MEMBER PRESS


Is Your Digital Signage GDPR Compliant?

 

Is Your Digital Signage GDPR Compliant?

By Jeff Hastings

CEO

General Data Protection Regulation (GDPR) recently took effect in Europe. And while GDPR pertains specifically to the EU, it has global implications. Many US-based businesses – BrightSign included – voluntarily complied with GDPR to reaffirm commitment to customer privacy and simplify cross-border compliance.

With privacy again at the forefront of the broader business narrative, it raises the question of whether personalization of the digital signage experience is in conflict with GDPR. There is a clear expectation from customers that the companies they deal with treat any personal information they hold with care and respect. This means keeping it secure and not sharing it with third parties without permission. It also means not presuming permission to use data for purposes beyond the reason for which it was originally collected.

Many of the most exciting developments in signage – beacon technology, interaction via the customer’s mobile phone, recognition of the gender and age of the viewer – involve some level of customer data collection. Done sensitively and wisely, this shouldn’t present a challenge to GDPR compliance or undermine customer trust. In fact, giving the customer full control over the information they receive from you will enhance your relationship with them and improve response to your messages.

The underlying principles of GDPR are threefold:

  1. Be clear on what data it is you are collecting and storing, and how you are protecting it
  2. Be ready to respond to those who ask to see the information you are holding about them
  3. Have a legitimate reason for retaining that information

Interaction with customers’ mobile phones, for example, is normally via an app. Clearly, it is essential the app offer customers a clear opportunity to opt in or out of communications. This also makes sense from a relationship perspective. The more control customers have of their relationship with you, the more attention they will pay when you attempt to engage them.

Image recognition technology associated with digital signage is also an emotive issue. Here it is essential to draw a distinction between analyzing the image and storing it. For example, some foot-traffic detectors use video to count the number of customers entering a store. Unless there is a clear and compelling reason to retain that information once the count has been made, the video needs to be carefully and systematically flushed once the count is complete so that no record of it is available.

Frequently, retailers rely on third-party suppliers to install and maintain foot-traffic counters, signage systems and other technologies. It is essential to make GDPR compliance a central part of the selection process. Seek clear statements on how they treat the information they collect. Ensure you understand their processes for protecting information they hold, deleting information completely once it is no longer required, and whether information is shared with other organizations.

GDPR is an opportunity rather than a threat for the signage industry. Clearly, retailers that already collect information from signage need to be sure they comply, in Europe at the very least. Those embarking on new installations should look positively at ensuring their installation complies worldwide. Not only will this build customer trust, but it will also put them in a great position when similar regulations get rolled out elsewhere in the world. GDPR is being enforced in Europe – but the thinking behind it is shared worldwide.

 


SignageOS Introduces Universal Video Wall Synchronization for SoC Devices and Digital Signage Players

 

June 25, 2018

CONTACT: Luke Gibbs
Content Creator
luke.gibbs@signageos.io

 Video wall synchronization on the signageOS platform allows content
management systems to further engage their desired target audience
on any smart digital signage display or player.

 

 SignageOS Corp., San Francisco, USA, June 19, 2018: SignageOS has developed the first digital signage video wall synchronization feature that is compatible with any major operating system or digital signage hardware on the market, without the requirement of other external equipment.

“Video wall synchronization has been one of the most challenging goals on our development roadmap so we are very excited to introduce this feature. After heavy testing across all of our devices we are confident that it is ready for public release. This feature will increase the ability of CMS companies to deliver affordable video wall deployments on various and widely used displays with no need for additional hardware.” – signageOS CEO, Stan Richter, on the development of the video wall API feature.

Leveraging the power of SoC displays the signageOS video wall characteristics include:

  • Functionality without requiring external players, daisy chain cables, authoring software, etc.
  • Allows for synchronization of content including but not limited to multiple videos, images, HTML5 content, device network data, etc.
  • Complete web-based functionality

CMS companies can freely begin to build unique video wall software implementations and installations using the signageOS video wall API. Video wall synchronization on the signageOS platform will provide companies with the freedom to differentiate between hardware in order to meet the needs of their company and customers while maintaining the same features across all devices.

For more information, please contact Luke Gibbs at luke.gibbs@signageos.io, or visit the signageOS website at www.signageos.io


MTA Arts & Design New Media Call for Artists – Deadline Extended

The award-winning Digital Arts program administered by MTA Arts & Design, a DSF member, has extended its call for artists to July 31st, 2018. The original closing date was scheduled to be June 29th. Through this call, MTA Arts & Design is seeking to establish a deep pool of fresh new media artists to be considered for upcoming installations and opportunities at Fulton Center in Lower Manhattan and other digital assets across the MTA network. Professional Artists working with digital media with prior experience on multiple channel installation, and capable of creating a dynamic environment with moving images, are encouraged to apply.

Artists looking to apply must submit up to 5 completed works in dynamic format and up to 10 still images at www.mtaarts.submittable.com along with a short application form, a bio, CV, and brief artist statement. All artists interested in being considered for projects must apply through the online platform by 11:59 pm EST on Tuesday, July 31, 2018.

Read the Full Press Release Below

Chris Doyle, artist, photographed for Boston College Magazine, Fall 2017 issue. Fulton Street Station video art and his studio in Brooklyn, NY

 

Chris Doyle, artist, photographed for Boston College Magazine, Fall 2017 issue. Fulton Street Station video art and his studio in Brooklyn, NY

Read the Full Press Release Below


 

MTA Arts & Design New Media Call for Artists – Deadline Extended

Contact: Paul J. Fleuranges
212-878-7026

MTA Arts & Design New Media Call for Artists
Deadline Extended through July 31, 2018

The award-winning Digital Arts program administered by MTA Arts & Design has extended its call for artists to July 31st, 2018. The original closing date was scheduled to be June 29th. Through this call, MTA Arts & Design is seeking to establish a deep pool of fresh new media artists to be considered for upcoming installations and opportunities at Fulton Center in Lower Manhattan and other digital assets across the MTA network. Professional Artists working with digital media with prior experience on multiple channel installation, and capable of creating a dynamic environment with moving images, are encouraged to apply.

“Digital arts is such a dynamic field, with endless potential to delight and excite passersby, said MTA Arts and Design Director Sandra Bloodworth. “We want to build on the success we’ve had so far and continue to engage our riders with dynamic works that inspire a thought that makes them pause or smile along their journey,” added Bloodworth.

At DSE 2018, MTA Arts & Design won its third APEX Award, a Bronze in the Transportation Category for “The Fluid.” Created by Brooklyn-based interdisciplinary artist Chris Doyle, “The Fluid” focuses on the rhythmic aspects of water at every scale, from phase change to the global water cycle, and the fragility of that cycle. Presented as a constant flow, the piece drifts between forms of representation and abstraction to mirror the tidal motion of daily commuters passing through Fulton Center, the busy subway hub served by the 2 3 4 5 A C and J lines.
The Westfield Fulton Center network synchronizes 44 LCD video walls, totaling more than 1,200 square feet and nine locations of LED, totaling more than 2,100 square feet. The complex media network plays in one and two-minute loops, offering news feeds, sports, weather, advertising, transit information and digital art. The program runs for two minutes at the top of every hour throughout the Fulton Center complex and the Dey Street pedestrian tunnel that connects multiple New York City Transit lines to the World Trade Center PATH station. The MTA Arts & Design Digital Art program is presented with technical support from Westfield Properties and ANC Sports.

“The network at Fulton Center requires a good deal of back end synchronization for the art content to display as designed,” said Yaling Chen, Deputy Director and leader of the Digital Art team at MTA Arts & Design. “For that reason alone, we strongly recommend that artists looking to apply visit the installation in situ, or on our website prior to applying if at all possible,” added Chen.
A selection panel comprised of arts and design professionals will review submitted materials and select finalists to develop art proposals for digital art programming throughout 2019. Finalists will be given a detailed overview of the technical specifications to create a site-specific proposal, for which they will receive an honorarium. Following the panel’s review of proposals, up to three finalists will be selected per project in each calendar year. Project budgets and honoraria will be determined depending on the nature of the project, and may include coding, pre- and post-production. As part of this honorarium, the selected artist will be required to oversee the production and installation of the artwork, with project management by MTA Arts & Design.
Eligibility is based upon artistic merit as evidenced in previous work, exhibition history, awards, honors, and demonstrated proficiency and technical knowledge of digital and new media. Artists working primarily in other mediums are welcome to apply, provided they submit a detailed explanation of technical expertise and/or collaboration with technical partners within the application.
The display duration for potential installations is expected to be a minimum of three months. Commissioned projects may be assigned to additional digital assets throughout the MTA network. Technical specifications for digital assets will be provided upon artist selection.

Artists looking to apply must submit up to 5 completed works in dynamic format and up to 10 still images at www.mtaarts.submittable.com along with a short application form, a bio, CV, and brief artist statement. All artists interested in being considered for projects must apply through the online platform by 11:59 pm EST on Tuesday, July 31, 2018.

About MTA Arts & Design

MTA Arts & Design, formerly known as MTA Arts for Transit & Urban Design, encourages the use of mass transit in the metropolitan New York area by providing visual and performing arts in the transit environment. In November 2014, Arts & Design launched the Digital Arts program that feature works of contemporary new media artists throughout MTA’s digital media network. The Percent for Art program is one of the largest and most diverse collections of site-specific public art in the world, with more than 300 commissions by world-famous, mid-career and emerging artists. Arts & Design produces photography installations as well as graphic arts and live musical performances in stations through its Music Under New York (MUSIC) program, and the Poetry in Motion program in collaboration with the Poetry Society of America. It serves the more than eight million people who ride MTA subways and commuter trains daily and strives to create meaningful connections between sites, neighborhoods, and people. For more information, please visit mta.info/art

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Digital Signage For Trade Shows Adds Wow Factor To Booth Design

For More Information Contact:

                                                            Wes Dixon

                                                                        913-492-4666 ext. 311
WesD@KeywestTechnology.com

                                                                        http://www.keywesttechnology.com

 

Trade show booth design has been undergoing a quiet revolution in the last few years by using digital displays. The industry has discovered that digital signage is flexible and powerful enough to exceed almost any requirement—from dynamic to interactive. Equipped with such insight, SeniorVu, a leading marketing platform for senior living communities, decided it was time to make a bigger splash at this year’s Argentum exposition in San Diego. 

LENEXA, Kan. (June 26, 2018) – According to SeniorVu’s CEO Tim Donnelly, when it comes to digital signage for trade shows and exhibitions, it’s essential to have a wow factor that helps get your message noticed amidst a busy show floor.  That’s why he decided to outfit his trade show booth with Keywest Technology’s Breeze-powered digital displays.

The “wow factor” Donnelly referred to, “…has to do with adding dynamic content to the booth design that attracts, informs, and entertains visitors,” said Jeff Davidson, SeniorVu’s director of client services.

For sure, SeniorVu knows something about the wow factor, that is, concerning when and where it matters most. Their marketing platform gives senior living communities control of their leads, brand, time, and money.

As a leading provider of marketing software for over 600 senior living communities nationwide, SeniorVu was well positioned to make a big splash at Argentum, which was held in San Diego in 2018.

SeniorVu’s management decided to go for maximum impact in the space available, choosing a 3-channel Breeze digital signage player for a quick and economical installation that mounts 3 digital displays together, which then performs as one continuous screen.

Additionally, they mounted a single channel Breeze player with dual outputs to control individual signs on the exhibit end caps. From there, SeniorVu’s managers controlled the media, playlist timing, and presentation style using Breeze’s online editor. This combination of optimized player hardware with hardened security features made it the perfect match for a public venue like an exhibit hall.

When asked about the overall show floor impact of Breeze Digital Signage, the system security, and the operational side that uses a cloud-based CMS, Donnelly was quick to say, “Keywest nailed it! Their solution is solid.”

According to Keywest’s director of product applications and support, John Macan, trade show displays don’t get too much press because they are temporary. However, he added, “unlike other parts of booths that often end up in the landfill, digital displays can be easily repurposed after the trade show to add sparkle to a corporate lobby, visitor gallery, or foyer.”

Interested parties and system integrators can contact Keywest Technology for a free demonstration. Keywest Technology sells and distributes Breeze Digital Signage through their network of professional AV and IT resellers.

 About Keywest Technology

Keywest Technology is an authentic developer of digital signage technology and a full-service provider offering solutions from single-screen playback to large video walls and multi-sign networks. Keywest builds business communication systems with a holistic approach that includes key software technologies, creative design, system design, and comprehensive network-managed services. Based in Lenexa, Kansas, the company is dedicated to making business communication as enjoyable as a day at the beach. For more information, visit www.KeywestTechnology.com.

    


Newly-Released Videotel Digital VP90 4K Network Digital Signage Player Makes an Impact Within the Commercial Real Estate Industry

 

SAN DIEGO (PRWEB) JUNE 19, 2018

Found essential for keeping commercial buildings and property management companies digitally on-trend, Videotel Digital has launched a new marketing must-have. Popular for updating directories and assuring that buyers in lobbies and waiting areas are aware of valuable information, the 4K VP90 has helped a Spokane, Washington development and management company do just that…… See more 

 


BrightSign Players Now Integrate Seamlessly with Mvix Digital Signage Software


LOS GATOS, CA – (June 5, 2018) – BrightSign, LLC®, the global market leader in digital signage media players, today announced that its media players are now fully supported by the Mvix cloud-based, content-rich digital signage software.

“Many of our customers’ signage networks are powered by BrightSign players, so it was an easy decision to develop a BrightSign-specific solution,” said Mike Kilian, Senior Director of Business Development at Mvix. “Now anyone running BrightSign players can take full advantage of the XhibitSignage ecosystem with a solution tailored specifically to their needs.”

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Four Winds Interactive Broadens Support for BrightSign’s Media Players


LOS GATOS, CA – (June 5, 2018) – BrightSign, LLC®, the global market leader in digital signage media players, today announced that Four Winds Interactive is expanding its support for BrightSign players.

“Our collaboration with BrightSign dates back several years, and in that time we’ve streamlined interoperability between our software and BrightSign’s hardware,” said Chris Keefe, VP Product at Four Winds Interactive. “Today’s announcement is the latest milestone in this long-standing collaboration, and we’re excited to make it easier than ever for our customers to use BrightSign hardware in their AV deployments.”

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Mimo Monitors to Demonstrate New BrightSign-enabled Mimo Vue at InfoComm 2018


LOS GATOS, CA – (June 5, 2018) – BrightSign, LLC®, the global market leader in digital signage media players, today jointly announced with Mimo Monitors a new line of BrightSign-enabled displays. The new Mimo Vue line will be showcased in Mimo Monitors’ booth N2446 and the BrightSign booth N2846 at InfoComm 2018 (June 6-8 at the Las Vegas Convention Center).

“Mimo Monitors and BrightSign are trusted leaders in their respective markets,” said Mike Campagna, CMO of Mimo Monitors. “By integrating BrightSign’s media player functionality into our hardware, we deliver an all-in-one digital signage solution that leverages the power of Mimo Vue technology with BrightSign’s industry-leading media player platform.”

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BrightSign Unveils Integration with Revel Digital’s Digital Signage & Media Distribution Platform


LOS GATOS, CA – (June 5, 2018) – BrightSign, LLC®, the global market leader in digital signage media players, today announced that its LS, XD and XT media players are now fully compatible with Revel Digital’s next-generation digital signage and media distribution platform.

“Our platform makes it easy to deploy and manage displays in virtually any setting,” said Jordan Johnson, Vertical Marketing Coordinator at Revel Digital. “Given how ubiquitous BrightSign’s players are in the market, it made perfect sense for us to seamlessly integrate BrightSign’s hardware into the Revel Digital workflow.”

Revel Digital’s web-based UI makes it easy to manage a near-limitless range of endpoints, including kiosks, digital menu boards, point-of-sale devices, video walls, beacons and more. The company’s tools deliver the best possible experience for both digital signage providers, as well as end-users.

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Wovenmedia and Telemundo Deportes Partner to Bring 2018 FIFA World CupTM Content to the Digital Signage Industry

Article originally posted on wovenmedia.com


Wovenmedia-Powered DOOH Networks to Deliver Spanish-Language Content Featuring
One of the World’s Most Watched Sporting Events

San Francisco, CA – May 24, 2018 – Wovenmedia®, an industry-leading provider of premium video content and SaaS solutions for digital signage and online video networks, has entered into an agreement with Spanish-language broadcaster Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia™, to make available content promoting the summer tournament, taking place June 14 – July 15.

“We are thrilled to have established a strong relationship with Telemundo Deportes, and excited to make this dynamic content available to our subscribers,” said Joellen Jacobs, Vice President of Programming and Production at Wovenmedia. “The content created and distributed to promote the 2018 FIFA World Cup will undoubtedly draw significant attention to Wovenmedia-powered Digital Signage screens and help to increase engagement across Digital-Out-Of-Home networks.”

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