DSF PRESS RELEASES


New Member Highlight – Shenzhen YDEA Technology Co., Ltd.

Shenzhen YDEA Technology Co., Ltd.

DSF Member Since May 2018


What does your company do?

YDEA Tech(Shenzhen) Co., Ltd. is a R & D, production, sales and service company. It is committed to providing the best LED solution and industrial cloud technology service platform. The company’s “LED smart transparent screen” and the XMOZU series are leading the world and providing an overall solution!

What is next for your company / the industry?

Opens the new commercial display media market

Why did you join the DSF?

Participate in DSE after become a member.

How may fellow DSF members reach you?

Feifeng Zhong
E-mail: zff@yipled.com


FDA Menu-labeling Regulations (finally) Take Effect

by Jeff Hastings, CEO of BrightSign, LLC

This May the FDA’s long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become compliant. This legislation is far-reaching, requiring restaurant chains with 20 or more locations to display nutritional information on their menus to help customers make healthful, informed choices. And while these new rules squarely affect fast casual chains, the regulations are far-reaching in that they apply not just to fast casual, but to other chain locations offering food service such as movie theaters, convenience stores and even vending machines.

Read More


In digital signage, content relinquishes crown to data

At the Digital Signage Expo in March, Rich Ventura, VP of Strategy for NEC and DSF Chair, noticed an emerging theme that had not existed in previous years. About 70 percent of the booths on the show floor had information or products related to analytics.

“Content was king. It’s not anymore. Not at all. Data is king now. Whoever owns and manipulates or drives the data, that is the key now,” he said.

Photo courtesy of Pixabay.

Digital signage, in other words, has reached a maturation point where just turning on a screen and playing content is no longer good enough. Users need to know what those systems are doing for them and their customers.

“Our industry, in the beginning, was commodity-based – screens, computers, cables, everything. We went from a commodity market to a package-type market, when you start talking about simpler solutions,” Ventura said. “Then we went from a package market to a brand-driven market and we started looking more at what brands are doing.”

The fourth step, he added, is an experiential industry. That’s where we are now – digital  signage companies are creating experiences to drive the messages and branding. He points to Samsung’s SMART signage MagicInfo solution as an example. Based on the data on purchasing behavior by time of the day, customer-tailored analysis and customer interaction, the solution provides tailored ads and information on products. At the DSE, Samsung showcased the potential application of the solution in the hypermarket, fashion and F&B.

“This has been a breakthrough year for experiential. You’re not going into booths and seeing a bunch of monitors or players in a line. You’re seeing applications really being used,” Ventura said.

These experiences are driven specifically by those analytics, which are showing that, clearly, customers are responding to interactive experiences.

Samsung’s MagicInfo tailors ads and information based on purchasing data.

Such data mining is also propelling digital-out-of-home players to deliver bigger experiences. For example, when the DSE was taking place in Vegas, Broadsign took over Harmon Corner on the Strip and delivered content programmatically under a billboard. (Read more about that installation here).

“That was the first time something like that’s been done. We’ve been talking about this for years and now we’re seeing it,” Ventura said. “This is the tip of a renaissance period for our industry.”

There was no defined turning point, however. The digital signage industry has simply matured to this point, while the audience is better educated.

“You can tell because end-user traffic is up more than it’s been any other year. There were some big end-users walking the show this year. There was real business happening on the show floor,” Ventura said. “Our customers have gotten smarter and more tech savvy. They’re interested in how to do things better. All of those things go back to data.”

Notably, Ventura said customers are no longer afraid to take risks and do something different.

“For the last six or seven years in (the quick-service restaurant space), for example, it was all the same thing: digital menu boards. Everyone has them, the same thing,” he said. “There was nothing unique about it. Now, we’re seeing brands ask the question, ‘how do I do this differently?’ We’re seeing everything from projection to glass media to projection on a digital menu.”

NEC’s strategy

While Ventura chairs the DSF, his day job for NEC also gives him deep insight into the macro and micro trends within the industry. With this hat on, he said the difference this year is the sharper focus on down-the-road strategy.

“What are we going to be doing two, three, four years down the road? We have to look at where our customers are, where they’re strong, what markets they’re in and how we can support them two to three years from now. It won’t be the same,” Ventura said. “You have to stop thinking about what you want to sell them and start thinking through their eyes.”

How does that approach translate to digital signage, specifically? Ventura says, for example, a K-12 school should be looked at through a lens of what’s not going to change 20 years from now.

“They’re still going to have to teach and raise their test scores and raise money. We have to look at what we can do to help them increase efficiency while doing all of those things and still teaching,” Ventura said. “We have to focus more on what’s not changing in their day-to-day lives and how we can help them. It’s a huge challenge because of how fast technology moves.”

Ventura said it’s important, however, to focus on experiences before the technology.

“If we earmark for the technology right off the bat, we will fail. Don’t focus on the new 40-inch LCD screen when you’re talking to your customers, because a year from now, it’ll be a 41-inch screen,” he said. “Focus on the experiences.”


New Member Highlight – JRB Technical LLC

JRB Technical LLC

DSF Member Since April 2018


What does your company do?

JRB Technical is small company providing digital signage programming and playback for Conventions and Events, as well as BrightAuthor & BrightSign programming for small to medium projects.

We also provide standard and custom Weather Feeds for locations worldwide and in many languages, as well as other Media RSS feeds based on customers’ needs and API cost/availability. We have multiple Servers in North America and currently adding servers in Europe.

What is next for your company / the industry?

We are currently working on the updated version of our Media RSS feed engine, and finalizing configuration details to make future expansion quicker and easier to do as more customers are added, as well as expanding our standard weather feed options.

Why did you join the DSF?

To help keep up with what the Digital Signage industry is doing, and for added visibility for my company.

How may fellow DSF members reach you?

Please contact John Birchman by email at info@jrbtechnical.com or you can call 407-536-9572 for more information.


DSF Europe Announces New Leadership

30 April, 2018 – FOR IMMEDIATE RELEASE

Digital Signage Federation® Announces DSF Europe Leadership

Leif Liljebrunn

Simon Jackson

Dirk Huelsermann

Warrenton, VA – The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, and the Digital Signage Federation Europe (DSF Europe) have announced the newly elected leadership for the European Affiliate.

Dirk Huelsermann, Managing Director of STRATACACHE Capital, is the Founder and Chairman Emeritus of DSF Europe.  Mr. Huelsermann has chaired the association since its inception for more than nine years and has said, “With this announcement, the aim is to help rejuvenate DSF Europe and continue to build a solid foundation that works on behalf of our members. The affiliation with the DSF will allow us to offer our members additional educational and professional development opportunities.”

Mr. Huelsermann also announced the two newly elected officers of DSF Europe. The new President of DSF Europe will be Simon Jackson, Vice President, Strategic & Vertical Sales EMEA, NEC Display Solutions.  The new Vice President of DSF Europe will be Leif Liljebrunn, President and CEO of ZetaDisplay AB.

Mr. Jackson said “I would like to thank Mr. Huelsermann for his work on growing this organization.  Soon we will be announcing our programming plan for the remainder of 2018 and encourage our members, and potential members, to connect with us at an upcoming event.”

DSF Chairman Richard Ventura, Vice President of Strategy for NEC Display Solutions of America, Inc., said “The ability for business to share collaboratively on growing our industry within a global network is important.  Our issues extend across borders and a strong DSF Europe is important to all our stakeholders, whether they are in the Americas or elsewhere.  I want to congratulate Mr. Huelsermann on his successes leading DSF Europe, and the organization under its former name, OVAB Europe.”

Although supported and endorsed by the DSF, the European affiliate operates independently.  Their members focus on issues within a specific European context but receive certain benefits from the shared membership.   These benefits include access to information and discounts for professional development.

About the Digital Signage Federation
DSF’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a solid foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.

 

 


Wayfinding enters the world of augmented, virtual reality

We are entering a second iteration of 3D wayfinding thanks to both augmented reality and virtual reality technologies. 22Miles, based in Milpitas, California, has leveraged this trend with its recent introduction of an augmented reality wayfinding mobile app.

The app generated “overwhelming feedback” at the Digital Signage Expo in March, according to Tomer Mann, EVP of Global Sales and Operations.

“We believe that LED, projection and mobile are the ways the digital signage industry is going, and we were one of the solutions to set that trend with our AR plug-in for mobile app wayfinding,” Mann said.

Prior to 22Miles’ introduction of 3D wayfinding four years ago, wayfinding was a 2D perspective with limited benefit for orienting an individual to their place. In other words, the technology provided a map on a digital plane.

With the introduction of 3D wayfinding, Mann said the digital signage industry started understanding the significant role screen position plays with pathway orientation.

Read More



DSF Names Award After Alan C. Brawn

Digital Signage Federation® Announces
Award of the 2018 Educator of the Year

Warrenton, VAThe Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that the first DSF Educator of the Year award has been given to Alan C. Brawn, principal of Brawn Consulting. The award was given at the Digital Signage Expo APEX awards ceremony on March 28, 2018, in Las Vegas, Nevada.  DSF Vice Chairman, Spencer Graham, who is Real Digital Media’s Business Development Manager for Higher Education, NA, presented the award.

Mr. Graham announced that the inceptive award would be given to Alan Brawn, a founder and former Chairman of the Digital Signage Federation.  Future nominees for the award will have a proven track record of regularly presenting courses, seminars, educational sessions, articles, white papers, webinars and or other learning opportunities which promote a professional industry.  Mr. Graham said that “Alan has exemplified dedication to the craft of professional teaching and sharing of knowledge.  Through structured instruction to thoughtful whitepapers he exemplifies what it means to give of oneself to others.”

Mr. Graham also announced that the DSF Board of Directors has declared that hereafter the award will be referred to as the DSF Alan C. Brawn Educator of the Year award.

Mr. Brawn is principal with Brawn Consulting, an audio-visual consulting, training, educational development, and market intelligence company with national exposure to major manufacturers and integrators in the industry.  Brawn Consulting develops and runs the Digital Signage Experts Group’s certification programs.  Brawn is also a frequent speaker at industry events and is a prolific writer within the AV and digital signage industries.

About Digital Signage Federation®:

DSF®’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF® is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF® and affiliate groups. It provides regulatory advocacy to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF® provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.


DSF Announces Award of the 2018 Geri Wolff Scholarship

DSF Geri Wolff Scholarship Awarded

Warrenton, VA – The Digital Signage Federation® (DSF), the only independent not-for-profit trade organization serving the digital signage industry is pleased to announce that Sonia Darlison has been awarded the DSF Geri Wolf Scholarship for the 2017-18 year. Darlison, a student at the University of Waterloo’s in the Global Business and Digital Arts program, has been studying and working in multimedia development, UX and UI design, marketing, and business analysis. She will receive an award of $2,000 to be applied to her academic fees for her senior year of study at the University of Waterloo.

The DSF’s Geri Wolff Scholarship is designed to raise the awareness of digital signage as a career choice among qualified young women who are committed to a professional career in computer sciences and related technology and digital design fields. This award is also intended to help broaden employment diversity, by encouraging employers to hire qualified women in a variety of IT capacities.

DSF Board Member and High Street Collective Co-Founder Laura Davis-Taylor led the selection committee for the scholarship. She said “We are so proud to have had so many strong candidates this year. Ms. Darlison represents the type of candidate we know will represent our industry in the future and she is clearly a wonderful example of the professional diversity we celebrate.”

Ms. Darlison provided the review committee a link to her website, showcasing her work and studies – https://www.soniadarlison.com/.

Donations to the DSF’s Geri Wolff Scholarship Fund are welcome from any individual or organization that would like to help foster the advancement of women in the digital signage industry.

To donate, please go to https://www.digitalsignagefederation.org/resources/scholarship/dsf-geri-wolff-scholarship-donation.

About Digital Signage Federation®:

DSF®’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF® is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF® and affiliate groups. It provides regulatory advocacy to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF® provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.


The DSF Announces Latin America Affiliate

Warrenton, VA – The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, has announced that DSMX is now an affiliate of the DSF called Asociaciòn Digital Signage Latinoamèrica, or DS Latin America.

“The DSF is very excited to announce our new partnership with DS Latin America” said DSF Chairman Richard Ventura, Vice President of Strategy for Strategy of NEC Display Solutions of America.  This new affiliate will help us on our mission to develop industry leading education, standards and best practices globally.  As businesses continue to expand it is important that we look beyond our borders and develop global strategic relationships and understanding.”

The affiliate, which may be found at www.dsmx.org, (www.dslatam.org) will continue to operate as a separate entity and will begin a rebranding from its former name of DSMX.  Members of DS Latin America and DSF will receive certain benefits from the shared membership, however voting rights will be not be given.  These benefits include access to information and discounts for professional development delivered by each group.

Mr. Ventura continued in his explanation of the relationship by stating “The team in Latin America share a common goal of educating the market, developing standards and best practices, and creating a community focused on building the right solutions for their clients.  This expansion of the DSF brand into Latin America in conjunction with DSF Europe, positions our organization as a true global leader.”

DS Latin America is led by a board of directors.  The President of DS Latin America is Federico Freyria Sutcliffe CEO and owner of Novotech.  Mr. Freyria Sutcliffe said,

“I´m excited to partner with DSF and be aligned and share the same goals we have for our markets. Education is essential, as is being the reference for standards and best practices in our industry. The affiliation with the DSF will bring a lot of benefits for DS LATAM and the rest of the members worldwide”

About the Digital Signage Federation

DSF’s Mission is to support and promote the common business interests of the world-wide digital signage, interactive technologies and the digital out-of-home network industries. The DSF is a not-for-profit independent voice of the digital signage industry reflecting the diversity of its membership. It promotes professional recognition through certifications, continuing education, conferences, publications, and presentations offered by the DSF and affiliate groups. It provides government lobbying to leverage the collective strength of members and represent their interests at the higher levels of government and the community. The DSF provides leadership and networking opportunities focused on building a strong foundation for the advancement of the digital signage industry. For more information, visit www.digitalsignagefederation.org.