein lays the set of challenges. As our Brawn Consulting Director of Business Development Dave Haar opines, “Unlike any other application of technology, the answer to any question in digital signage that you or your customers may ask is that ‘it depends.’” He goes on to explain that it depends on where you’re placing the screens, where the players are located, how many screens you will have, what the content is on the screens, what you want your messaging to do, how big the screens need to be, how often they need to be updated and who is doing the updating, how many content streams you have, how long the loops need to be, etcetera, etcetera, etcetera…

He rightfully points out (to all willing to listen) that having a fundamental knowledge of what is involved in creating a digital signage network is imperative to intelligently and accurately ask and respond to these questions.  This applies whether you are putting one screen in a lobby or 10,000 screens enterprise wide into a QSR chain, nationwide financial institution, or large corporation. Of course, this begs the question of what to do and how to gain the knowledge necessary to answer and expand on that simple statement of “it all depends.”

Many companies understand certain parts of the equation from a technology perspective, be it displays, networks, or content. But even today, few understand the totality of what digital signage encompasses. To truly participate and succeed in the vision of this space, a company must understand all the disparate parts that make up the scale and scope of a digital signage network, from hardware and software to content and analytics. They must also understand how to properly convey the value (ROI and ROO) in those networks to the constituency of the industry, and most of all, to end users.

Everyone needs to begin with the fundamentals. This prevents overlooking any of the critical elements along the way that are common to every digital signage project. The obvious is just that, obvious… but this single word becomes a limitation and an enabler of the misconception that digital signage is simple. It will come as no surprise that I am not a believer in the plug and play, digital signage-in-a-box dream. What comes to mind is a product that is supposed to be a universal fit that, in use, never seems to fit what you need it to fit. Consider that a Swiss Army Knife may contain many tools, but are they the best version of that tool? It is always much more complex than this, and without a fundamental knowledge and understanding of how it all works together, the dream can become a nightmare.

To address the growing need in the industry for knowledge that would encompass the fundamentals in an impartial, agnostic, and vendor-neutral manner, the Digital Signage Experts Group (DSEG) was formed almost 10 years ago. The goal was (and still is) to provide industry-recognized education and certifications, ultimately establishing professional credentials for the constituencies who ply the craft.  The search for, and attainment of, knowledge had to begin with proven and agreed-upon elements that affect all that we do, and hopefully provide those in an ordered manner.

In concert with the Digital Signage Expo (DSE) and the Digital Signage Federation (DSF), DSEG introduced the 7 Key Elements of Digital Signage as a set of fundamental truths. To explain the concept and objectives, compare it to the laws of physics in science. These fundamental laws permeate scientific thinking as a point of reference and are used as a stepping stone for further advances and developments. The 7 Key Elements is an easy-to-use reference tool intended as an umbrella of categories and concepts that are necessary to consider in every digital signage project, whether it is a single display application in a local school or a multi-thousand screen rollout for a major fast food chain.

This begs the question as to the status of the 7 Key Elements, since the industry has evolved and expanded over the years since inception. Does it follow the correlation to the scientific laws of physics concept? The answer is yes, but….

It did not take long to understand that the original order of the 7 Key Elements was, shall we say, out of order. We originally began with hardware, then software, etc. Refer to the earlier comment on the pitfalls of simplicity and stating the obvious. Credit here goes to the DSF and the past Chairman Phil Cohen. In his iconic, gravelly voice, he pointed out that the original model was wrong… it all starts and ends with business. He would warn us that “If we don’t have a good business model, then we have nothing … and will not survive”. He spoke with a lot of credibility as the CEO of what was then the largest healthcare digital signage network.


 

About the Author:

Alan Brawn is a former Chairman of the DSF and is currently Principal of Brawn Consulting and a director of the Digital Signage Experts Group.


Online Preview- HighStreet Collective’s Q1 2019 Retail Innovation Radar Report

HighStreet Collective’s Q1 2019 Retail Innovation Radar Report: Post NRF Edition

DSF member, HighStreet Collective, invites the industry to participate in this online event.  This 45-minute webinar will recap some key highlights from NRF 2019 as well as some gems we found while walking the streets of New York. You’ll get a sneak peek of HighStreet’s Q1 Retail Innovation Radar The report will be released a few days after the webinar and will be highlighted by the DSF.

Takeaways for this event include:

• How retail innovation has taken a quantum leap forward, and how to keep up
• Why technology isn’t the retail savior for everyone
• 6 emerging technologies that very may become table stakes by 2020

Time

Thursday, February 14, 2019 at 12:00 PM in Eastern Time

Register

Register at https://zoom.us/webinar/register/WN_13erfUY9R5KNIBHAA9W0jQ


SMART Makes Biggest Digital Investment Along Main Corridors

SMART Makes Biggest Digital Investment Along Main Corridors

Up to 60 Connectpoint® Digital Bus Stops projected by year-end 2019

GOLETA, California, February 05, 2019 – – SMART (Suburban Mobility Authority for Regional Transportation) is enhancing bus stops along three major corridors with new Brasco bus shelters equipped with Connectpoint® Digital Bus Stop® displays making it their biggest digital investment. Through this partnership SMART is deploying up to 60 – projected by year-end 2019 – Brasco Shelters/Connectpoint® Digital Bus Stop® displays to further enhance the rider’s experience on its newest bus service called FAST – Frequent. Affordable. Safe. Transit.


Connectpoint® Digital Bus Stop® offers ground breaking technology via solar-powered, real-time departure and schedule information as well as service alerts. These “smart city” digital signs are equipped with ePaper displays that provide crystal-clear readability any hour of the day or night. Connectpoint’s Digital Bus Stop® signs are easy to install, can be retrofitted to your existing bus stops or shelters and managed remotely via their content management system, CPAM. Additionally, the shelters are solar powered and equipped with USB ports, LED lights, emergency call boxes and bus stop beacons to enhance the security of the shelters and create a more comfortable waiting area for riders.

“The enhanced shelters and Connectpoint Digital Bus stops provides our customers with the quality and reliable service they expect from our new FAST routes and the security of waiting at a stop which is well-lit,” said John C. Hertel, general manager of SMART. “This system allows us to manage the digital signs remotely providing us with a valuable tool to communicate with our customers and the ability to maintain the shelters for peak performance.”

The smart, connected delivery of Digital Bus Stop® content via CPAM (Connectpoint Asset Management), an agnostic, content management system not only broadcasts real-time bus arrival and alerts but in a true Smart City environment the Digital Bus Stop can be converted into an emergency message system when the need arises.
“Sustainable, easy-to-read, real-time digital signage is in line with transportation agencies’ Smart Transit initiatives across the U.S. and our product range has been embraced enthusiastically by multiple agencies across the U.S.,” stated Rick Wood, CEO and president of CHK America and Connectpoint®. Real-time information helps today’s transit riders navigate their journeys on a minute-by-minute basis, resulting in a better overall customer experience that increases ridership.”

About Connectpoint®, Inc.
Connectpoint® suite of products offer advanced solar and battery-powered, ePaper, real-time digital signage for “smart transit” and “smart city” applications efficiently accelerating transit needs and enabling a true mobility system. Connectpoint® products do not require electrical infrastructure and addresses the issues of cost efficiency and reliability for real-time departure information. Connectpoint’s Digital Bus Stop®, SmartStop® and Interactive Kiosk high-resolution imagery broadcasts real-time arrival/departures, service change updates, rider alerts, ad campaigns in addition to interactive trip planning. Weatherized and wireless, Connectpoint® Digital Signage, is easily deployed on existing bus stop poles and bus shelters within 30 minutes. Our content management system CPAM (Connectpoint Asset Management) integrates all legacy systems into one content portal. Connectpoint has powered hundreds of transit agencies across 12 states. For more information, visit www.connectpointdigital.com.

About SMART
Serving residents since 1967, SMART is southeast Michigan’s only regional public transportation provider, offering convenient, reliable and safe transportation for Macomb, Oakland and Wayne Counties. SMART’s Fixed Route and small bus services connect people to employment and educational institutions, medical appointments and shopping centers. For routes and fare information, visit www.smartbus.org.

Connectpoint® Media Contact:
Donna Amato
damato@chkamerica.com
805-682-8900 ext. 101


DSF Global Reach

In light of the recent announcement by the Digital Signage Organization (DSO) the DSF would like to express its pride that there is a viable pan-European organization to support the interests of the digital signage industry, digital signage companies, and all those individuals which support the ecosystem.

Because the DSF is a global organization, our members supported OVAB Europe, the precursor to the DSO, in its time of need by helping to fund their development under the aegis of DSF Europe. From the inception of the DSF we have endeavored to support the development of the global digital signage industry. We welcome the opportunity to work all European organizations, whether they be national or regional in focus. Below is a snapshot of our global outreach and efforts which highlight our commitment to supporting members in all regions:

  • DSF member companies are headquartered in North America, Latin America, Europe, Asia, Africa and Australia;
  • The DSF’s Latin America Affiliate, DS LatAm, has more than 50 members throughout Latin America;
  • The DSF supported online credentialing programs and certification are available to any professional globally through online delivery;
  • The Global DOOH Council is represented by members from five continents;
  • DSF is the official association of the DSE. The DSE draws attendance and exhibitors from six continents each spring to Las Vegas;
  • The DSF has worked with related industries on a comprehensive industry guideline document for our industry;
  • The DSF works with global organizations in the signage, AV, marketing, and advertising industries and related industry verticals to bring awareness to the benefits and practices of our industry.

Getting the Right Support for Your Digital Signage Installation

For most digital signage buyers, keeping costs down is a top priority. Arguably, getting the right support for a digital signage installation, is a higher priority. With jobs, yours included, potentially riding on the success of your digital signage installation, here’s why the right support matters more than you think…

When you invest in digital signage, you’re not only investing in screens, media players and software, you’re investing in the expertise and support of your digital signage vendor.

High-spec technologies and increasing demand for digital signage installations in evermore challenging locations, mean that getting a digital signage network up and running is seldom a do-it-yourself project…

What does the right support look like?

…With that in mind, there’s an increasing expectation among digital signage buyers that vendors will not only identify the right solution for their needs, but they will provide an installation and long-term support service.

To ensure that you’re getting the right support for your digital signage installation, use this checklist for guidance on what to look for from an ideal vendor:

  • The vendor has been in business for a good number of years… A key indicator that a digital signage vendor can provide the support you need, is the length of time they’ve been in the digital signage industry. If the vendor has staying power in a hugely competitive market, it’s a sign that they provide solid customer support.
  • The vendor has an extensive customer list and case studies… A vendor with a good mix of customers (big brand names and smaller enterprises), is an indicator that they can provide support for any project, showing their versatility. Meanwhile, case studies showcase their work and evidence of the support they provide.
  • The vendor finds a solution to fit customer needs, rather than a solution that generates more revenue for them… A vendor that has a track record of successful installations, shows that they support customers by delivering a solution that fits the project rather than their profits.
  • The vendor advises on user-friendly hardware… Installing a digital signage network you don’t know how to operate leaves you at a loose end. Vendors who advise user-friendly screens, media players and software, indicates that they have long-term usability in mind.
  • The vendor offers an installation service… For a professional fit and finish, a digital signage vendor that offers an installation service saves you time and money, reducing the risk of accidental damage or a poor installation that affects usability and functionality.

    A digital signage vendor that offers an installation service is ideal.

  • The vendor meets deadlines… A digital signage vendor that meets deadlines consistently, shows that they’re committed to helping customers deliver projects on time, and working with them to create a realistic timeline.
  • The vendor provides training… Once installed, the digital signage vendor provides full training on how to configure and operate the hardware and software installed. This is a sign that the vendor is committed to supporting customers with using technology they’re unfamiliar with.
  • The vendor provides guarantees and warranties… A vendor that offers long-term warranties and guarantees, shows that they are committed to supporting customers if something goes wrong.
  • The vendor provides ongoing, after-sales support… A vendor that provides ongoing, after-sales support, highlights that they’re committed to supporting customers long-term. The hallmark of a reliable digital signage vendor is the number of loyal customers they have, which highlights that they have a strong support service

Digital signage vendors who meet these criteria are setting the benchmark for customer support and service. Vendors of this calibre tend to make digital signage installations, seamless, offering a consultative service that keeps you in the loop and ensuring that you get the help you need before, during and after installation.

Article provided by Daniel Waldron for Armagard.

About Armagard
Armagard is a market leader in the design and manufacture of innovative environmental enclosures for outdoor digital signage hardware. With more than 25 years of experience, we work with some of the largest manufacturers and retailers in the world.

Armagard’s experienced team of design engineers and product specialists deliver stand out service, helping you to find a digital signage solution that is right for your application – giving you peace of mind before you purchase.