Studio Kudzu – DSF Member Interview




1. What does your company do? We create animated content for digital signs and video walls. We work in the ad and marketing spaces, but we also tend to create a lot of video art simply for viewing pleasure and to grab attention. Sometimes a company gets a big video wall in their lobby and they don’t know what to put on it. After an initial discovery, we are able to put together a plan, set a goal and get to work — taking care of everything from concept to final delivery to most importantly … updates!


2. What’s next for your company/the industry? We are currently a dual-artist agency, and we would like to continue growing our list of clients and bring on more creative collaborators.


3. Why did you join the DSF? We wanted to increase our visibility in the digital signage community, grow our network, and have access to training and certifications.


4. How may fellow DSF members reach you?
Please, feel free to email or call:
Jeremy Cleek

Anderson Pacific Corp – DSF Member Interview

1. What does your company do? Provides debt and equity growth capital to management groups in the media and telecom sector


2. What’s next for your company/the industry? Provide capital to local ad sales providers in the digital signage industry for the purpose of acquisition , refinance or expansion capital.


3. Why did you join the DSF? To learn more about the digital signage industry ; expand contacts for finance opportunities .; meet other principals owners in the space.


4. How may fellow DSF members reach you? Please use your primary public contact. Email : kda@andersonpacific.com
Text or call : 312.771.7123
Mail : Anderson Pacific Corp , 100 South Wacker Drive , Suite 1275 , Chicago , IL 60606

NYC Meet and Mingle on January 15, 2019

Join the DSF for a happy hour networking event on January 15, 2019 from 6:00-8:00 PM.  During NRF this is a not-to-miss event to get to know more people in our industry from the tri-state region and beyond. There will be a cash bar and light appetizers at this free to attend event.  The event is at PS 450 (http://www.ps450.com/location/ ) which is at 450 Park Ave South, New York, NY 10016.  This is between 30th and 31st streets.

Register for the  NYC Meet and Mingle

DSF Board Elections End December 21

Every year the DSF electsmembers to fill open at-large seats on the board of directors.  This year there are four open seats.  Each member company has one vote.  If you are a DSF member and need to know if your company has voted please contact your primary member contact or email Executive Director Brian Gorg at bgorg@digitalsignagefederation.org .  Elections end Friday, December 21, 2018.

Candidate Information 


Now Accepting Scholarship Applications


The Digital Signage Federation (DSF) established the Geri Wolff Scholarship Fund in 2014.  In 2019 the DSF will award a scholarship for a young woman who is committed to an academic major in an area related to a career in the digital signage industry.

The scholarship program is administered annually by the DSF Scholarship Committee which develops the award criteria, evaluates applications, allocates funding, and determine award amount(s).  The 2019 award is anticipated to be between $3,000 – $5,000.

The DSF’s Geri Wolff Scholarship is designed to raise the awareness of digital signage as a career choice among qualified young women who are committed to a professional career in computer sciences and related technology, business and digital design fields. This award is also intended to help broaden employment diversity by encouraging employers to hire qualified women in a variety of IT, design, and media management capacities.

Scholarship Application      Donate





The DSE APEX Awards, presented by the Digital Signage Federation, recognize and honor achievement in the creation and installation of compelling viewer content and interactive technology. Since inception, the APEX Awards have honored hundreds of companies for innovative projects that have met and/or exceeded project goals while providing meaningful ROI and ROO for clients, thereby advancing the digital signage industry.

Enter by October 12, 2018 to save $50 on entry fees!

Entrance fee is $195 after October 12.



DSF Educator of the Year Award Nominations

The Digital Signage Federation’s Alan C. Brawn Educator of the Year Award recognizes a deserving individual within our digital signage industry who exemplifies a willingness to share a broad spectrum of beneficial information in such a way that raises the level of knowledge of our industry, and promotes professional and personal growth – of not only an individual but our digital signage industry as a whole.

The nominee selected for the Award will have a recognized track record of presenting to the industry – including seminars, educational sessions and webinars, writing articles and white papers, or providing other learning opportunities which promote professionalism and growth of the industry. Those educational efforts can occur across a variety of industry venues but must have a level of emphasis on digital signage. The nominated individual will have a minimum of two (2) years of exposure within the digital signage industry. The individual can be nominated by other groups, companies or individuals who have an involvement in the digital signage industry and with personal knowledge of the candidate’s professional credentials. The nomination of an individual will be accompanied by the appropriate nomination form, including a written narrative of the candidate’s award qualifications and a professional photograph for publication, if selected. The presentation of this Alan C. Brawn Educator of the Year Award will be made at the Digital Signage Expo APEX Awards Ceremony. Nominations of individuals must be submitted on or before January 22, 2019.


Call for APEX Judges

Do you have a keen eye for quality digital signage deployments? Want to play a key role in determining the best of the best in digital signage in 2018?  Then this call is for you. 


The Digital Signage Federation (DSF) is looking for members to judge the 2018 APEX Awards, which will be conferred during Digital Signage Expo (DSE) 2019 this coming March in Las Vegas. The DSE APEX Awards, presented by the Digital Signage Federation and sponsored by Peerless-AV, recognize and honor achievement in the creation and installation of compelling viewer content and interactive technology.

Since inception, the APEX Awards have honored hundreds of companies for innovative projects that have met and/or exceeded project goals while providing meaningful ROI and ROO for clients, thereby advancing the digital signage industry. A full listing of 2018 APEX Award winner project videos and case studies can be found here.

Only members in good standing will be considered for inclusion on the judging panel. Judging will take place in early 2019 after all 2019 APEX Awards submissions have been received and reviewed to ensure they meet the criteria for entry in the respective category. Members of the judging panel will be asked to judge APEX Awards entries in twelve categories.


Almo Professional AV leverages hospitality industry for growth

Almo Professional AV, a commercial audio/visual distributor, recently expanded its headquarters to support its growth. Much of that growth has come from the  hospitality segment.

In fact, hospitality has consistently been one of Almo’s fastest-growing verticals, catalyzed by its acquisition of IAVI in 2016.  

The acquisition essentially doubled our hospitality business and it was the perfect opportunity to combine our strengths in specialized sales, business development and leadership with the goal of expanding the opportunity beyond the guest room TV. We’ve expanded our offerings from primarily in-room entertainment to include guest comfort and conveniences; banquet and meeting spaces; guest experience and revenue drivers; and indoor/outdoor furniture and recreation,” said Apryl Lamberti, Almo’s director of Business Development.  

Almo Corporation is the largest independently-owned appliance distributor in the country and has extensive relationships with appliance manufacturers. She said the hospitality division is “breaking the mold” between Almo’s traditional appliance dealers and professional AV dealers and integrators by “cross-pollinating its offerings and infusing hospitality-focused lines.”

The company saw an opportunity in hospitality because of wireless charging and travelers’ reliance on mobile devices and keeping them charged. Almo just entered an exclusive distribution partnership with Nonstop, a new-to-market brand that uses the Qi-Wireless charging platform for its modern, designer-like alarm clocks/charge pads, for example.  

“Also, outdoor hotel areas are big.  More attention is being spent on designing these areas to be an extension of the hotel and resort’s common spaces, which results in creating memorable guest experiences that help drive loyalty rates,” Lamberti said. 

Interestingly, outdoor living has been one of the biggest areas of growth for Almo. The company is also getting ready to launch a commercial contract line of outdoor furniture that will be exclusively distributed by Almo Hospitality. 
“For example, last year I stayed at a Renaissance property in Austin. This property was surrounded by plush and rolling landscape and its outdoor area was aptly named ‘The Treehouse’ as it was positioned right among a massive oak tree canopy. This balcony had plenty of outdoor seating: sofas, high-top dining tables, plus an oversized built-in fire pit. Two nights in a row after dinner I checked out The Treehouse and was pleasantly surprised by no less than 10 to 12 hotel guests, none of whom knew each other but who had guitars. I watched complete strangers join together singing folk songs, in The Live Music Capitol of the World.  It has been more than a year since I stayed at this property but when I make it back to Austin, you can bet this is where I will book,” Lamberti said.  

This example, she adds, underscores why properties that create environments utilizing their actual environments are successful.

“Environments that utilize the surrounding landscape or ways to feature some outdoor fire tables, fountains, lighting, audio, etc. to create spaces unique to that property  with a local flair  to make a memory sticks with the guest long after they’ve left the property.  They are also more likely to write a positive guest review or share their experience on social media, which is a win for the hotel,” she said. 

Looking ahead, Jim Nista, senior director of Content Creation Services, said wayfinding, event listings and “go boards” are the biggest opportunities for digital signage in the hospitality segment.  

We frequently get requests for dynamic event screens showing a facility map so guests can find their way to meeting and event spaces,” he said. “For go boards, we do still get requests for local amenities content – although this is decreasing more and more as local businesses change and guests are used to using apps on their phone for recommendations.

In the hospitality space, the king of content is premise event listings with dynamic maps showing each available room, Nista said.  

Almo is currently working on a few case studies with its reseller partners to highlight some of the trends the company is seeing for in-room entertainment and digital signage. 

Looking ahead, Nista predicts automation to emerge as a bigger theme in digital signage.

“Automated or easy to update hyper local content is what we get frequent requests for. Guests require relevant local content on information screens – this needs to be easy to update or automatically feed in from data services,” he said.  

Lamberti adds that the opportunities are strong for the company and the industry in general.  

“In the past 15 or so years, hotels have typically trailed behind the changing consumer market when it comes to technology updates,” she said. “It’s always surprising to me when I hear how many properties are still  piping in standard definition content for free-to-guest channels in the guest rooms. From what we’ve seen in the market, the time is ripe for professional AV companies and hospitality-specialized resellers to invest in supporting the specific needs of hoteliers and understanding what their motivations are compared to a typical retailer.” 

The time for trailing behind, however, has to come to an end, she adds. AVIXA recently predicted that $3.1 billion will be spent in digital signage in 2019 and consumers interacting with screens is a regularity now.

“The reality has hit and for the last decade, hotels have relied on interior designers to create environments that captivate guests using color, décor, lighting, textures and other elements of design. However, with the speed at which technology changes, and with how advanced consumers have become, it’s no longer an option for hotels to count on traditional methods of interior design to give guests the feeling of technology incorporated into their world,” Lamberti said.  ”If they don’t start deploying digital signage technology and using content to engage guests, guests are going to follow the newer brands and boutique brands that have migrated to incorporating digital screens into their properties and the traditional hotels will start to slip in occupancy rates as millennials quickly approach nearly 50 percent of the workforce.”

There is a Special Angel Watching Over the City of Angels During the Fires – By Paul Fleuranges

There is a Special Angel Watching Over the City of Angels During the Fires


 Today, all of us are watching the difficult situation in Los Angeles and other cities in California as the most destructive and deadliest fires in state history seem to grow larger by the minute. Over 50 people have died, over 100 people are missing, and thousands of homes have been destroyed. Firefighters, the Red Cross, and law enforcement are working as hard as they possibly can to save lives and protect property. It’s times like these when incredible stories begin to emerge of people doing unexpected life-saving work that defines public service and serves as wonderful examples of doing good to help others. In many ways, this is what keeps hope alive.

One such story involves the Federation for Internet Alerts (FIA). It may surprise all of us that there is a special angel watching over the City of Angels during these fires, and her name is Angel Babcock. In March of 2012, Angel, her parents and two siblings passed away when her home was flattened by a tornado.  Angel was only 20 months old.

Angel Babcock

I speak about Angel in the present tense because FIA has carried on her memory every day since the day she went to Heaven on March 4, 2012. At the time of Angel’s passing, FIA was early on in developing its technology through a partnership as a secondary AMBER Alert distributor with the National Center for Missing and Exploited Children. On the day Angel’s story was reported, a FIA volunteer read it and mobilized a team at Conversant to adapt the AMBER Alert technology to serve tornado warnings. It was a remarkable display of passion for Angel. Everyone wanted to channel our sadness in a way that would allow Angel’s memory to live on and save others that might have a chance to reach safety. Maybe it would be different for future Angels. Maybe her legacy could help the City of Angels.

Six years later, Angel’s memory has never been more real to all of us at FIA — as her memory lives on in each alert we serve. It has been a critical force for good as FIA has emerged as the largest global alerting platform for a wide variety of emergency alerts like the 8,257,054 Fire Weather Warnings served to the public in California, including the City of Angels, during the month of November.

Since Project Angel was launched, we have served over 2 billion weather warnings across the United States and Canada.

We could not be prouder of Angel and the spirit she has left behind for all of us to cherish.

Paul Fleuranges,

The Digital Signage Federation, Board of Directors, FIA Partner

Paul Fleuranges