LENEXA, Kan. (May 11, 2018) – Keywest Technology announced today that it will showcase its latest SignWave IoT display solutions and software improvements at InfoComm 2018, which is an annual trade show for all things audio-visual in North America. The mega-expo will be held in Las Vegas through June 6-8.
If Keywest Technology’s announcements could be summarized in one word, “sophistication,” would be the word that comes to mind, said Koytt Nichols, Keywest Technology’s president and chief technology officer. “Sophistication is in the details. What separates our latest SignWave displays from other all-in-one solutions is the level of choice.”
Nichols continued, “It’s not a solution to have the most technically-advanced displays on the market, they also must be powered with the most advanced software if it’s going to be a great solution that fits a variety of clients’ needs. By using Breeze cloud widgets, SignWave displays take advantage of sophisticated IoT features without using 3rd party add-ons that often add more complexity and expense than necessary.”
For the past several years, subway customers have benefitted from the features offered by the MTA’s vast network of The Go Travel Station (OTG) kiosks. With the convenience of interactive touch screen operation and digital clarity, the OTG’s have revolutionized the delivery of travel information within the subway system.
Now, the On The Go Travel Station kiosk network has gone outside, in Williamsburg, Brooklyn. The installation of Waypoint style exterior units marks the first street side roll out of the interactive kiosk network.
Four exterior Waypoint On The Go Travel Station interactive digital kiosks have been installed and activated at Williamsburg Bridge Plaza Bus Terminal, home to 10 different Brooklyn bus routes within and adjacent to the terminal. The installation was a collaborative effort among NYC Transit Department of Buses, NYC Department of Transportation and the OTG team at NYC Transit.
Montreal, May 2, 2018 – Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners, and OutMoove, a specialized out-of-home (OOH) buying platform, have integrated the Broadsign Reach supply-side platform (SSP) with OutMoove’s outdoor demand-side platform (DSP) to streamline the use of real time data-sources and precise screen targeting of global programmatic DOOH campaigns. Early adopters foodora, an international online food delivery and pickup service, and Kinetic, a WPP subsidiary specializing in OOH campaign planning and creation, have already tapped the new offering to deliver more targeted programmatic DOOH campaigns.
foodora executes targeted DOOH campaign
Using the Broadsign Reach and OutMoove DSP integration, foodora’s two-person in-house programmatic marketing team is now executing a DOOH campaign across a large network of screens in office buildings throughout Germany. Data triggers available through the integration, including weather and the time of day, enable delivery of the right message at the right moment to the target audience. ‘Food delivery’ ads are shown during inclement weather while ‘food pickup’ ads are displayed during more pleasant weather; messaging automatically adapts to promote lunch, an afternoon snack and dinner, depending on the time of day. Campaign screen location data is also leveraged to prompt targeted mobile ads promoting delivery or pickup for restaurants in the vicinity.
Kinetic targets Peugeot’s business audiences with data-driven DOOH ads
To raise awareness of Peugeot’s commercial vehicle range among small to medium-sized business owners, Kinetic is using the new Broadign and OutMoove integration to implement an automated programmatic DOOH campaign across the Netherlands for the company. Data was extracted from the National Road Authority’s roadside cameras to determine when most cargo minivans are on the highway, and Kinetic used the data to adjust the campaign accordingly. The campaign runs in partnership with Beyond Outdoor, an OOH publisher specializing in high-impact motorway displays and part of the network of DOOH screens available for programmatic media buys through Broadsign Reach.
“The success of the foodora and Peugeot campaigns is indicative of how a programmatic approach is transforming the digital out-of-home industry,” said Vince Banks, VP of programmatic sales operations at Broadsign. “Through automation, transacting digital out-of-home ad space is more streamlined and provides buyers and brands with more control over their campaign’s targeting and budget.”
“For us, outdoor is all that matters. The features of our platform used by Kinetic and Foodora in their campaigns are a good example of our focus and commitment to outdoor,” said Mendel Looije, co-founder and CEO at OutMoove. “We work closely with media owners, media buyers and Broadsign to ensure the transaction and delivery of each digital out-of-home campaign is optimized for the medium.”
foodora, Kinetic, OutMoove and Broadsign will also host a session at the European Out-of-Home Automation and Programmatic Conference on Thursday, May 3, 2018.
Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns efficiently, reliably and securely. Lighting up airports, shopping malls, health clinics, street corners and more, the Broadsign platform powers screens at the heart of people’s lives and delivers more than 11 billion ads and 30 billion impressions per month.
The Broadsign marketing platform includes Broadsign Control for content distribution, playback and proof of performance, Broadsign Direct for sales inventory availability and proposal generation, and Broadsign Reach, a customized SSP for programmatic DOOH transactions.
OutMoove is the most versatile programmatic out-of-home buying platform. Digital and specialist buyers worldwide are now using OutMoove to offer unprecedented campaigns to their clients.
By focusing solely on outdoor, the platform makes it easy to create advanced programmatic campaigns to better reach the target audience in the right place and at the right time. The integrated Moments, like weather conditions, traffic jam and airport departure and arrival data, are examples of real time data-sources available to the user. An extension to mobile in-app is available to extend the out-of-home campaign even further.
STERLING, Va., April 25, 2018 (Newswire.com) – Mvix has partnered with MJ Freeway, the cannabis industry’s global leader in seed-to-sale tracking technology, to provide POS-integrated menu boards for marijuana dispensaries.
Cannabis dispensaries that manage their day-to-day inventory through MJ Freeway’s platform can now automatically display their products on digital menu boards.
The integration eliminates the need for manual double-entry of data. When a product’s price changes or when inventory is low or out-of-stock, the POS-integrated menu boards are automatically updated in real time.
Our partnership with MJ Freeway allows us to help cannabis operators in two ways. Because of the POS-integrated menu boards, marijuana dispensaries can match the look and feel of modern technology-driven retail. They also allow staff to focus on serving customers instead of updating multiple public-facing menus.
The menu boards are fully customizable, easy to edit and include custom layouts to match the brand. Dispensary operators can choose to display some or all of their live inventory, ranging from flower, edibles, concentrates and more.
Signagelive are very pleased to announce that we will be attending at the Retail Business Technology Expo (RBTE) and the Retail Digital Signage Expo (RDSE) with our partners Qmatic and Pioneer on 2-3 May at the Olympia, London.
RDSE is Europe’s dedicated event for retail digital signage and has doubled in size for 2018 to meet unprecedented demand. RBTE is the must-attend event for retail and hospitality organisations looking for the right tools, solutions, innovations and advice on how to best run their business.
Working with both Qmatic and Pioneer, Signagelive are demonstrating how technical concepts can be put together through integration with manufacturer partners such as Qmatic, which are then easily adopted by system integrator companies such as Pioneer and then presented in various industries.
At RBTE Signagelive will be on Qmatic stand E208
Qmatic offers customer journey solutions; everything from line based to fully virtual queue management systems, where customers can save a place on their mobile and they can wait wherever they desire and monitor their place in the queue. They can also create tailor made solutions around specific needs and service demand.
Signagelive will be demonstrating integrating digital signage with queue management based on the interruption of digital marketing content with ticket calling information.
A video to show an example of our collaboration with Qmatic is shown here.
At RDSE Signagelive will be on the Pioneer Group stand E40
Pioneer is unique in its expertise for IT and AV projects, specialising in the design and placement of captivating digital displays that transform any space, whether that’s for QSR businesses, stadiums, corporate solutions or retail.
On the stand there will be LED screens showing video content, landscape screens showing Lift and Learn solution and a video wall, all solutions are powered by Signagelive.
The Signagelive team look forward to meeting our existing and prospective customers to discuss and demonstrate our latest innovations and digital signage solutions.
Signagelive, whose digital signage platform is used globally by over 1,900 organisations to manage their networks, has partnered with AskCody. Signagelive and AskCody are working together to provide digital signage solutions to Value Added Resellers and their customers.
AskCody WayFinder for Signagelive is leading the way offering a frictionless wayfinding experience for staff and visitors at Modern Workplaces, College and University Campuses, and Healthcare facilities. WayFinder is the ideal solution for large and dynamic indoor environments to.guide you to your destination whether it ́s a specific meeting room, workstation, meeting, an appointment, a seminar, or even a person.
Modern digital technology offers attractive new ways to blend art with the delivery of information, and few environments take better advantage of this opportunity than New York’s subway system. Winning a prestigious award for those efforts is an added and welcome bonus.
The MTA’s Digital Arts Program was created with an eye towards engaging subway riders with dynamic artworks that make them pause and smile, and spark the imaginations of millions. At Digital Signage Expo 2018, the program and one of the artists who brings the program to life were rewarded when “The Fluid,” took home the Bronze in the Transportation category at the APEX Awards ceremony held recently in Las Vegas.
The DSE Apex Awards are designed to recognize and honor achievement in the installation of digital displays and interactive technology and the creation of compelling viewer content. “The Fluid” was one of ten entries submitted in the Transportation category.
Created by Brooklyn-based interdisciplinary artist Chris Doyle, “The Fluid” focuses on the rhythmic aspects of water at every scale, from phase change to the global water cycle, and the fragility of that cycle. Presented as a constant flow, the piece drifts between forms of representation and abstraction to mirror the tidal motion of daily commuters passing through Fulton Center, the busy Lower Manhattan subway hub served by the 2 3 4 5 A C and J lines.
“Dynamic Digital Art provides customers walking through your space with a break from the clutter and noise of traditional messaging,” said Paul J. Fleuranges, Director of Corporate Initiatives. “We’re still looking to display the right content at the right time on the right screen but instead of a call to action or a warning, we want our customers to take a moment from the hustle and bustle to take in the imagery,” added Fleuranges.
With its stylized depictions of landscape, the piece weaves together references to contemporaneous Hudson River and Japanese Edo paintings, 20th century abstraction, as well as our complex relationship with water, through its stylized depictions of landscape. The piece is displayed on the 52-channel digital signage network at the Fulton Center Transit Hub, managed by Westfield Properties.
The Westfield Fulton Center network synchronizes 44 LCD video walls, totaling more than 1,200 square feet and nine locations of LED, totaling more than 2,100 square feet. The complex media network plays in one and two-minute loops, offering news feeds, sports, weather, advertising, transit information and digital art. “The Fluid” plays for two minutes at the top of every hour, and is presented with technical support from Westfield Properties and ANC Sports.
“The Fluid is indicative of the art we’ve brought to the Fulton Center digital signage network since 2014,” said Yaling Chen, Deputy Director of MTA Arts & Design. “It’s lively, colorful and we hope that it stays with customers long after they’ve seen it,” she added.
This is the third APEX Award for the Digital Arts Program curated by MTA Arts & Design, which oversees the selection of artists and the installation of permanent and digital artworks and poetry in MTA subway and commuter rail stations. While the program is currently confined to the Fulton Center network, Arts & Design is poised for an expansion.
“As the MTA’s station advertising program shifts to dynamic digital screens, the potential is there to showcase more digital artists to the delight of customers,” said Sandra Bloodworth, Director of MTA Arts & Design. “New media is an exciting way to connect to the City and engage customers with eye-catching, moving artwork that appeals to and reaches today’s riders as they traverse the system,” added Bloodworth.
Through the Digital Arts Program, MTA Arts & Design works with new digital artists to produce art that engages customers in an immediate way, through a piece that makes them pause and smile or one that inspires a thought that stays with them along their journey.
View a video of “The Fluid” a DSE 2018 APEX award winner, can be found here: youtube.com
About MTA Arts & Design
MTA Arts & Design, formerly known as MTA Arts for Transit & Urban Design, encourages the use of mass transit in the metropolitan New York area by providing visual and performing arts in the transit environment. In November 2014, Arts & Design launched the Digital Arts program that feature works of contemporary new media artists throughout MTA’s digital media network. The Percent for Art program is one of the largest and most diverse collections of site-specific public art in the world, with more than 300 works by world-famous, mid-career and emerging artists. Arts & Design produces photography installations as well as graphic arts and live musical performances in stations, and the Poetry in Motion program in collaboration with the Poetry Society of America. It serves the more than eight million people who ride MTA subways and commuter trains daily and strives to create meaningful connections between sites, neighborhoods, and people. For more information, please visit mta.info/art.
Silicon Valley Technology Leader Paul G. Lego to Provide Strategic Counsel
as Wovenmedia Enters a New Stage of Growth
San Francisco, CA – April 3, 2018 – Wovenmedia®, an industry-leading provider of licensed video content and SaaS solutions for digital signage and online video networks, today announced that Paul G. Lego has joined the company’s Board of Directors.
Mr. Lego is an entrepreneur and CEO with over 30 years of senior executive experience in Silicon Valley. He is currently a partner at Transeo Partners, LLC where he provides strategic advice to technology companies at the CEO and board level. Prior to Transeo Partners, Paul was CEO of Coherent Navigation, a start-up creating a high-precision navigation service that was acquired by Apple, Inc. in 2014.
Signagelive whose digital signage platform is used globally by over 1,900 organisations to manage their networks, has partnered with TD Baltic. TD Baltic is one of the biggest distributors of IT products in the Baltics with a comprehensive product portfolio.
Signagelive and TD Baltic are working together to provide digital signage solutions to Value Added Resellers and their customers.
Radiant Technology recently joined the Digital Signage Federation (DSF), supporting the only non-profit, independent voice of the digital signage industry. With the speed at which digital signage technology advances, Radiant is making a concerted effort to keep its team of technical and creative professionals at the top of their game.
The Digital Signage Federation is best known as the exclusive association sponsor of the annual Digital Signage Expo. They also offer seminars, certification courses and a variety of educational resources. According to Doug Freutel, Vice President of Innovation and leader of Radiant Technology’s digital signage division, candidates with digital signage backgrounds are hard to come by.