MEMBER PRESS


BrightSign Players Power New Mercedes-Benz Pop-up Stores in Major U.S. Cities

 

This summer Mercedes Benz opened a pair of pop-up stores in high-end shopping malls in Miami and Chicago. These new stores – opened for a limited run of just two months – are designed to showcase some of Mercedes Benz’s newest models in a relaxed setting. Space constraints that limit the number of automobiles on display are offset by liberal use of technology to create an immersive, informative customer experience. BrightSign’s media players were used throughout the space, with design and technical consultation provided by Gorilla Production Group and Red Dot Digital Media.

“Limited square footage required that we think creatively about how to utilize the space as efficiently as possible – and that’s where digital signage offers a huge creative advantage,” said Paul George, President of Gorilla Production Group. “The video walls we installed function not just for the sake of information delivery, but as artistic focal points to draw-in customers and serve as striking backdrops to the cars on display.”

Space constraints that limit the number of automobiles on display are offset by liberal use of technology to create an immersive, informative customer experience. Sixty displays are carefully distributed in each of the Mercedes Benz stores, 16 of which create a traditional 4×4 video wall that displays videos, vehicle specifications and other anecdotal information about Mercedes Benz. The two other video walls are mounted on separate walls that join at a 90-degree angle where dozens of displays are tiled together in a mix of vertical and horizontal orientation, mounted at various depths to create a unique three-dimensional look. These video walls synchronize to create a single piece of art, displaying a mix of artistic photography and animated art, interlaced with Mercedes Benz branding. The remaining displays are wall-mounted horizontally in a casual seating area framed by leather couches.

BrightSign’s HD223 media players feed content to all 60 displays in each store, including 41 43-inch screens, 15 32-inch screens and four 65-inch screens. BrightSign’s BrightWall™ feature within BrightAuthor was essential to create and publish content that synchronizes perfectly across all three video walls.

“Creating three video walls in a relatively small space required that we space the individual displays just right, and that the content displayed perfectly on each screen to create the impact we desired,” said Darryl Kuder, President of Red Dot Digital Media. “BrightSign’s hardware and software works seamlessly and are essential to perfecting high-visibility projects like our latest collaboration with Mercedes Benz.”

 

 


Activate The Space Installation at Champs Sports, Times Square NY, powered by Signagelive

Introduction

Activate The Space (ATS) has recently completed the design and integration of the new Champs Sports location at 10 Times Square in New York City. ATS provided several LED walls including a massive two storey wall on the side of the escalators and the media playback engine for the large outdoor LED wall on the front of the building.

Champs Sports, a division of Foot Locker Inc, celebrated the opening of its New York flagship location in Times Square. Following the move from the brand’s former Times Square footprint, the new multi-level property at 10 Times Square is nearly four-times the size of the previous location boasting 8,160 square-feet of premium retail space….Read more 


Warren Bremner Signagelive Shares His Views on Retail Technology

 

This video shows an interview filmed at the Midwich Retail ‘Shop’ Hospitality event at the OXO2 by Midwich TV. Warren Bremner, Business & Channel Development Manager shares his views on retail technology.

The event was supported by key retail technologies from many leading brands, as well as a keynote industry speaker, discussing the top retail trends for 2018-19….Read more 


Signagelive to Showcase Room Booking and Interactive Solutions with Partners Quantum Sphere and WBT at Integrate 2018 in Sydney

Signagelive are very pleased to announce that we will be exhibiting at Integrate 2018 with our partners Quantum Sphere and WBT on 22-24 August at the International Convention Centre, Sydney.

Signagelive is partnering with Quantum Sphere on Stand D14

Signagelive will be demonstrating a range of solutions on LG webOS and IAdea Devices. This will include the ability to control and change content using the remote control supplied with LG webOS DIsplays and our Room Booking app running on the IAdea XDS-1078 10” Display, with LED lighting that changes from green to red, when a room is in use….Read more 


Samsung HQ certifies Signagelive Digital Signage solution for Tizen 2.4 and 3.0 Smart Signage Displays

Signagelive are very pleased to announce that our latest Samsung update has been officially certified by Samsung for Smart Signage Platform Tizen 2.4 and 3.0 series displays.

Certification of the Signagelive application on Tizen 2.4 and 3.0 by Samsung represents a joint effort by both companies where the Signagelive application has been thoroughly tested by Samsung HQ engineers. As part of the ongoing activities and part of the certification programme, Signagelive will continue to be tested on all new major firmware releases as well as the creation of Signagelive specific firmware – more details will follow once that is available….Read more 


Wasabi Switches to Digital Menu Boards Powered by Signagelive to Save Time and Costs for Operations

Japanese sushi and bento restaurant chain, Wasabi, has digitalised its menu boards across seven of its London locations. Pioneer Group were enlisted to install the displays across five of Wasabi’s concession stores in partnership with Marks & Spencer and two Wasabi stand alone stores. Wasabi required digital displays that would replace the lightbox printed menus utilising a bespoke solution for each individual space to complement its pod counters….Read more


FROM ADVERTISING TO THE WORKPLACE, DIGITAL CONTENT MAKES AN IMPACT

 

FROM ADVERTISING TO THE WORKPLACE, DIGITAL CONTENT MAKES AN IMPACT
Radiant Technology Hosts Regional Summit to Help Businesses CAPTIVATE Workers

CINCINNATI, Ohio (July 24, 2018) — Everywhere we look these days, we encounter digital signage.
From menu boards to retail stores, to airports and now in offices, businesses are using digital signage
to get their messages across. But what, or rather who, drives the information behind the scenes?
Digital Content Management entails a complex mix of design, data linking, video, hardware, software
and more. Radiant Technology, an Audio-Visual consulting and integration company, has been helping
businesses visualize their data for more than 17 years. Radiant is hosting a digital content management
summit called CAPTIVATE August 21-22 at its Cincinnati Experience Center (11923 Tramway Dr.,
Sharonville, OH 45241). The Summit is free, but registration is required and space is limited,
reserve your seat today.

“Companies are increasingly using digital communication to transform the way they do business,” said
Doug Freutel, VP of Innovation at Radiant Technology.“CAPTIVATE is all about helping people discover
the benefits of digital content for the workplace, learn about tools and resources and talk with industry
experts.”

Local IT, AV and Marketing leaders can avoid the cost of expensive tradeshows by staying local to learn.
Day one of the Summit includes sessions on video content distribution and management, digital
signage options and public display technology. Day two is specifically geared toward users and potential
users of a digital display platform called Omnivex Moxie. Sessions will focus on best practices,
interfacing with IoT and managing the signage ecosystem. Lunch is included both days and the first day
ends with a unique networking event at TopGolf in West Chester.

This is the second year Radiant has hosted a digital signage-focused educational event. Last year, it
was held at the company’s headquarters in Columbus. As popularity of digital content continues to
grow, Radiant is committed to providing resources and consultation to help businesses reap the most
return on their digital investments.

About Radiant Technology
Radiant Technology is a respected Audio-Visual consulting and integration firm committed to delivering
organizational impact by leading high-level communication and collaboration initiatives. Radiant uses a
comprehensive Customer Journey – a process proven time and again to deliver results. The Radiant
Customer Journey incorporates a process review, recommendations, project management, design,
installation, commissioning, end-user adoption training, service and remote monitoring.

Radiant’s award-winning Digital Signage and Content Management team accomplishes the same
mission by helping businesses reinforce messages through digital communication. Radiant’s team
becomes an extension of each customer’s team by offering direction and support when needed the
most. Established in 2001, the company has a history of partnering with clients such as Cardinal Health,
Inc., L Brands, Cincinnati Children’s, Honda of America Mfg. Inc. and some of the Midwest’s most
progressive companies, schools and hospital systems. To visit a Radiant Interactive Experience Center
near you in Columbus, Cincinnati, Cleveland or Louisville, call 800.348.4008 or visit
www.radianttech.net.


Is Your Digital Signage GDPR Compliant?

 

Is Your Digital Signage GDPR Compliant?

By Jeff Hastings

CEO

General Data Protection Regulation (GDPR) recently took effect in Europe. And while GDPR pertains specifically to the EU, it has global implications. Many US-based businesses – BrightSign included – voluntarily complied with GDPR to reaffirm commitment to customer privacy and simplify cross-border compliance.

With privacy again at the forefront of the broader business narrative, it raises the question of whether personalization of the digital signage experience is in conflict with GDPR. There is a clear expectation from customers that the companies they deal with treat any personal information they hold with care and respect. This means keeping it secure and not sharing it with third parties without permission. It also means not presuming permission to use data for purposes beyond the reason for which it was originally collected.

Many of the most exciting developments in signage – beacon technology, interaction via the customer’s mobile phone, recognition of the gender and age of the viewer – involve some level of customer data collection. Done sensitively and wisely, this shouldn’t present a challenge to GDPR compliance or undermine customer trust. In fact, giving the customer full control over the information they receive from you will enhance your relationship with them and improve response to your messages.

The underlying principles of GDPR are threefold:

  1. Be clear on what data it is you are collecting and storing, and how you are protecting it
  2. Be ready to respond to those who ask to see the information you are holding about them
  3. Have a legitimate reason for retaining that information

Interaction with customers’ mobile phones, for example, is normally via an app. Clearly, it is essential the app offer customers a clear opportunity to opt in or out of communications. This also makes sense from a relationship perspective. The more control customers have of their relationship with you, the more attention they will pay when you attempt to engage them.

Image recognition technology associated with digital signage is also an emotive issue. Here it is essential to draw a distinction between analyzing the image and storing it. For example, some foot-traffic detectors use video to count the number of customers entering a store. Unless there is a clear and compelling reason to retain that information once the count has been made, the video needs to be carefully and systematically flushed once the count is complete so that no record of it is available.

Frequently, retailers rely on third-party suppliers to install and maintain foot-traffic counters, signage systems and other technologies. It is essential to make GDPR compliance a central part of the selection process. Seek clear statements on how they treat the information they collect. Ensure you understand their processes for protecting information they hold, deleting information completely once it is no longer required, and whether information is shared with other organizations.

GDPR is an opportunity rather than a threat for the signage industry. Clearly, retailers that already collect information from signage need to be sure they comply, in Europe at the very least. Those embarking on new installations should look positively at ensuring their installation complies worldwide. Not only will this build customer trust, but it will also put them in a great position when similar regulations get rolled out elsewhere in the world. GDPR is being enforced in Europe – but the thinking behind it is shared worldwide.

 


SignageOS Introduces Universal Video Wall Synchronization for SoC Devices and Digital Signage Players

 

June 25, 2018

CONTACT: Luke Gibbs
Content Creator
luke.gibbs@signageos.io

 Video wall synchronization on the signageOS platform allows content
management systems to further engage their desired target audience
on any smart digital signage display or player.

 

 SignageOS Corp., San Francisco, USA, June 19, 2018: SignageOS has developed the first digital signage video wall synchronization feature that is compatible with any major operating system or digital signage hardware on the market, without the requirement of other external equipment.

“Video wall synchronization has been one of the most challenging goals on our development roadmap so we are very excited to introduce this feature. After heavy testing across all of our devices we are confident that it is ready for public release. This feature will increase the ability of CMS companies to deliver affordable video wall deployments on various and widely used displays with no need for additional hardware.” – signageOS CEO, Stan Richter, on the development of the video wall API feature.

Leveraging the power of SoC displays the signageOS video wall characteristics include:

  • Functionality without requiring external players, daisy chain cables, authoring software, etc.
  • Allows for synchronization of content including but not limited to multiple videos, images, HTML5 content, device network data, etc.
  • Complete web-based functionality

CMS companies can freely begin to build unique video wall software implementations and installations using the signageOS video wall API. Video wall synchronization on the signageOS platform will provide companies with the freedom to differentiate between hardware in order to meet the needs of their company and customers while maintaining the same features across all devices.

For more information, please contact Luke Gibbs at luke.gibbs@signageos.io, or visit the signageOS website at www.signageos.io


MTA Arts & Design New Media Call for Artists – Deadline Extended

The award-winning Digital Arts program administered by MTA Arts & Design, a DSF member, has extended its call for artists to July 31st, 2018. The original closing date was scheduled to be June 29th. Through this call, MTA Arts & Design is seeking to establish a deep pool of fresh new media artists to be considered for upcoming installations and opportunities at Fulton Center in Lower Manhattan and other digital assets across the MTA network. Professional Artists working with digital media with prior experience on multiple channel installation, and capable of creating a dynamic environment with moving images, are encouraged to apply.

Artists looking to apply must submit up to 5 completed works in dynamic format and up to 10 still images at www.mtaarts.submittable.com along with a short application form, a bio, CV, and brief artist statement. All artists interested in being considered for projects must apply through the online platform by 11:59 pm EST on Tuesday, July 31, 2018.

Read the Full Press Release Below

Chris Doyle, artist, photographed for Boston College Magazine, Fall 2017 issue. Fulton Street Station video art and his studio in Brooklyn, NY

 

Chris Doyle, artist, photographed for Boston College Magazine, Fall 2017 issue. Fulton Street Station video art and his studio in Brooklyn, NY

Read the Full Press Release Below


 

MTA Arts & Design New Media Call for Artists – Deadline Extended

Contact: Paul J. Fleuranges
212-878-7026

MTA Arts & Design New Media Call for Artists
Deadline Extended through July 31, 2018

The award-winning Digital Arts program administered by MTA Arts & Design has extended its call for artists to July 31st, 2018. The original closing date was scheduled to be June 29th. Through this call, MTA Arts & Design is seeking to establish a deep pool of fresh new media artists to be considered for upcoming installations and opportunities at Fulton Center in Lower Manhattan and other digital assets across the MTA network. Professional Artists working with digital media with prior experience on multiple channel installation, and capable of creating a dynamic environment with moving images, are encouraged to apply.

“Digital arts is such a dynamic field, with endless potential to delight and excite passersby, said MTA Arts and Design Director Sandra Bloodworth. “We want to build on the success we’ve had so far and continue to engage our riders with dynamic works that inspire a thought that makes them pause or smile along their journey,” added Bloodworth.

At DSE 2018, MTA Arts & Design won its third APEX Award, a Bronze in the Transportation Category for “The Fluid.” Created by Brooklyn-based interdisciplinary artist Chris Doyle, “The Fluid” focuses on the rhythmic aspects of water at every scale, from phase change to the global water cycle, and the fragility of that cycle. Presented as a constant flow, the piece drifts between forms of representation and abstraction to mirror the tidal motion of daily commuters passing through Fulton Center, the busy subway hub served by the 2 3 4 5 A C and J lines.
The Westfield Fulton Center network synchronizes 44 LCD video walls, totaling more than 1,200 square feet and nine locations of LED, totaling more than 2,100 square feet. The complex media network plays in one and two-minute loops, offering news feeds, sports, weather, advertising, transit information and digital art. The program runs for two minutes at the top of every hour throughout the Fulton Center complex and the Dey Street pedestrian tunnel that connects multiple New York City Transit lines to the World Trade Center PATH station. The MTA Arts & Design Digital Art program is presented with technical support from Westfield Properties and ANC Sports.

“The network at Fulton Center requires a good deal of back end synchronization for the art content to display as designed,” said Yaling Chen, Deputy Director and leader of the Digital Art team at MTA Arts & Design. “For that reason alone, we strongly recommend that artists looking to apply visit the installation in situ, or on our website prior to applying if at all possible,” added Chen.
A selection panel comprised of arts and design professionals will review submitted materials and select finalists to develop art proposals for digital art programming throughout 2019. Finalists will be given a detailed overview of the technical specifications to create a site-specific proposal, for which they will receive an honorarium. Following the panel’s review of proposals, up to three finalists will be selected per project in each calendar year. Project budgets and honoraria will be determined depending on the nature of the project, and may include coding, pre- and post-production. As part of this honorarium, the selected artist will be required to oversee the production and installation of the artwork, with project management by MTA Arts & Design.
Eligibility is based upon artistic merit as evidenced in previous work, exhibition history, awards, honors, and demonstrated proficiency and technical knowledge of digital and new media. Artists working primarily in other mediums are welcome to apply, provided they submit a detailed explanation of technical expertise and/or collaboration with technical partners within the application.
The display duration for potential installations is expected to be a minimum of three months. Commissioned projects may be assigned to additional digital assets throughout the MTA network. Technical specifications for digital assets will be provided upon artist selection.

Artists looking to apply must submit up to 5 completed works in dynamic format and up to 10 still images at www.mtaarts.submittable.com along with a short application form, a bio, CV, and brief artist statement. All artists interested in being considered for projects must apply through the online platform by 11:59 pm EST on Tuesday, July 31, 2018.

About MTA Arts & Design

MTA Arts & Design, formerly known as MTA Arts for Transit & Urban Design, encourages the use of mass transit in the metropolitan New York area by providing visual and performing arts in the transit environment. In November 2014, Arts & Design launched the Digital Arts program that feature works of contemporary new media artists throughout MTA’s digital media network. The Percent for Art program is one of the largest and most diverse collections of site-specific public art in the world, with more than 300 commissions by world-famous, mid-career and emerging artists. Arts & Design produces photography installations as well as graphic arts and live musical performances in stations through its Music Under New York (MUSIC) program, and the Poetry in Motion program in collaboration with the Poetry Society of America. It serves the more than eight million people who ride MTA subways and commuter trains daily and strives to create meaningful connections between sites, neighborhoods, and people. For more information, please visit mta.info/art

###