Welcome New DSF Member, Pinnacle Communications

Pinnacle Communications Corporation is an end to end technology solutions provider to the Lodging and Hospitality Industry, with over 550,000 guestrooms and 6,000 hotels under service contract.

Pinnacle has been a trusted technology partner to the hospitality industry for over 27 years. As technology has evolved, Pinnacle has lead the way and diversified its product portfolio and bundled its technology solutions to launch Hotel 360.

As an end to end solution provider, Pinnacle offers hotels High Speed Internet Access, Digital Telecommunications Solutions, IPTV, Cloud Hosting Solutions, Digital Signage and Kiosks. Pinnacle will soon be launching its bundled Digital Signage packages that will include Interactivity, wayfinding and beaconing technologies. All bundled solutions are supported by Pinnacles 24×7 Network Operations Center. For more information about our Digital Signage Solutions, please visit or call (240) 912-2557.


Defending Against Disruption: Why Business Leaders Must Be Digitally Literate | Omnivex Corp.

By Doug Bannister, CEO & CTO of Omnivex Corporation

“If you are a business leader, there is one term you should be obsessed with: exponential growth. Technology is screeching upward with rocket-like intensity, and unprepared organizations will be left behind.

Technology is a little bit like King Midas; everything it touches is transformed. However, it isn’t always possible to predict the next wave of innovation. Decision-makers who are technology savvy and digitally aware have a better chance of rising with the trend, rather than being swamped by it.

In fact, the most competent companies in the world should be the most worried about digital disruption according to bestselling author Clayton Christensen in his novel: The Innovators Dilemma: When New Technologies Cause Great Firms to Fail. Christensen argues that many of the qualities that make a successful organization, such as listening to customers and going after good profit margins, can ultimately end up increasing a businesses’ vulnerability to competitors operating with disruptive technology at lower margins. This means that leadership should not only be aware of the latest digital transformations, but also be prepared to embrace them before it may be obvious to do so.”

To read more, please visit the omnivex website, and search for “disruption” or click here.


Case Study: Mall of Qatar Digital Advertising Development by Esprit Digital

The Middle East’s largest shopping centre digital installation programme goes live to critical acclaim from both stakeholders, advertisers and customers.

New DSF member, Esprit Digital, was selected to provide a full digital solution to Elan Media in the Mall of Qatar. This project was completed in partnership with local integrator AVT Audio Visual Technology in Doha.

For a more in-depth look into this case study, click here.









Hospitality Industry Success is Technology-Enabled

DSF Member, Lyle Bunn of BUNN Co., has produced an article that summarizes the June 2017 Hospitality Industry Technology Exposition and Conference, in Toronto this June. We have included an excerpt below.

“The focus was on customer experience during the annual Hospitality Industry Technology Exposition and Conference (HITEC) in Toronto June 2017. Reservation systems, guest connectivity, visual media and analytics were at the top of the priority list toward increased guest satisfaction and business success. New technologies are seen as key to helping hotel and hospitality facilities attract and meet the growing demands of the empowered consumer.” – Lyle Bunn

You can download the 4-page event summary at

Member Press: CastNET Selected by Clearwater Casino to Provide Digital Signage Solution

Eden Prairie, MN, June 13, 2017 – Alpha Video announced today that Clearwater Casino Resort in Suquamish, Washington, has deployed the CasinoVIEW module to their existing CastNET digital signage management system.  CastNET is the leading digital signage solution for the gaming industry and provided signage and wayfinding solutions throughout Clearwater’s hotel and casino.

Alpha Video partnered with Clearwater Casino Resort to design and integrate an enterprise-level wayfinding system controlled from their current CastNET digital signage system.  CastNET’s TouchView product displays casino maps on touchscreens that zoom and scroll along with animated walking paths to highlight where the guest would like to go.

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Smart technology narrows gap in consumer data for retailers

With smart technology, retailers can collect information on consumer behaviors and adjust their strategy accordingly to increase revenue.

By Erica Codey-Rucker | Contributing writer, Retail Customer Experience

“Consumer data is crucial. Consumers, with the availability of smart technology in handheld personal devices, have unprecedented access to product and purchasing information, which makes the competition for their dollars increasingly difficult. It is essential that a business know more about its customer’s desires and spending habits.”

“The use of smart technology in retail environments can increase corporate knowledge of consumer behaviors and simplify the acquisition of important analytic information. Technologies such as informational kiosks and interactive mirror displays, like the MERo, a product offered by interactive digital signage company media mea, are some of the easiest ways to alert a retailer to gaps in consumer data. With these devices and tailored software, businesses can begin to close the gaps by engaging customers in ways that benefit the customers and the business.”

To read more of this whitepaper, please click here.

For High Impact Visuals, Think Hybrid

How Affordable, Dynamic Marketing Campaigns Blend Print And Digital Signage

BY MOHAMED GHALAYINImedia mea logo visit

Conventional wisdom says the rise of large, relatively low cost digital displays, and simple, scalable software to manage them, marks the beginning of the end for much of the mainstream printing business.

Well, maybe one day…far into the future.

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Member Press: DIGICHIEF and SCORESTREAM team up to deliver highschool sports content to the Digital Signage Industry


June 15, 2017

DIGICHIEF, a leading provider of licensed content for the digital signage industry and ScoreStream, the first and only crowd-sourcing platform for local sports, have teamed up to distribute high school sports content to digital-out-of-home networks.

During the various sports seasons at the high school level, Digichief will be able to provide signage clients with sports scores, images and highlights through an intuitive HTML5 widget, or data feeds for those networks looking to use their own creative. Sports include high school football, basketball, baseball, soccer, lacrosse are more.

All image and video content is manually curated for quality and as a safeguard review for the user-submitted media.

“With thousands of local games across North America, ScoreStream has built an impressive infrastructure to collect and deliver what digital signage covets most, hyper-local content. This solution has been long overdue.” – Gene Hamm, Partner at DIGICHIEF

“Digichief offers a comprehensive range of data and content feeds to the market. We are excited to bring hyper-local high school sports scores, videos and pictures to their offering and we are especially excited about the opportunity to showcase the teams, players and fans across the country as one of our first partners in the digital signage arena.” – Derrick Oien, CEO at ScoreStream


About Digichief, LLC. Digichief offers a line of fully-licensed content feeds for the digital signage industry, including data feeds, images and video. Digichief content is accessed by thousands of screens around the world, including verticals in healthcare, automotive, hospitality, financial and more.

About ScoreStream, Inc. ScoreStream is the first and only crowd-sourcing platform for live local sports. The ScoreStream mobile app engages fans through crowd-sourced scores, photos, video and chat from over 10,000 games per week from around the world. ScoreStream is an early-stage, venture-backed start-up based in Del Mar, CA. Follow ScoreStream at,, and @scorestream on Twitter.

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product service demands and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government
regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

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Member News: BrightSign Built-In Displays and More at InfoComm 2017

Two-way Beacon Communication, New Line of BrightSign Built-In Displays, More Kiosks and Manufacturer’s Training Courses

LOS GATOS, CA – (June 9, 2017)BrightSign, LLC®, the global market leader in digital signage media players, today unveiled its plans for InfoComm 2017 (June 14-16 at the Orange County Convention Center in Orlando, FL). In addition to offering in-booth manufacturer training courses for CTS RU’s, the company will showcase several collaborative efforts with leaders in the digital signage space, including: interactive, beacon-integrated digital signage to engage customers via their mobile devices; new displays that incorporate BrightSign’s integrated media players; and self-service kiosks that give businesses an innovative new way to engage with their customers.

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Member News: On The Go Offers E-Tail Shopping Experience For “Dads & Grads” Throughout The NYC Subway System

MTA NYC Transit logo

Along with being the largest Museum in the nation dedicated to mass transportation, the New York Transit Museum is also a source for hundreds of unique transportation-themed gifts perfect to celebrate Dads on Father’s Day and to congratulate Class of 2017 Grads. This month, the Museum is taking its e-commerce operation underground, using MTA New York City Transit’s On The Go (OTG) Travel Station kiosks to offer customers an interactive shopping experience.

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