Retailers need to be ahead of the game as they are currently facing many challenges from online and discount retailers. DSF Member, Signagelive, has created a video showing how retail digital signage has a major role to play to increase commercial results.
Digital signage can help to provide an effective digital retail strategy. Retailers are investing in omnichannel initiatives to increase sales, improve their market share and improve customer loyalty…. Learn More
An Article by Jeff Hastings, CEO of BrightSign
This May we’ll attend the 2019 Restaurant Show in Chicago. We’ve attended the show for many years, during which time we’ve seen the restaurant industry embrace digital signage more enthusiastically each year.
If you look at the evolution of restaurant-based digital signage, it started out very utilitarian – primarily menu boards in quick-serve restaurants and other high-traffic establishments. The ability for restauranteurs to rotate menu items more easily and change prices on the fly was a huge leap forward compared to static, legacy signage.
As software platforms became more powerful and user-friendly, rich content became more commonplace. Menu boards were no longer just informative, they were eye-catching as well. They grew in number, to the point where video walls became commonplace. The ability to synchronize content across an array of screens opened up new possibilities for restauranteurs to present visually striking content and for stadium concessionaires to brand their stands in different ways depending on the current live event.
Despite this proliferation of digital signage, in most cases the screens remained behind the counter. But that’s changing, and changing fast.
The digital transformation taking hold in today’s restaurants is the integration of customer-facing interactive displays. Some of these are found in QSR drive-throughs, and a growing number take the shape of interactive kiosks found inside restaurants themselves.
Indeed, there was a great deal of buzz around interactive kiosks at the 2018 Restaurant Show, and I expect that trend to grow at this year’s show. The emergence of self-serve restaurant kiosks doesn’t come without its share of controversy, particularly around the question of whether kiosks will put jobs at risk. But I’m of the opinion that kiosks represent a net gain for the restaurant industry in that they give customers the choice of interacting with a kiosk or a traditional cashier. In my opinion, even the most tech-forward restaurants will embrace this self-service/full-service hybrid model for the foreseeable future. Early adopters are already on board with the idea of ordering from self-service kiosks, with mass-market acceptance just around the corner.
Ben Putland, COO Grand Visual & MD QDOT
Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimise creative on-the-go, reacting to news, events, and other relevant real-time data signals. It’s no surprise then that digital heavy weights such as Google, Apple and Amazon are some of DOOH’s biggest spenders.
But, if DOOH is going to continue to grow and establish itself as a significant voice in the digital conversation we need to be programmatic ready with automated, independent, transparent reporting. To truly open up the medium to advertisers across the spectrum – independently verified playout is essential. We need to enable DOOH to be traded alongside other digital platforms, in metrics that advertisers can understand and trust.
The Missing Part of the Equation
One of the most significant developments digital has brought to OOH advertising is the ability to leverage geo-location data for attribution, targeting and measurement. Now, advertisers can build a sophisticated picture of OOH audience movement.
But, when it comes to understanding and proving ROI we need to provide advertisers with real time metrics, to close the loop of their marketing activity and optimize spend. Without reliable, independently verified Proof of Play data, what use are all these impressions? If there is no proof that the creative played, then there is nothing to validate it was seen by the audience.
The Current State of Proof of Play
The current situation for DOOH proof of play reporting and verification of campaign playout is variable. On the one hand we have completely manual, and quite time-consuming reporting methods, and at the other end of the spectrum we have fully automated and transparent reporting, with all the levels in between.
Self-verification therefore remains a big part of the current DOOH ecosystem. Although this will change over time as new technology emerges and the number of reporting levels increase, to really push the needle forward and build value and trust with advertisers, the industry needs to be able to state that advertising is independently verified
The Path to Independent Verification: DOOH Primer
Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support the growth of the DOOH market globally. This will require significant effort in the beginning. Businesses will have to change their mind set, their processes and find alignment with each other. There is no organization or individual that can solve these problems alone.
We need to collaborate to implement new global reporting standards and build trust and transparency across the DOOH sector. This process has already begun with thought leaders and early adopters picking up the challenge. The DOOH Primer, is a comprehensive set of best practices compiled by five leading industry trade groups. The framework defines consistent proof of play (PoP) standards that can be used globally to support all the stakeholders involved in the DOOH market place.
This is just the beginning of a long journey. In the short term, new operational complexities are bound to be introduced as technical capabilities and methodologies are developed. But in the long term it will pay dividends. Just like in the online world, setting universal standards for DOOH will help to deliver significant global revenue growth.
As more DOOH operators adopt a single independent source of measurement, the easier it is to buy and analyse campaigns across multiple publishers using a common language. At this point media-buying organisations can start to treat DOOH as an extension of a holistic, strategic omnichannel marketing plan – the holy grail.
New Approach Helps Large Organizations Overcome Bandwidth Limitations of Terrestrial Networks
LOS GATOS, CA – (May 6, 2019) – BrightSign, LLC® today joined forces with Convergent Media Systems Corporation and KenCast to debut a new platform for large organizations to distribute and manage media files with their existing satellite networks.
Although terrestrial networks are used for a broad range of digital signage applications, bandwidth constraints and other inherent limitations have limited their appeal for many organizations. Meanwhile, larger organizations from national retail chains to government institutions that multicast to thousands of locations via satellite networks have had limited ability to customize and confirm complete delivery of their video, audio and image files to all end-points.
“This new solution gives AV integrators an entirely new way to look at satellite networks,” said Jeff Hastings, CEO of BrightSign. “Our partners Convergent and KenCast developed an innovative way to use satellite technology not to simply broadcast content, but to intelligently deliver and manage robust video content across any satellite network, no matter how complex or geographically distributed.”
Convergent has developed an innovative solution to take full advantage of satellite network infrastructure using BrightSign and KenCast technologies. Convergent integrated KenCast’s client software with BrightSign’s media players and KenCast’s head-end software with BrightSign Network Enterprise Edition (BSNEE), to create a cost-effective means of distributing large files to networked players via satellite.
Convergent’s INSPIREEnterpriseSM content automation service is a complete Digital-Signage-as-a-Service package that includes the media player and software, content and support for a flat monthly fee. INSPIREEnterpriseSM makes it easy for organizations to broadcast a wide range of employee-facing content including live townhall meetings and Video-on-Demand, which enables users to access stored media files using a touchscreen display or IR remote control. Convergent also provides custom-branded motion graphic templates that can be dynamically populated from a web form or customer database/application. This ensures the content is always fresh and engaging, yet only requires minimal effort to produce.
“Now, satellite service providers and their customers can increase the return on their investment in satellite infrastructure by using these networks to support digital signage,” said Greg Davis, SVP Sales & Marketing at Convergent. “Our INSPIREEnterprise digital signage service enables businesses and government organizations to communicate with their employees more effectively, and thereby increase employee productivity, compliance, safety, morale and retention.”
KenCast pioneered the use of satellite networks for reliable and secure file and stream distribution in the early 90’s. Its Fazzt digital delivery system is a sophisticated and widely used tool that securely and efficiently manages content delivery via satellite and terrestrial networks. Although terrestrial networks are an excellent option for corporate communications videos – driving costs down as the number of players increases – this approach is not ubiquitous. As part of this joint solution, KenCast client software is loaded onto BrightSign players that are connected to each end-point. The KenCast server software tags and then multicasts every data packet to each of the designated end-points, ensuring precise content distribution.
“KenCast is pleased to join Convergent and BrightSign to offer this hybrid platform that unites the innovative AV distribution tools of each of our companies, which have been developed from years of experience building highly efficient satellite networking solutions,” said Dr. William Steele, CEO of KenCast.
Visit www.brightsign.biz for more information about the company’s complete portfolio of digital signage hardware and software solutions.
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.
Convergent Media Systems Corporation, a Ballantyne Strong Inc. (NYSE American: BTN) company, is changing expectations about how to create and manage location-based digital experiences. With 35 years of innovation, we challenge clients to think differently about how they engage with their customers and employees and the technology they use to do it. Clients rely on us to eliminate complexity by integrating and managing best-of-breed technologies into single-source solutions. And our award-winning creative captivates, engages and motivates buyers. Today our digital experiences reach thousands of locations around the world and are seen by millions of people each day.
Based in Norwalk, CT, KenCast is trusted by the Hollywood movie studios, military and government agencies, major news networks, retail businesses and financial institutions to provide fast, secure and ultra-reliable delivery of their most important multimedia content via terrestrial, satellite and mobile networks. With an extensive patent portfolio, the company has been innovating since its founding in 1994 and continues to stay ahead of the pack in the content-delivery market. Today, the company powers more than 2,000 networks on every continent around the globe, enabling end-to-end control for users sending and streaming content to any number of sites. Visit www.kencast.com for more information.
Signagelive has announced a new strategic partner ArtPlayer enabling our customers to select from thousands of modern and classical artworks for playback on their Signagelive powered players and SoC Displays. Fully integrated with Signagelive, ArtPlayer users can create and publish art directly into Signagelive, without the need to update manually. All subsequent changes to content in ArtPlayer are automatically updated on Signagelive players showing the ArtPlayer content.
ArtPlayer is available in the Signagelive Marketplace and can be easily added to your Signagelive platform, just click here to find out more.
ArtPlayer is a TV streaming and digital signage art service that gives you the tools to create and display thousands of high-resolution masterpieces
Research has shown that people work approximately 15% faster in an office with art. It can also reduce restlessness and perceived wait time in a waiting room by creating a stimulating atmosphere.
ArtPlayer is part of Cumedin ApS, a culture and media company focused on the distribution of TV and digital signage art to airports, hotels, restaurants, libraries, hospitals etc. Our vision is to become the leading global provider of TV streaming and digital signage art that can be adjusted according to purpose, style and mood for displaying in public spaces and the future digital home.
For more information, visit artplayer.com or follow ArtPlayer on facebook.com/artplayercom
Signagelive’s digital signage platform is used globally by over 2000 organisations to manage their networks.
Supplying digital signage software and services to multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific.
Its innovative technology media playback software is written in HTML5, is cloud-based and is compatible with an unrivalled number of display screens, mobile devices and video wall display systems.
We are excited to partnering with global digital signage leader Signagelive to expand the reach of our ArtPlayer service to Signagelive customers worldwide. ArtPlayer can easily be implemented into Signagelive’s digital signage platform simply by adding a link to the playlist. ArtPlayer’s thousands of beautiful and crisp artworks can create great value for Signagelive customers by being used for decoration, enhancing work environment, increasing creativity and productivity, reducing stress and perceived wait time etc. In fact, research has in recent years had increasing recognition of the power of art for boosting the well-being, happiness and engagement of people.
Morten Kryger, Managing Director, ArtPlayer
Through our Signagelive Marketplace, we aim to bring the widest choice of content and apps to our customers and partners. The inclusion of ArtPlayer to the Marketplace enables an extensive library of modern and contemporary artworks to be scheduled and published to any Signagelive supported player or display. Displaying art in the workplace and public spaces has been shown to boost productivity, lower stress and increase wellbeing; all of which are compelling reasons to add ArtPlayer to your digital signage content strategy.
Jason Cremins, Founder & CEO, Signagelive
Signagelive and NEC Display Solutions partner to deliver real-time digital signage content and analytics with NEC Analytics Learning Platform (ALP)
Signagelive’s deep integration with NEC ALP enables real-time digital signage content playback decisions and analytics, providing network owners with business intelligence.
The NEC Analytics Learning Platform (ALP) Pro optimises message
delivery with automated content creation and recommendations for
targeted customers using AI-based analytics, enabling retailers to
customise their content based on age, gender, events, and weather.
For retailers, NEC ALP and Signagelive deliver analytics and content personalisation that is normally reserved for e-commerce and mobile applications. The resulting real-time and contextual digital signage solution enables retailers to combat the face head-on the commercial challenges resulting from online retailers.
Signagelive has developed a deep integration with NEC ALP resulting in the following features:
Integration of media to be soft triggered – assign and match media to each ‘soft trigger’ in NEC ALP and publish to Signagelive Players ready to be triggered.
Verification of Media Delivery to Player – Media published from NEC ALP to Signagelive is verified as received by each Signagelive Player and reported back to NEC ALP.
Real-time reaction engine – Signagelive has
developed a real-time reaction engine that listens to ‘soft trigger’
requests from NEC ALP before determining what media asset should play
next. Decisions can be received by each player up to the last 2 seconds
of a currently playing media asset deliver real-time reaction to NEC ALP
Real-time Proof of Play – As each NEC ALP media
asset is played a verbose log of the date and time of playback along
with the media ID is sent to the NEC ALP platform for real-time proof of
play reporting and analysis.
NEC ALP will deliver real-time triggers, and customers will continue
to use the comprehensive media and management features of Signagelive
including publishing of default and scheduled content, along with
proactive monitoring of Signagelive players.
Signagelive has developed support for NEC ALP utilizing BrightSign
Players due to their robust, high performance and developer friendly
operating system framework. Support for Signagelive’s Windows 10 IOT and
Mac OSX players will follow.
Signagelive will be showcasing our NEC ALP integration in the NEC
Booth #2300 at Digital Signage Expo (DSE) on 27th and 28th March 2019.
In addition, you can meet the Signagelive team on our own booth #2418 to
discuss our NEC ALP integration.
Jason Cremins – Founder and CEO of Signagelive
NEC ALP Platform adds a layer of intelligence to Signagelive networks enabling dynamic insight based digital media playback on Signagelive managed players and displays. The ability to use real-time analytics and insights to determine what to play; where, to whom and when, enables our customers to optimise the impact of their messaging for audience and maximise the return on investment in their digital signage network.
Rich Ventura – Vice President of Strategic Management of NEC Display Solutions of America
NEC Display is excited about the integration with Signagelive into the ALP Platform. Building on our commitment of delivering a complete integrated business intelligence platform we see this partnership as a natural extension of ALP and ALP Pro. Signagelive’s commitment to delivering global solutions aligns with the core focus of NEC.
About NEC Display Solutions
NEC Display Solutions of America, Inc., a leading designer and provider of innovative displays, offers the widest range of products on the market, such as commercial- and professional-grade large-screen LCD displays, desktop LCD monitors, direct view LED displays, a diverse line of multimedia and digital cinema projectors, integrated display solutions, and analytic business intelligence solutions. The NEC Analytic Learning Platform (ALP) optimizes message delivery with automated content creation and recommendations using AI-based analytics, enabling retailers to customize content based on non-identifying demographic data. Benefitting from the technologies of NEC Corporation and its own Research and Development, NEC produces leading-edge visual technology and customer-focused solutions for a wide variety of markets, including education, retail, transportation, broadcast, enterprise, healthcare, houses of worship, and many more. NEC is orchestrating a brighter world with the quality and reliability of its products and outstanding customer service.
For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at www.necdisplay.com.
Signagelive’s digital signage platform is used globally by over 2000 organisations to manage their networks. Supplying digital signage software and services to multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific. Its innovative technology media playback software is written in HTML5, is cloud-based and is compatible with an unrivalled number of display screens, mobile devices and video wall display systems.
Jason Cremins, Founder and CEO
The Request for Proposal (RFP) for Out-Of-Home Advertising Programs for The Port Authority of New York and New Jersey’s airports, bridges, tunnels and transit facilities now includes two addendum since the original RFP was issued in late March. These may be seen at
http://www.panynj.gov/business-opportunities/bid-proposal-advertisements.html?tabnum=5 . Bids are due by June 27, 2019.
April 19, 2019 Euless, TX
Federal Heath, with a 118-year history of sign industry excellence, will implement a carefully planned transition in leadership this year as longtime President and CEO Kevin Stotmeister announced plans to retire at the end of 2019.
Earlier this year, Stotmeister announced his end of the year retirement plans. He will retain his Chief Executive Officer responsibilities for the remainder of 2019. Stotmeister promoted current Executive VP & Chief Operating Officer, Sid Rasnick, to succeed him as President. Rasnick assumed his new duties in mid-January 2019.
Stotmeister will have more than 39 years with the company and more than 26 years as its President upon his retirement. Rasnick is a 31-year employee who has worked and succeeded in numerous leadership positions with ever-increasing responsibilities over those years. Stotmeister said: “Sid is uniquely qualified and eager to guide Federal Heath from the top spot during the years ahead.
“This is a very exciting time for our company – a time of many new profitable growth and continuous improvement opportunities,” said Stotmeister. “I look forward to this final year of my direct involvement with all of the Federal Heath team and ask that all join me in helping Sid move on to ever-greater success for Federal Heath.”
Rasnick said, “This is a tremendous moment in history for the sign industry and Federal Heath, which makes this a very exciting time to step into a new role as President. I’m grateful for the chance to make a difference, and to be surrounded by such a dynamic, experienced management team and the best employees in the business. For years we have helped companies connect and engage with their customers. We look forward to continuing that mission for many years to come.”
About Federal Heath
Federal Heath, a leader in the visual communications industry, offers innovative, comprehensive and consistent solutions using Lean manufacturing and skilled account management teams to exceed customer requirements and satisfaction. From nationwide conversions and custom signs to maintenance programs, construction re-imaging, high-impact digital printing and on-premise engagement, Federal Heath is currently one of the few signage providers providing its global customers complete turnkey solutions. Federal Heath has more than twenty offices nationwide, including five state-of-the-art manufacturing facilities. For more information about Federal Heath, please visit us at www.federalheath.com
|1. What does your company do?|
WTIwireless (Worldwide Telecommunications, Inc. Est. in 1997) offers M2M and IoT wireless data service for Digital Signs, Kiosks, Wireless Failover and many other applications. Our plug & play 4G LTE Wireless Routers deliver dependability through all major US carriers.
|2. What’s next for your company/the industry?|| |
At WTIwireless we constantly adapt with our clients’ changing business needs and pride ourselves in developing the best solutions. With that in mind our developers are having fun to create new products and features are clients are asking for.
|3. Why did you join the DSF?|| |
WTIwireless joined DSF in order to educate DSF members about the benefits of using a wireless internet connection to increase controls over their digital displays.
|4. How may fellow DSF members reach you? Please use your primary public contact.||Please reach out to us by emailing Sales@WTIwireless.com or calling 800-475-1001.|
Environmental conditions have always been important considerations when deploying digital signage. Any component that draws power generates heat, and unless those components are intentionally cooled via increased ventilation or some other means, temperatures climb to the point of jeopardizing operational integrity. Media players are particularly exposed to increased temperatures because their compact size often leads to them being installed in cramped, poorly ventilated spaces. For this reason, media players are designed to operate in high-temperature settings, often in the presence of increased humidity. This is why we designed our players to operate reliably at temperatures up to 70 degrees Celsius.
Generally speaking, heat and humidity are known risk factors, and most professional-grade AV hardware sold today is designed to perform well even when exposed to hot, humid conditions. On the other end of the environmental spectrum, however, is the cold. As a general rule, the AV industry as a whole concerns itself more with high-temperature performance than withstanding the cold. And this is a problem. It’s problematic because a growing number of digital signage installations are outside, protected from the ice and snow but not the cold.
Think of all the places you encounter outdoor signage these days – bus shelters, drive-through windows and freestanding smart city kiosks, just to name a few. There are even a number of DOOH platforms pushing content to car-mounted displays. All of these use cases have varying degrees of environmental protection, but it’s likely that most of the hardware in these scenarios is exposed to cold temperatures, especially during the winter months. This is why we believe there’s a growing demand for hardware that withstands not only the heat, but also the cold. With these expanded use cases, we recently certified our players for use in temperatures as low as -20 degrees C.
Environmental factors become increasingly relevant as outdoor digital signage installations become more commonplace. Safeguarding against the elements with hardware that can withstand both the heat and the cold is essential to ensure reliable performance in any temperature extreme.