MEMBER PRESS


Chelsea Market Digital Network Gets Refresh

(January 29, 2020, Montclair, New Jersey) Pearl Media, an award-winning Out-Of-Home Advertising and Marketing Agency, recently extended its engagement to be the exclusive media partner for Chelsea Market.  Chelsea Market is an enclosed modern food hall, office building and television production facility located in Manhattan’s popular Meatpacking District.  Pearl Media has been the exclusive media partner since 2014.
As part of the extension agreement, all of the individual digital screens in the Chelsea Market Network (CMN) have been upgraded, providing a brilliant, dynamic canvas for the creative campaigns from top national and international brands who display on the network.  The Chelsea Market Network (CMN) is made up of seven 55” portrait LCD screens, two LCD video arrays and one 55” landscape screen.
“In looking at the digital plant we had at Chelsea Market, we realized the original displays were aging and wanted to upgrade to not only newer screens but screens we could have more remote access to,” said Daniel Odham, Senior Vice President, Production at Pearl Media. “We chose to replace all of our individual LCD assets with Samsung QM55R screens, because the MagicINFO and Tizen software have the ability to report back data about the hardware including the operating temperature, input, source, and provide an actual pixel for pixel screenshot of what’s playing,” added Odham.

The media opportunity at Chelsea Market is comprised of 10 unique digital screen positions located throughout the 40-thousand sq. ft. market which stretches a full city block between West 15th and West 16th Street beginning at 9th Ave and ending at 10th Ave where one of the two LCD video walls are located.  For that 10th Ave array, Odham went with NEC UN462A displays.
“We needed to fit a curved array in that area and wanted narrow bezels and a uniformly bright canvas that would not interfere with showcasing the creative,” says Odham. “These direct LED backlit 46” displays offer excellent off-angle viewing with less color shift than traditional wall panels and provide us with heat management capabilities which help with monitoring,” added Odham.  For the one interactive portrait display Odham chose a 55” NEC V554-T Touch screen with integrated IR Touch capabilities just in case brands want to push an interactive creative.
Another factor Odham took into account when replacing the screens was a desire to keep the original distressed wood frames, which he was able to do.  Now that all the screens have been updated, Odham has plans to upgrade the media players and CMS. But he’s not prepared to say which models or CMS, at least not yet. “Stay tuned,” said Odham.

About Pearl Media
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we leverage all of our creative and technical disciplines to provide an all-encompassing 360-degree platform that enhances a real estate asset’s persona allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities.

About Chelsea Market
Iconic culinary destination Chelsea Market has become an internationally renowned brand and is considered one of the greatest indoor food and retail marketplaces in the world today. Located in the heart of New York City’s Meatpacking district, the market’s collection of distinctive and diverse merchants adds up to more than just hour average food hall, rather a lively marketplace where one can shop the region’s finest fishmonger, take home prime cuts of meat from one of the area’s best whole-animal butchers, load up on artisanal cheeses, fresh produce and imported Italian dry goods. It’s the savory meals enjoyed at Chelsea market, just as much as the fresh ingredients purchased there that make it a beloved destination for locals and travelers alike.


Digital Signage Moves to the Cloud

As, Belgium, 2020-01-29: PresentationPoint GCV, a company specializing in digital signage and data presentation software is pleased to announce the release of SignageTube, it’s new cloud-based digital signage solution.

 SignageTube lets companies and organizations manage their own digital signage by uploading simple PowerPoint presentations to their cloud-based service.. The service then automatically turns the presentations into digital signage videos and provides a powerful, yet simple to use online playlist and scheduling interface along with robust reporting.

 No specialized hardware is required. Regular televisions or computer monitors can be used and the digital signage players run on nearly any Windows, Android or iOS device.

 SignageTube can be accessed at SignageTube.com.

 PresentationPoint GCV was founded in 1998 and their clients include NASA, SpaceX, Boeing, Samsung, Sony, Ikea, and many other leading global companies. Find out more about PresentationPoint at PresentationPoint.com.

 If you would like more information about this topic, please call Garland Coulson at 1-780-999-7402 or Kurt Dupont at +32 89615956.


BrightSign and DigiComm Create Spectacular Cracking Glass Floor in World’s Tallest Building

BrightSign Players Power Thrilling Motion-Sensor Sky-Walk Experience

Los Gatos, CA, January 28, 2020 – BrightSign, LLC®, the global market leader in digital signage media players and Dubai-based system integrator DigiComm, today announced the completion of a sensational new attraction on the 125th floor of Dubai’s iconic Burj Khalifa. At 160 stories and over 2,717 feet tall, the skyscraper has been wowing visitors for almost 10 years.

A trip to the top is not for the faint-hearted. As well as breathtaking views from the world’s highest outdoor observation deck and a high-speed cruise in the furthest-travelling elevator on the planet, thrill seekers can experience scaling the outside of the structure and parachuting off the top thanks to an immersive virtual reality simulation.

It was in this context that the tower’s owners Emaar Properties looked to create a sensational new attraction on the 125th floor of the building known as ‘At the Top’, which receives around 10,000 visitors per day. Together with digital media partner LG, they developed the concept of an interactive, realistic simulation of a glass floor above the city that appears to crack when stepped on.

“They wanted something really spectacular and very entertaining,” explains Abdul Bakhrani, CEO of Dubai-based digital media studio and systems integrator DigiComm, which created the content, media and special effects for the attraction, as well as for other installations within the building including the VR experience. With seven world records to its name, including its status as the world’s tallest building, Burj Khalifa is all about superlatives.

Eighteen 55-inch LG OLED 8K-resolution screens made of extremely durable toughened glass make up the floor, powered by two BrightSign XT1144 expanded I/O players. The screens display a highly realistic visual animation of the city 1,496 feet below, which changes according to the time of day and season, scheduled and controlled by the BrightSign players.

Fifteen Nexmosphere XDW-M44 sensors are used in the installation. On one side there are seven Nexmosphere sensors connected to the RS232 XM-350 Xperience Controller, and on the other there are eight sensors connected. These Xperience Controllers then link up to the BrightSign XT1144 media players.

When a visitor trips a sensor, a virtual crack starts forming on the skywalk floor and escalates; as they keep walking, the glass is cracking beneath them. The high-resolution CGI graphics combined with synchronized audio results in a thrilling sensation of glass cracking beneath the visitor’s feet, 125 floors above ground.

According to Bakhrani, using OLED screens in this way was something new, and deploying motion sensors with so many thousands of people was also a challenge. “It took quite a bit of trial and error to get the configuration just right. We ourselves didn’t know how it would work with such large visitor numbers. We were testing the waters, gathering feedback and constantly improving. It took about two weeks of fine-tuning once it was live to perfect it.”

Click here for a brief video:  At The Top

BrightSign players were selected because they are highly robust, technically viable and cost-effective. “The requirement was for players that could be deployed and then left to run 24-hours a day with minimal management,” explains Bakhrani. It is not anticipated that the media content will change for some time as the exhibit is highly popular and effective, and most visitors are tourists who come only once to Burj Khalifa. “It’s very realistic. Some people think it’s real and feel frightened.”

“The glass floor has really added a new dimension to the At the Top experience for the visitors,” adds Bakhrani. “There are a number of high-tech attractions that together make a visit to Burj Khalifa truly unforgettable. This is a world-class venue, so it’s essential that everything that’s done adds to the exhilaration of being there, and it’s certainly been achieved with the glass floor.”

Installation of the project took around two months, working between 1am and dawn, when the building is closed to visitors. The screens are regularly cleaned throughout the day.

LG, BrightSign and DigiComm have previously collaborated on numerous projects, including an unforgettable shark experience at the Dubai Aquarium & Underwater Zoo that combines digital technology with live fish.

For more information about BrightSign’s complete portfolio of digital signage products, visit http://www.brightsign.biz.

About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.


Videotel Digital is Top-of-Mind for Innovation and set to Debut a New RFID Interactive Solution at DSE

A must-have for museums, retail stores, trade shows, healthcare, and just about anywhere people gather, a new interactive solution has come to play, literally. The latest in Videotel Digital’s lineup of stars, the RFID Interactive Solution is all about increasing instant engagement and improving the overall experience. Picture a customer doing what a customer does – lifting a product that’s of interest to them off of an area or display. This time, however, thanks to the new solution, that simple movement triggers a video or image file that plays information about that product in real-time. Now, users can broadcast promotions or helpful information about a specific item of interest onto a screen instantly. This will be of particular interest at the nationally-recognized Digital Signage Expo (DSE) in Las Vegas on April 1st and 2nd. There Videotel Digital’s RFID Interactive Solution will debut to amply heighten visitor experiences in booth number 1934.

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InReality Hires Retail and DOOH Innovation Leader Laura Davis-Taylor as Chief Strategy Officer

ATLANTA, GA, January 22, 2020

InReality, LLC, a leading solution for analyzing and optimizing place-based experiences, is pleased to announce the addition of Laura Davis-Taylor, long-time DOOH and retail leader, to their executive team as Chief Strategy Officer.

In her 25-year career spanning across advertising, store design, media, retail experience design and digital, Davis-Taylor has worked as a tireless industry practitioner, educator, activator and thought leader. As an Executive Board Member of the Digital Signage Federation and contributor to esteemed organizations such as RetailWire, RetailTouchPoints, MediaPost and more, her addition to InReality’s executive team brings with it a compelling differentiator within the venue analytics industry vertical.

Davis-Taylor said “Anyone that knows me is aware of how committed I am to measurement–knowing what’s really happening in a store or venue, what kind of people are there, what they are doing and what we should do about it to fortify ROI. The biggest challenge has been piecing the various platforms and data streams together to get the ‘complete  picture’ and acting on it dynamically. The data quality has also been historically spotty, leaving it up to consultants to clean and analyze the data to generate insights that stakeholder teams could utilize confidently. InReality provides the best solution I’ve seen for solving these challenges, and I’m delighted to start a new career chapter passionately focused on helping stores and spaces work more profitably.”

Ron Levac, InReality CEO, commented, “We have watched Laura’s impact on the industry and her fierce dedication to not only leading the conversations strategically but proving out her approaches with hard revenue. We know the importance of providing industry partners with seasoned expertise as we navigate the exciting opportunities for spacial analytics and responsive experiences. With Laura on board, we’re confident our platform will continue to evolve into an essential tool for giving them an extra edge.”

“The in-venue data gap has been a black hole for too long,” Davis-Taylor continued. “I love the place-based industry, and I love the amazing people, products and potential within it. Until we can follow every other established media venue with dependable analytics that fuel both context and commerce at scale, we will continue to wrestle for our piece of the media and marketing pie. It’s going to be a pleasure to bring InReality’s solution to brands and retailers through the industry ecosystem, helping us all rise up together.”

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About InReality
Based in Atlanta, GA, InReality enables venue owners, brands and retailers to understand and tune the experiences and multi-sensory stimulus they deliver to customers so that they can optimize revenue and profits. Through its SaaS platform, coupled with a customizable suite of computer vision and sensor technologies, they provide real-time, irrefutable metrics for place-based KPIs.

InReality works with a variety of partners serving brands, venue owners and retailers, providing them a new recurring revenue stream that differentiates their businesses and helps them retain their customers through the consistent delivery of customer analytics and dynamic response offerings. They offer a powerful suite of products, built for speed and scale.


New Member Highlight – Next Media Ventures, Inc.

Next Media Ventures, Inc. 


The DSF had an opportunity to welcome new member, Next Media Ventures, Inc., to the Federation this month.  Here is a quick snapshot of what this member does with digital signage.
What does your company do?

Consulting, selling and installation of LED digital displays for the OOH industry.

What is next for your company / the industry?

Keep ahead of the new technologies for Digital POP and DOOH. Purchase new digital POP devices.

Why did you join the DSF?

Get more contacts and information about suppliers and solutions.

How may fellow DSF members reach you?

Ramon Rodriguez
Email:  rarodriguez@nextmediapr.com


Pearl Media LLC Extends Chelsea Market Engagement

Pearl Media LLC Extends Chelsea Market Engagement- Updates Digital Media Network

Contact: Paul J. Fleuranges

 

(January 15, 2020, Montclair, New Jersey) Pearl Media LLC, an award-winning Out-Of-Home Advertising and Marketing Agency, has extended its exclusive digital media partnership with Chelsea M

arket. Chelsea Market is an enclosed modern food hall, office building and television production facility located in Manhattan’s popular Meatpacking District. Pearl Media has been the exclusive digital media partner for Chelsea Market since 2014.

“Pearl Media is thrilled to extend our relationship with Chelsea Market, an iconic New York City and international culinary destination,” said Josh Cohen, CEO/President of Pearl Media. “The digital media network at Chelsea Market provides a brilliant, dynamic canvas for top national and international brands to engage with office workers and visitors as they eat and explore the food hall,” added Cohen.

Chelsea Market offers unique independent gourmet restaurants and distinctive shops catering to every taste, attracting more than 31,000 national and international visitors every day. It’s home to some 1,600 employees from companies such as Google, BAMTech, and Discovery Network. Located steps from the popular High Line, the Chelsea Art District and retail stores, the Chelsea Market has anchored this thriving neighborhood since it first opened its doors in 1997.

The media opportunity at Chelsea Market is made up of 10 digital screen positions comprised of 14 screens strategically deployed throughout the 40-thousand sq. ft. market which stretches a full city block between West 15th and West 16th Street beginning at 9th Ave and ending at 10th Ave. Specifically, the Chelsea Market Network (CMN) is made up of seven 55” portrait LCD screens, two three-panel LCD video arrays and one 55” landscape LCD screen. As part of the extension agreement, all of the digital screens in the Chelsea Market Network were upgraded with the latest and best technology to provide customers and brands with an unprecedent visual experience.

“This extension shows that Pearl Media has been successful in aligning with best in class real estate assets while expanding our digital footprint in dedicated spaces to deliver brands the consumers they want to reach where they live, shop, work and play,” said Cohen

In 2019, the CMN was used by major brands such as Disney, Hulu, Netflix, Samsung, Vimeo and more to reach the market’s desirable demographic of visitors and employees. The venue generates 3,135,088 total weekly impressions, according to Geopath.

For more information on media opportunities at Chelsea Market contact Anthony Petrillo, Chief Revenue Officer at Pearl Media at apetrillo@pearlmedia.com

About Pearl Media

Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we leverage all of our creative and technical disciplines to provide an all-encompassing 360-degree platform that enhances a real estate asset’s persona allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities.

About Chelsea Market

Iconic culinary destination Chelsea Market has become an internationally renowned brand and is considered one of the greatest indoor food and retail marketplaces in the world today. Located in the heart of New York City’s Meatpacking district, the market’s collection of distinctive and diverse merchants adds up to more than just hour average food hall, rather a lively marketplace where one can shop the region’s finest fishmonger, take home prime cuts of meat from one of the area’s best whole-animal butchers, load up on artisanal cheeses, fresh produce and imported Italian dry goods. It’s the savory meals enjoyed at Chelsea market, just as much as the fresh ingredients purchased there that make it a beloved destination for locals and travelers alike.


Enplug Digital Signage Software Expands Workplace Collaboration with New Zoom Video Conferencing Capabilities

Popular Video Conferencing Tool Now Available on Enplug Digital Signage Networks

January 16, 2020 – Los Angeles, CA – Enplug, a leading cloud-based digital signage software provider, now makes it possible to broadcast Zoom video conferences via Enplug’s digital signage platform. Enplug’s new Zoom App is freely available to Enplug users via the company’s App Market.

“Opening up digital signage to the Zoom ecosystem greatly expands Zoom’s capabilities by allowing large-scale streaming to a vaster audience of internal and external meeting attendees, and helps organizations better utilize their entire AV infrastructure to foster a more productive workplace through better communication,” said Nanxi Liu, CEO of Enplug. “Zoom has quickly become ubiquitous in the workplace, yet collaboration has traditionally been limited to workers on their computers, phones or mobile devices. Our Zoom App pushes this collaboration into a new medium that will benefit workplace productivity in a significant way.”

Enplug’s new Zoom App streamlines the process of broadcasting live events and presentations to multiple screens. Common applications include:

Immediate Livestream
From within Enplug’s Zoom App, users simply create a new meeting which then generates a unique Zoom URL for that particular meeting. Once the host joins the conference, all screens connected to the Enplugdigital signage network automatically join the video conference. To conclude the conference, the host ends the meeting within the Zoom App and all endpoints then disconnect from the conference and revert to regularly scheduled content.

Broadcast a Scheduled Meeting
Joining a Zoom meeting that’s already scheduled is as simple as pasting a previously scheduled Zoom meeting URL into the Enplug dashboard. Similar to an immediate livestream, the video conference can then be displayed on any screen within a user’s digital signage network.

Using the Zoom App to instantly reach a broad audience opens up near-endless possibilities for Enplugusers. Possible corporate scenarios include company executives sharing quarterly financial results, or leading all-hands meetings with teams in offices across the country. Benefits extend well beyond the workplace into other institutional applications, such as education. For example, school faculty can use the Zoom App to greet students at the start of a new school year with a welcome address delivered across classrooms and campuses.

For more information about Enplug and its full portfolio of digital signage software solutions, visit www.enplug.com. Follow Enplug on Facebook, Twitter and LinkedIn to stay up to date on the company’s latest news.

About Enplug
Enplug’s cloud-based digital signage software empowers businesses to manage content across multiple displays from a single dashboard. With powerful enterprise features and an easy-to-use design, Enplug is the innovative solution to scale visual communications. Leading global companies in banking, education, retail, energy and more depend on Enplug for seamless marketing and internal communications experiences. For a demo of Enplug, visit www.enplug.com.


Videotel Digital Media Player Makes its Way to “Big Sky Country” Thanks to Two Dairy Queen Restaurants

Who doesn’t want to saddle up to a Dairy Queen in iconic Jackson, Wyoming, and eat some equally iconic grub while watching a western movie? That’s what Darrell Hawkins thought. He’s the owner of two Wyoming Grill and Chill Dairy Queen locations who says, thanks to Videotel Digital, now his patrons can do just that. Thinking outside the box, Hawkins recently added two VP70XD Digital Media Players to the round up at his Jackson and Riverton restaurants. With seamless auto-looping, the players keep his customers happy while they stream western films and scenic photos of the area’s gorgeous landscape. Now, that’s good eats.

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BrightSign’s Media Players Power Engaging Hypersign Content at Leyard and Planar’s Showroom in New York City

Leyard and Planar showcase their latest display and video wall innovations across a network of showrooms worldwide. The New York Showroom is located on 11th Avenue in New York City.

The New York showroom occupies the entire fifth floor of a beautiful historic building constructed in 1905. The showroom is separated into approximately one dozen different vignettes that demonstrate how Leyard and Planar displays can be seamlessly integrated into various commercial and residential settings, including conference rooms, office lobbies, common meeting areas and home theaters.

 

An inviting reception area features a Leyard® TWA Series LED video wall measuring 108 inches diagonally. With a 1.2 millimeter pitch, the Leyard TWA Series delivers benefits unique to its flat panel design, including enhanced image quality, a 16:9 form factor optimized for the most popular high resolutions, ease of installation and service, and outstanding flatness and uniformity. The Leyard TWA Series video wall is powered by a BrightSign 4K media player running Hypersign software. In addition, Hypersign Creative Services put together an interactive product walk-through of each room’s hardware, furniture and decor to touch on the companies that service a wonderful experience.

Another showcase area highlights a Leyard® TVF Series stackable front-access LED video wall. Measuring 71.5 inches diagonally, this video wall also features a 1.2 millimeter pitch. The Leyard TVF Series is built on a stackable design that eliminates cabinet-to-cabinet cabling and reduces the complexity of installation and vertical alignment. Powering the Leyard TVF Series video wall is another BrightSign 4K media player running Hypersign software.

 The kitchen area features a striking application of the Leyard® CarbonLight™ CLA Series. At just over 13 feet in width and a mere 10 inches high, the display follows a subtle s-curve design and appears to be suspended midway between the ceiling and cabinet tops. The short, elongated form factor lends itself particularly well to live scrolling content, such as stock market tickers and social media feeds. The BrightSign LS media player running Hypersign software that powers the kitchen LED configuration is capable of feeding both static, locally hosted content, as well as live content from outside sources.

 

The vignettes described above were designed and implemented under the guidance of Hypersign, whose creative services team developed engaging content for these LED video walls in the New York showroom. As a preferred partner of Leyard and Planar, Hypersign delivers a cloud-based software platform for easy, intuitive creation and deployment of digital signage content.