DSF PRESS RELEASES


New Member Highlight – JRB Technical LLC

JRB Technical LLC

DSF Member Since April 2018


What does your company do?

JRB Technical is small company providing digital signage programming and playback for Conventions and Events, as well as BrightAuthor & BrightSign programming for small to medium projects.

We also provide standard and custom Weather Feeds for locations worldwide and in many languages, as well as other Media RSS feeds based on customers’ needs and API cost/availability. We have multiple Servers in North America and currently adding servers in Europe.

What is next for your company / the industry?

We are currently working on the updated version of our Media RSS feed engine, and finalizing configuration details to make future expansion quicker and easier to do as more customers are added, as well as expanding our standard weather feed options.

Why did you join the DSF?

To help keep up with what the Digital Signage industry is doing, and for added visibility for my company.

How may fellow DSF members reach you?

Please contact John Birchman by email at info@jrbtechnical.com or you can call 407-536-9572 for more information.


DSF Europe Announces New Leadership

30 April, 2018 – FOR IMMEDIATE RELEASE

Digital Signage Federation® Announces DSF Europe Leadership

Leif Liljebrunn

Simon Jackson

Dirk Huelsermann

Warrenton, VA – The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, and the Digital Signage Federation Europe (DSF Europe) have announced the newly elected leadership for the European Affiliate.

Dirk Huelsermann, Managing Director of STRATACACHE Capital, is the Founder and Chairman Emeritus of DSF Europe.  Mr. Huelsermann has chaired the association since its inception for more than nine years and has said, “With this announcement, the aim is to help rejuvenate DSF Europe and continue to build a solid foundation that works on behalf of our members. The affiliation with the DSF will allow us to offer our members additional educational and professional development opportunities.”

Mr. Huelsermann also announced the two newly elected officers of DSF Europe. The new President of DSF Europe will be Simon Jackson, Vice President, Strategic & Vertical Sales EMEA, NEC Display Solutions.  The new Vice President of DSF Europe will be Leif Liljebrunn, President and CEO of ZetaDisplay AB.

Mr. Jackson said “I would like to thank Mr. Huelsermann for his work on growing this organization.  Soon we will be announcing our programming plan for the remainder of 2018 and encourage our members, and potential members, to connect with us at an upcoming event.”

DSF Chairman Richard Ventura, Vice President of Strategy for NEC Display Solutions of America, Inc., said “The ability for business to share collaboratively on growing our industry within a global network is important.  Our issues extend across borders and a strong DSF Europe is important to all our stakeholders, whether they are in the Americas or elsewhere.  I want to congratulate Mr. Huelsermann on his successes leading DSF Europe, and the organization under its former name, OVAB Europe.”

Although supported and endorsed by the DSF, the European affiliate operates independently.  Their members focus on issues within a specific European context but receive certain benefits from the shared membership.   These benefits include access to information and discounts for professional development.

About the Digital Signage Federation
DSF’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a solid foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.

 

 


Wayfinding enters the world of augmented, virtual reality

We are entering a second iteration of 3D wayfinding thanks to both augmented reality and virtual reality technologies. 22Miles, based in Milpitas, California, has leveraged this trend with its recent introduction of an augmented reality wayfinding mobile app.

The app generated “overwhelming feedback” at the Digital Signage Expo in March, according to Tomer Mann, EVP of Global Sales and Operations.

“We believe that LED, projection and mobile are the ways the digital signage industry is going, and we were one of the solutions to set that trend with our AR plug-in for mobile app wayfinding,” Mann said.

Prior to 22Miles’ introduction of 3D wayfinding four years ago, wayfinding was a 2D perspective with limited benefit for orienting an individual to their place. In other words, the technology provided a map on a digital plane.

With the introduction of 3D wayfinding, Mann said the digital signage industry started understanding the significant role screen position plays with pathway orientation.

Read More



DSF Names Award After Alan C. Brawn

Digital Signage Federation® Announces
Award of the 2018 Educator of the Year

Warrenton, VAThe Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that the first DSF Educator of the Year award has been given to Alan C. Brawn, principal of Brawn Consulting. The award was given at the Digital Signage Expo APEX awards ceremony on March 28, 2018, in Las Vegas, Nevada.  DSF Vice Chairman, Spencer Graham, who is Real Digital Media’s Business Development Manager for Higher Education, NA, presented the award.

Mr. Graham announced that the inceptive award would be given to Alan Brawn, a founder and former Chairman of the Digital Signage Federation.  Future nominees for the award will have a proven track record of regularly presenting courses, seminars, educational sessions, articles, white papers, webinars and or other learning opportunities which promote a professional industry.  Mr. Graham said that “Alan has exemplified dedication to the craft of professional teaching and sharing of knowledge.  Through structured instruction to thoughtful whitepapers he exemplifies what it means to give of oneself to others.”

Mr. Graham also announced that the DSF Board of Directors has declared that hereafter the award will be referred to as the DSF Alan C. Brawn Educator of the Year award.

Mr. Brawn is principal with Brawn Consulting, an audio-visual consulting, training, educational development, and market intelligence company with national exposure to major manufacturers and integrators in the industry.  Brawn Consulting develops and runs the Digital Signage Experts Group’s certification programs.  Brawn is also a frequent speaker at industry events and is a prolific writer within the AV and digital signage industries.

About Digital Signage Federation®:

DSF®’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF® is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF® and affiliate groups. It provides regulatory advocacy to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF® provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.


DSF Announces Award of the 2018 Geri Wolff Scholarship

DSF Geri Wolff Scholarship Awarded

Warrenton, VA – The Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that Sonia Darlison has been awarded the DSF Geri Wolf Scholarship for the 2017-18 year. Darlison, a student at the University of Waterloo’s in the Global Business and Digital Arts program, has been studying and working in multimedia development, UX and UI design, marketing, and business analysis. She will receive an award of $2,000 to be applied to her academic fees for her senior year of study at the University of Waterloo.

The DSF’s Geri Wolff Scholarship is designed to raise the awareness of digital signage as a career choice among qualified young women who are committed to a professional career in computer sciences and related technology and digital design fields. This award is also intended to help broaden employment diversity, by encouraging employers to hire qualified women in a variety of IT capacities.

DSF Board Member and High Street Collective Co-Founder Laura Davis-Taylor led the selection committee for the scholarship. She said “We are so proud to have had so many strong candidates this year. Ms. Darlison represents the type of candidate we know will represent our industry in the future and she is clearly a wonderful example of the professional diversity we celebrate.”

Ms. Darlison provided the review committee a link to her website, showcasing her work and studies – https://www.soniadarlison.com/.

Donations to the DSF’s Geri Wolff Scholarship Fund are welcome from any individual or organization that would like to help foster the advancement of women in the digital signage industry.

To donate, please go to https://www.digitalsignagefederation.org/resources/scholarship/dsf-geri-wolff-scholarship-donation.

About Digital Signage Federation®:

DSF®’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF® is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF® and affiliate groups. It provides regulatory advocacy to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF® provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.


The DSF Announces Latin America Affiliate

Warrenton, VA – The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, has announced that DSMX is now an affiliate of the DSF called Asociaciòn Digital Signage Latinoamèrica, or DS Latin America.

“The DSF is very excited to announce our new partnership with DS Latin America” said DSF Chairman Richard Ventura, Vice President of Strategy for Strategy of NEC Display Solutions of America.  This new affiliate will help us on our mission to develop industry leading education, standards and best practices globally.  As businesses continue to expand it is important that we look beyond our borders and develop global strategic relationships and understanding.”

The affiliate, which may be found at www.dsmx.org, (www.dslatam.org) will continue to operate as a separate entity and will begin a rebranding from its former name of DSMX.  Members of DS Latin America and DSF will receive certain benefits from the shared membership, however voting rights will be not be given.  These benefits include access to information and discounts for professional development delivered by each group.

Mr. Ventura continued in his explanation of the relationship by stating “The team in Latin America share a common goal of educating the market, developing standards and best practices, and creating a community focused on building the right solutions for their clients.  This expansion of the DSF brand into Latin America in conjunction with DSF Europe, positions our organization as a true global leader.”

DS Latin America is led by a board of directors.  The President of DS Latin America is Federico Freyria Sutcliffe CEO and owner of Novotech.  Mr. Freyria Sutcliffe said,

“I´m excited to partner with DSF and be aligned and share the same goals we have for our markets. Education is essential, as is being the reference for standards and best practices in our industry. The affiliation with the DSF will bring a lot of benefits for DS LATAM and the rest of the members worldwide”

About the Digital Signage Federation

DSF’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.


Letter from DSF Chair, Richard Ventura

 

 

 

Dear members of the Digital Signage Federation,

It has been quite a whirlwind for our organization since last year’s Digital Signage Expo. In 2017, we unveiled a new brand logo & website and announced the formation of the Global DOOH Council. The Council was created with the explicit purpose of developing resources for DSF members to build their capacity to support out-of-home advertising companies, agencies and brands.

During the past year, we also hosted regional meetings throughout the U.S. and continue to offer professional education sessions online, through the DSE, and with our certification partner, Digital Signage Experts Group (DSEG).

The DSF leadership team also established DSF Latin America, aimed at offering cross-pollination of practices and opening opportunities for our members in new markets. In Europe, the DSF and our affiliate, DSF Europe, have been working with the DSE to grow the respective markets and facilitate the sharing of global best practices. We are working to develop a first-of-its-kind common set of shared best practices and standards across the DOOH and digital signage industries with numerous industry partners. The first iteration of this document will be available to members shortly after DSE.

Despite our progress, the DSF has no plans of slowing down. Our membership continues to grow and so far, just over 80 new members have joined this year. Additionally, the DSF’s Education Committee will introduce a new online micro-credential program shortly after DSE. This program, which will start with a Digital Signage Fundamentals Course, will provide DSF members access to a robust learning experience throughout the year.

With these new initiatives on the horizon, our objectives remain clear – delivering professional development opportunities, growing the use of best practices within our industry, and promoting the interest of our members.

As we gear up for this year’s Digital Signage Expo, it’s a good time to remind members why the show is vital to the mission of the DSF. The expo serves as the official trade show of the DSF, it provides a nexus for our industry each year and it is often the initial resource for companies looking to implement digital signage. DSF members host pre- and post-conference education events; represent 42 percent of program presenters; and make up more than 60 percent of exhibition space at the show.  The DSF has also taken a leadership role within DSE for the Apex Awards and will be presenting the educator of the year and DSF Geri Wolff Scholarship at the award ceremony.  The DSF is also actively supporting the Women of Digital Signage group that is in its formation.

Eventually, we would like all expo exhibitors to be active DSF members and, with the discounts provided, this vision is feasible as long as we continue to offer valuable programs, educational opportunities and networking occasions. In 2017, for example, the leadership of the DSE and the DSF agreed to an extension of our relationship and an increase of educational discounts for members to 25 percent. While the DSF remains an independent association, the expo is our most important partner to achieve our mission.

This past year has put our organization and members on a strong growth trajectory and we are looking forward to riding that momentum to achieve even more in 2018. I personally want to thank you all for supporting our industry association and I am looking forward to seeing you in Las Vegas March 27-30!

Richard Ventura

VP Strategy for NEC Display Solutions of America, Inc. and 2018 DSF Chairman


Digital Out-Of-Home Drivers And Headwinds

An Article by DSF Global DOOH Chair, Sheldon Silverman, In Sound and Communications Magazine

Viewer data and client problem-solving skills are essential for success.

It was the best of times; it was the worst of times. The year gone by was a fantastic one for digital out-of-home (DOOH), and, at the same time, a problematic one by the end of the year. The numbers tell a great story, with increases in media spending, dedicated DOOH dollars and further integration within the mobile marketing ecosystem. Research cited by the Outdoor Advertising Association of America (OAAA) found that the OOH market reached $7.6 billion in 2016, continuing its growth trend of the last seven-plus years, and DOOH was a main player in that growth. With that trend continuing, we know 2017 was a great year for DOOH, and 2018 is shaping up to be even better.

First, though, “the worst of times.” By the end of 2017…. Read More at http://www.soundandcommunications.com/itav-report/


Ability to attract attention driving staggering growth of video walls

Video walls are growing at a 23.8-percent CAGR, according to Zion Market’s 2017 research report. That staggering number is driven by users’ need to stand out, engage and attract attention, according to Daniel Griffin, Userful’s VP of Marketing.

“As more screens are out there, in order to catch attention and engage an audience, people realize single screens aren’t enough and that has helped drive the huge growth in video walls,” Griffin said.

He does not expect this strong growth trajectory to slow down anytime soon.

“There’s no doubt that there’s enough demand out there that everyone in the digital signage industry needs to ensure they have a strong video wall offering that is feature-ful, scalable and flexible,” he said. “The growth numbers make it clear that people are turning to video walls in a very significant way.”

Griffin said video walls have even become a requirement for many big spaces, such as airports, malls, arenas and stadiums. However, Userful is also seeing more immersion in smaller spaces.

Read More