InReality Hires Retail and DOOH Innovation Leader Laura Davis-Taylor as Chief Strategy Officer

ATLANTA, GA, January 22, 2020

InReality, LLC, a leading solution for analyzing and optimizing place-based experiences, is pleased to announce the addition of Laura Davis-Taylor, long-time DOOH and retail leader, to their executive team as Chief Strategy Officer.

In her 25-year career spanning across advertising, store design, media, retail experience design and digital, Davis-Taylor has worked as a tireless industry practitioner, educator, activator and thought leader. As an Executive Board Member of the Digital Signage Federation and contributor to esteemed organizations such as RetailWire, RetailTouchPoints, MediaPost and more, her addition to InReality’s executive team brings with it a compelling differentiator within the venue analytics industry vertical.

Davis-Taylor said “Anyone that knows me is aware of how committed I am to measurement–knowing what’s really happening in a store or venue, what kind of people are there, what they are doing and what we should do about it to fortify ROI. The biggest challenge has been piecing the various platforms and data streams together to get the ‘complete  picture’ and acting on it dynamically. The data quality has also been historically spotty, leaving it up to consultants to clean and analyze the data to generate insights that stakeholder teams could utilize confidently. InReality provides the best solution I’ve seen for solving these challenges, and I’m delighted to start a new career chapter passionately focused on helping stores and spaces work more profitably.”

Ron Levac, InReality CEO, commented, “We have watched Laura’s impact on the industry and her fierce dedication to not only leading the conversations strategically but proving out her approaches with hard revenue. We know the importance of providing industry partners with seasoned expertise as we navigate the exciting opportunities for spacial analytics and responsive experiences. With Laura on board, we’re confident our platform will continue to evolve into an essential tool for giving them an extra edge.”

“The in-venue data gap has been a black hole for too long,” Davis-Taylor continued. “I love the place-based industry, and I love the amazing people, products and potential within it. Until we can follow every other established media venue with dependable analytics that fuel both context and commerce at scale, we will continue to wrestle for our piece of the media and marketing pie. It’s going to be a pleasure to bring InReality’s solution to brands and retailers through the industry ecosystem, helping us all rise up together.”


About InReality
Based in Atlanta, GA, InReality enables venue owners, brands and retailers to understand and tune the experiences and multi-sensory stimulus they deliver to customers so that they can optimize revenue and profits. Through its SaaS platform, coupled with a customizable suite of computer vision and sensor technologies, they provide real-time, irrefutable metrics for place-based KPIs.

InReality works with a variety of partners serving brands, venue owners and retailers, providing them a new recurring revenue stream that differentiates their businesses and helps them retain their customers through the consistent delivery of customer analytics and dynamic response offerings. They offer a powerful suite of products, built for speed and scale.

New Member Highlight – Next Media Ventures, Inc.

Next Media Ventures, Inc. 

The DSF had an opportunity to welcome new member, Next Media Ventures, Inc., to the Federation this month.  Here is a quick snapshot of what this member does with digital signage.
What does your company do?

Consulting, selling and installation of LED digital displays for the OOH industry.

What is next for your company / the industry?

Keep ahead of the new technologies for Digital POP and DOOH. Purchase new digital POP devices.

Why did you join the DSF?

Get more contacts and information about suppliers and solutions.

How may fellow DSF members reach you?

Ramon Rodriguez

Pearl Media LLC Extends Chelsea Market Engagement

Pearl Media LLC Extends Chelsea Market Engagement- Updates Digital Media Network

Contact: Paul J. Fleuranges


(January 15, 2020, Montclair, New Jersey) Pearl Media LLC, an award-winning Out-Of-Home Advertising and Marketing Agency, has extended its exclusive digital media partnership with Chelsea M

arket. Chelsea Market is an enclosed modern food hall, office building and television production facility located in Manhattan’s popular Meatpacking District. Pearl Media has been the exclusive digital media partner for Chelsea Market since 2014.

“Pearl Media is thrilled to extend our relationship with Chelsea Market, an iconic New York City and international culinary destination,” said Josh Cohen, CEO/President of Pearl Media. “The digital media network at Chelsea Market provides a brilliant, dynamic canvas for top national and international brands to engage with office workers and visitors as they eat and explore the food hall,” added Cohen.

Chelsea Market offers unique independent gourmet restaurants and distinctive shops catering to every taste, attracting more than 31,000 national and international visitors every day. It’s home to some 1,600 employees from companies such as Google, BAMTech, and Discovery Network. Located steps from the popular High Line, the Chelsea Art District and retail stores, the Chelsea Market has anchored this thriving neighborhood since it first opened its doors in 1997.

The media opportunity at Chelsea Market is made up of 10 digital screen positions comprised of 14 screens strategically deployed throughout the 40-thousand sq. ft. market which stretches a full city block between West 15th and West 16th Street beginning at 9th Ave and ending at 10th Ave. Specifically, the Chelsea Market Network (CMN) is made up of seven 55” portrait LCD screens, two three-panel LCD video arrays and one 55” landscape LCD screen. As part of the extension agreement, all of the digital screens in the Chelsea Market Network were upgraded with the latest and best technology to provide customers and brands with an unprecedent visual experience.

“This extension shows that Pearl Media has been successful in aligning with best in class real estate assets while expanding our digital footprint in dedicated spaces to deliver brands the consumers they want to reach where they live, shop, work and play,” said Cohen

In 2019, the CMN was used by major brands such as Disney, Hulu, Netflix, Samsung, Vimeo and more to reach the market’s desirable demographic of visitors and employees. The venue generates 3,135,088 total weekly impressions, according to Geopath.

For more information on media opportunities at Chelsea Market contact Anthony Petrillo, Chief Revenue Officer at Pearl Media at

About Pearl Media

Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we leverage all of our creative and technical disciplines to provide an all-encompassing 360-degree platform that enhances a real estate asset’s persona allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities.

About Chelsea Market

Iconic culinary destination Chelsea Market has become an internationally renowned brand and is considered one of the greatest indoor food and retail marketplaces in the world today. Located in the heart of New York City’s Meatpacking district, the market’s collection of distinctive and diverse merchants adds up to more than just hour average food hall, rather a lively marketplace where one can shop the region’s finest fishmonger, take home prime cuts of meat from one of the area’s best whole-animal butchers, load up on artisanal cheeses, fresh produce and imported Italian dry goods. It’s the savory meals enjoyed at Chelsea market, just as much as the fresh ingredients purchased there that make it a beloved destination for locals and travelers alike.

Enplug Digital Signage Software Expands Workplace Collaboration with New Zoom Video Conferencing Capabilities

Popular Video Conferencing Tool Now Available on Enplug Digital Signage Networks

January 16, 2020 – Los Angeles, CA – Enplug, a leading cloud-based digital signage software provider, now makes it possible to broadcast Zoom video conferences via Enplug’s digital signage platform. Enplug’s new Zoom App is freely available to Enplug users via the company’s App Market.

“Opening up digital signage to the Zoom ecosystem greatly expands Zoom’s capabilities by allowing large-scale streaming to a vaster audience of internal and external meeting attendees, and helps organizations better utilize their entire AV infrastructure to foster a more productive workplace through better communication,” said Nanxi Liu, CEO of Enplug. “Zoom has quickly become ubiquitous in the workplace, yet collaboration has traditionally been limited to workers on their computers, phones or mobile devices. Our Zoom App pushes this collaboration into a new medium that will benefit workplace productivity in a significant way.”

Enplug’s new Zoom App streamlines the process of broadcasting live events and presentations to multiple screens. Common applications include:

Immediate Livestream
From within Enplug’s Zoom App, users simply create a new meeting which then generates a unique Zoom URL for that particular meeting. Once the host joins the conference, all screens connected to the Enplugdigital signage network automatically join the video conference. To conclude the conference, the host ends the meeting within the Zoom App and all endpoints then disconnect from the conference and revert to regularly scheduled content.

Broadcast a Scheduled Meeting
Joining a Zoom meeting that’s already scheduled is as simple as pasting a previously scheduled Zoom meeting URL into the Enplug dashboard. Similar to an immediate livestream, the video conference can then be displayed on any screen within a user’s digital signage network.

Using the Zoom App to instantly reach a broad audience opens up near-endless possibilities for Enplugusers. Possible corporate scenarios include company executives sharing quarterly financial results, or leading all-hands meetings with teams in offices across the country. Benefits extend well beyond the workplace into other institutional applications, such as education. For example, school faculty can use the Zoom App to greet students at the start of a new school year with a welcome address delivered across classrooms and campuses.

For more information about Enplug and its full portfolio of digital signage software solutions, visit Follow Enplug on Facebook, Twitter and LinkedIn to stay up to date on the company’s latest news.

About Enplug
Enplug’s cloud-based digital signage software empowers businesses to manage content across multiple displays from a single dashboard. With powerful enterprise features and an easy-to-use design, Enplug is the innovative solution to scale visual communications. Leading global companies in banking, education, retail, energy and more depend on Enplug for seamless marketing and internal communications experiences. For a demo of Enplug, visit

Videotel Digital Media Player Makes its Way to “Big Sky Country” Thanks to Two Dairy Queen Restaurants

Who doesn’t want to saddle up to a Dairy Queen in iconic Jackson, Wyoming, and eat some equally iconic grub while watching a western movie? That’s what Darrell Hawkins thought. He’s the owner of two Wyoming Grill and Chill Dairy Queen locations who says, thanks to Videotel Digital, now his patrons can do just that. Thinking outside the box, Hawkins recently added two VP70XD Digital Media Players to the round up at his Jackson and Riverton restaurants. With seamless auto-looping, the players keep his customers happy while they stream western films and scenic photos of the area’s gorgeous landscape. Now, that’s good eats.

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BrightSign’s Media Players Power Engaging Hypersign Content at Leyard and Planar’s Showroom in New York City

Leyard and Planar showcase their latest display and video wall innovations across a network of showrooms worldwide. The New York Showroom is located on 11th Avenue in New York City.

The New York showroom occupies the entire fifth floor of a beautiful historic building constructed in 1905. The showroom is separated into approximately one dozen different vignettes that demonstrate how Leyard and Planar displays can be seamlessly integrated into various commercial and residential settings, including conference rooms, office lobbies, common meeting areas and home theaters.


An inviting reception area features a Leyard® TWA Series LED video wall measuring 108 inches diagonally. With a 1.2 millimeter pitch, the Leyard TWA Series delivers benefits unique to its flat panel design, including enhanced image quality, a 16:9 form factor optimized for the most popular high resolutions, ease of installation and service, and outstanding flatness and uniformity. The Leyard TWA Series video wall is powered by a BrightSign 4K media player running Hypersign software. In addition, Hypersign Creative Services put together an interactive product walk-through of each room’s hardware, furniture and decor to touch on the companies that service a wonderful experience.

Another showcase area highlights a Leyard® TVF Series stackable front-access LED video wall. Measuring 71.5 inches diagonally, this video wall also features a 1.2 millimeter pitch. The Leyard TVF Series is built on a stackable design that eliminates cabinet-to-cabinet cabling and reduces the complexity of installation and vertical alignment. Powering the Leyard TVF Series video wall is another BrightSign 4K media player running Hypersign software.

 The kitchen area features a striking application of the Leyard® CarbonLight™ CLA Series. At just over 13 feet in width and a mere 10 inches high, the display follows a subtle s-curve design and appears to be suspended midway between the ceiling and cabinet tops. The short, elongated form factor lends itself particularly well to live scrolling content, such as stock market tickers and social media feeds. The BrightSign LS media player running Hypersign software that powers the kitchen LED configuration is capable of feeding both static, locally hosted content, as well as live content from outside sources.


The vignettes described above were designed and implemented under the guidance of Hypersign, whose creative services team developed engaging content for these LED video walls in the New York showroom. As a preferred partner of Leyard and Planar, Hypersign delivers a cloud-based software platform for easy, intuitive creation and deployment of digital signage content.

Paul J. Fleuranges Joins Pearl Media as SVP Marketing

Industry Veteran to Lead Communications Efforts

Contact: Paul J. Fleuranges

(Montclaire, New Jersey, December 13, 2019)  Pearl Media, a multi-purpose outdoor advertising company, announces that Paul J. Fleuranges has joined the company as Senior Vice President of Marketing. Paul joins Pearl after spending 17 years in various communications leadership positions at NYC Transit and the NYS Metropolitan Transportation Authority. A dynamic and performance-driven corporate communications professional, Paul was instrumental in leading the switchover to the digitization of customer information in the NYC Subway environment.

As SVP, Marketing Paul will be responsible for all of the day-to-day marketing and promotional activities of the organization and will serve as the main communications point of contact for the company, managing all company communications. 

“I’m thrilled to have Paul join the Pearl Media team to help us tell our story,” said Josh Cohen, CEO/President of Pearl Media. “We’ve grown exponentially as a company over the last few years and Paul’s experience and industry knowledge will be instrumental in maintaining and communicating our continued growth and objectives,” added Cohen.

Paul is a leading voice in the digital signage and Digital Out of Home (DOOH) ecosystem, and sits on the Board of the Digital Signage Federation (DSF) where he is currently a member of the Executive Committee serving as Treasurer.  Since 2012 Paul has also been a member of the Advisory Board to Digital Signage Expo (DSE). He also serves as a Director for the Federation of Internet Alerts (FIA).

“I’ve watched with interest from afar as Pearl Media established itself as a unique company in the DOOH space,” said Fleuranges. “Pearl’s network of place-based digital signage screens and large format OOH located in mixed-use commercial spaces in prime real estate locations is unrivaled in the industry and I’m looking forward to telling that story and helping to attract quality brands and creative to our networks and screens.” 

As the director of NYC Transit’s omni-channel communications and messaging strategies, Paul oversaw all marketing and public information campaigns. He drove the transition from paper signage and messaging to digital and social media, ensuring that accurate on point messaging was delivered to millions of customers daily.  He led the development and end-to-end operations for the On-The-Go Travel Station (OTG) network of interactive kiosks that provided customers access to a full suite of transit tools and the activation of an internal digital screen network in support of an integrated and strategic communications plan.

Paul lives in Queens, New York with his wife and family and is a graduate of the University of Michigan at Ann Arbor.

About Pearl Media 

Pearl Media is a multi-purpose outdoor advertising company based in Montclair, New Jersey.  Working with best in class real estate assets Pearl Media develops, sells and manages unique marketing and digital media opportunities. We leverage all of our creative and technical disciplines to provide an all encompassing 360 degree platform that enhances a venue’s persona while allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities

Pearl has successfully digitized urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We also target and transform premium large format properties into best-in-market out-of-home advertising opportunities. Our prized inventory of digital and static assets is highly coveted by Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.


University of Southern California Uses Enplug Digital Signage Software to Inform and Engage Faculty and Students Across the Campus

December 10, 2019 – Los Angeles, CA – Enplug, a leading cloud-based digital signage software provider, today announced deployment of its digital signage platform in three separate organizations within the University of Southern California. USC is in the process of implementing technology throughout its campus to modernize outdated, legacy communications processes. Enplug’s ease-of-use, flexibility and robust automated & custom content options have made it the choice for dynamic digital signage at USC. With implementations at the Sol Price School of Public Policy, Credit Union and Herman Ostrow School of Dentistry, Enplug is taking a lead role in helping multiple organizations within USC to better connect with their staff, students and visitors.

Sol Price School of Public Policy – Creating a More Engaging Commencement Experience
Past commencement ceremonies at USC’s Sol Price School of Public Policy featured a pair of large screens flanking the stage that simply gave spectators a better view as the students crossed the stage to receive their diplomas. Utilizing the screens in such a way was not very interactive, therefore the university set out to create a more engaging commencement experience for the graduates, their families and their friends.
Using the Enplug platform to drive content to the existing screens, USC Price is now able to display fun, interactive content leading up to and following the commencement exercises. Using designated social media tags, students and spectators can submit pictures and messages to display on the screens. A key element of this solution is moderation, which enables USC personnel to review content before it’s displayed to ensure that all published content is appropriate for the occasion. And unlike most other content management solutions, the ability to preview content before it’s published is included with Enplug at no additional charge.
“Without Enplug, we wouldn’t have been able to achieve our goal of creating a more engaging commencement experience,” said Jonathan Schwartz, Senior Director New Media Strategy, USC Price. “No other platform is as versatile, robust and also offers the ability to moderate content for such an acceptable price.”
Enplug has revolutionized the way USC Price celebrates commencement. Introducing the element of dynamic, socially fed content displayed in real time created a much more engaging experience. The ability to submit content for display is not limited to people in attendance – it’s also simple for anyone viewing the commencement ceremony remotely to submit content to display on the screens, as well. This form of global engagement creates a commencement experience that connects graduates and their loved ones in a way that simply wasn’t possible prior to Enplug.

USC Credit Union: Bringing Social Media Engagement In-branch
Traditionally the USC Credit Union utilized a variety of traditional print-based marketing tactics, including brochures, flyers and posters. Legacy hardcopy collateral was expensive and time-consuming to produce, and the ever-changing nature of the credit union world meant that many of these hardcopy documents required frequent updating. Consequently, the credit union turned to Enplug to modernize its in-branch marketing efforts.
The USC Credit Union installed a single display in its lobby to promote much of the content it previously provided in hardcopy form. Credit union personnel use several of Enplug’s apps, including the Graphics and Video App, to author and post content to display. Additionally, the credit union uses social features to incorporate content from sources such as YouTube, Instagram and Yelp. The Enplug YouTube App is particularly useful in the credit union, as it enables silent video playback with subtitles, delivering a complete viewing experience even when the audio is muted.
“Enplug enables us to leverage our social media content beyond our customers’ phones and computers, and brings that engagement into the branch,” said Sydney Holt, Marketing, USC Credit Union. “This pulls people in further and connects them more deeply to our message in a way that wasn’t possible until now.”
Displaying digital content with Enplug gives the USC Credit Union a fun, creative and immediate way to connect with its patrons from the minute they step into the lobby. Hardcopy waste is greatly reduced, and the ability to easily update content on the fly ensures that only the most current information is displayed. The ability to integrate content from various social platforms further enriches the in-branch experience with timely content that’s both relevant and entertaining.

Herman Ostrow School of Dentistry: Personalizing Communication for Students and Patients
The Ostrow School of Dentistry needed a better way of facilitating communication among its faculty and students. It wanted to move away from the unsightly and ineffective practices of posting flyers to alert students to upcoming events, classes and activities. School administrators also saw an opportunity to improve the waiting room experience for arriving patients, giving them a more engaging alternative to flipping through outdated magazines and scrolling through their phones as they waited for their appointments.
USC installed a pair of screens in the dental school – one in the student lobby and another in the patient lobby. Both screens display social content from various USC Facebook and Instagram accounts, while the screen in the student lobby also features student-oriented announcements about special classes and other campus activities.
“People now expect striking visuals and dynamic, scrolling content,” said Kim Eeles, Director, Student Life & Events, Herman Ostrow School of Dentistry of USC. “Students and faculty simply send me information about events they’d like to promote and I load that into the Enplug dashboard. It’s easy to customize playback with complete control over when content is displayed.”
The dental school now has an easy way to broadcast personalized content to students, as well as patients. Enplug’s dynamic signage enables easy and elegant display of important information about campus events, building awareness and increasing participation in school fundraisers, club meetings and other activities.
For more information about Enplug and its full portfolio of digital signage software solutions, visit Follow Enplug on FacebookTwitter and LinkedIn to stay up to date on the company’s latest news.

About Enplug
Enplug’s cloud-based digital signage software empowers businesses to manage content across multiple displays from a single dashboard. With powerful enterprise features and an easy-to-use design, Enplug is the innovative solution to scale visual communications. Leading global companies in banking, education, retail, energy and more depend on Enplug for seamless marketing and internal communications experiences. For a demo of Enplug, visit

Two Popular Videotel Digital Signage Media Players Make Clients Take Extreme Notice Says Reseller, AV Specialists

Equipped with the capacity to engage audiences with triggered content and interactive solutions, the VP90 4K and the VP71XD has created a buzz for AV Specialists. The owner of the company says the Videotel Digital media players are like a one-stop-shop for creating exciting audio/visual experiences. Designed to relay content from a USB, SD card, FTP or LAN, cloud, or live streaming URL, information/entertainment has become a highway where the possibilities are endless. Much like the perpetual list of satisfied customers this reseller has become accustomed too.

Lisa Schneider, VP of Marketing and Sales for Videotel Digital, said, “As a reseller of our products, AV Specialist has created a strong list of happy clients! Their knowledge of our product line is extensive, and it’s a viable resource for our company. At the same time, our freedom to go above and beyond to support their clients with setup and free customer support is an additional benefit for all.”

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BrightSign Unveils Voice-activated Digital Signage Capabilities, Announces First CMS Integration of Innovative New Solution

Reflect is First to Integrate BrightVoiceTM into its CMS Platform

LOS GATOS, CA – (November 19, 2019) – BrightSign, LLC®, the global market leader in digital signage media players, today unveiled BrightVoice – the company’s voice-activated digital signage solution that enables a unique, hands-free interactive experience. BrightVoice allows audiences to interact verbally with digital signage using wake words followed by natural voice commands that trigger playback of on-screen content, music, lighting and other devices. And while this type of interaction mimics the workflow popularized by commercially available voice-enabled smart speakers and other devices, the BrightVoice solution is hosted locally on the BrightSign player and does not require an internet connection.
“Smart devices such as speakers, watches and phones have propelled voice interactivity into the mainstream, and therefore voice-activated digital signage is a natural extension of that workflow,” said BrightSign CEO Jeff Hastings. “What’s unique about the BrightVoice solution is that it enables manufacturers to demonstrate their own smart devices at retail and other pop-up locations without requiring an internet connection. This will be welcome news for any brand or retailer that’s ever grappled with the challenge of demonstrating cloud-enabled devices to customers via intermittent (or nonexistent) network connections.”
Reflect is the first content management system (CMS) partner to integrate BrightSign’s new voice-activated capabilities into its ReflectView software platform. The company recently built a BrightVoice-enabled solution for a major wireless communications service provider, deploying voice-activated digital signage in a number of key retail locations in the United States, with plans to roll-out to more than 1,000 stores in the months ahead.
“Voice control introduces an entirely new dimension to digital signage and is a key differentiator that distinguishes our platform as one of the most powerful and versatile CMS solutions available,” said Bart Massey, Chief Technology Officer at Reflect. “Now that we’ve integrated BrightVoice into ReflectView, incorporating voice control into new and existing networks of BrightSign players is straight-forward, making for an affordable solution that can be implemented quickly and customized to the needs of individual experiences.”
Existing signage networks using BrightSign XD1034 or XT1144 media players can implement voice activation capabilities by purchasing the BrightVoice Command Model Service and a USB-connected microphone for each endpoint. Network administrators, working with BrightSign, then create a custom set of voice commands that trigger specific content responses when used in conjunction with the included standard wake word.
Customers desiring further customization have the option of purchasing additional levels of BrightVoice Command Model Service, which enable them to trigger unique content, control other devices, and create customized wake words to deliver an interactive experience fully tailored to the customer’s needs.
Reflect customers interested in adding voice activation capabilities to their ReflectView CMS package are encouraged to contact client services at For more information about BrightSign’s complete portfolio of digital signage hardware and software solutions, visit

About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit Follow BrightSign at and

About Reflect
Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect is trusted by some of the most reputable brands in the world including Levi’s, Macy’s, and Charles Schwab. Collectively, Reflect powers more than 400,000 digital screens in more than 35,000 locations. Learn more at