Paul J. Fleuranges Joins Pearl Media as SVP Marketing

Industry Veteran to Lead Communications Efforts

Contact: Paul J. Fleuranges

(Montclaire, New Jersey, December 13, 2019)  Pearl Media, a multi-purpose outdoor advertising company, announces that Paul J. Fleuranges has joined the company as Senior Vice President of Marketing. Paul joins Pearl after spending 17 years in various communications leadership positions at NYC Transit and the NYS Metropolitan Transportation Authority. A dynamic and performance-driven corporate communications professional, Paul was instrumental in leading the switchover to the digitization of customer information in the NYC Subway environment.

As SVP, Marketing Paul will be responsible for all of the day-to-day marketing and promotional activities of the organization and will serve as the main communications point of contact for the company, managing all company communications. 

“I’m thrilled to have Paul join the Pearl Media team to help us tell our story,” said Josh Cohen, CEO/President of Pearl Media. “We’ve grown exponentially as a company over the last few years and Paul’s experience and industry knowledge will be instrumental in maintaining and communicating our continued growth and objectives,” added Cohen.

Paul is a leading voice in the digital signage and Digital Out of Home (DOOH) ecosystem, and sits on the Board of the Digital Signage Federation (DSF) where he is currently a member of the Executive Committee serving as Treasurer.  Since 2012 Paul has also been a member of the Advisory Board to Digital Signage Expo (DSE). He also serves as a Director for the Federation of Internet Alerts (FIA).

“I’ve watched with interest from afar as Pearl Media established itself as a unique company in the DOOH space,” said Fleuranges. “Pearl’s network of place-based digital signage screens and large format OOH located in mixed-use commercial spaces in prime real estate locations is unrivaled in the industry and I’m looking forward to telling that story and helping to attract quality brands and creative to our networks and screens.” 

As the director of NYC Transit’s omni-channel communications and messaging strategies, Paul oversaw all marketing and public information campaigns. He drove the transition from paper signage and messaging to digital and social media, ensuring that accurate on point messaging was delivered to millions of customers daily.  He led the development and end-to-end operations for the On-The-Go Travel Station (OTG) network of interactive kiosks that provided customers access to a full suite of transit tools and the activation of an internal digital screen network in support of an integrated and strategic communications plan.

Paul lives in Queens, New York with his wife and family and is a graduate of the University of Michigan at Ann Arbor.

About Pearl Media 

Pearl Media is a multi-purpose outdoor advertising company based in Montclair, New Jersey.  Working with best in class real estate assets Pearl Media develops, sells and manages unique marketing and digital media opportunities. We leverage all of our creative and technical disciplines to provide an all encompassing 360 degree platform that enhances a venue’s persona while allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities

Pearl has successfully digitized urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We also target and transform premium large format properties into best-in-market out-of-home advertising opportunities. Our prized inventory of digital and static assets is highly coveted by Global 500 brands. Those looking for the biggest voice in the best markets seek out Pearl Media.


University of Southern California Uses Enplug Digital Signage Software to Inform and Engage Faculty and Students Across the Campus

December 10, 2019 – Los Angeles, CA – Enplug, a leading cloud-based digital signage software provider, today announced deployment of its digital signage platform in three separate organizations within the University of Southern California. USC is in the process of implementing technology throughout its campus to modernize outdated, legacy communications processes. Enplug’s ease-of-use, flexibility and robust automated & custom content options have made it the choice for dynamic digital signage at USC. With implementations at the Sol Price School of Public Policy, Credit Union and Herman Ostrow School of Dentistry, Enplug is taking a lead role in helping multiple organizations within USC to better connect with their staff, students and visitors.

Sol Price School of Public Policy – Creating a More Engaging Commencement Experience
Past commencement ceremonies at USC’s Sol Price School of Public Policy featured a pair of large screens flanking the stage that simply gave spectators a better view as the students crossed the stage to receive their diplomas. Utilizing the screens in such a way was not very interactive, therefore the university set out to create a more engaging commencement experience for the graduates, their families and their friends.
Using the Enplug platform to drive content to the existing screens, USC Price is now able to display fun, interactive content leading up to and following the commencement exercises. Using designated social media tags, students and spectators can submit pictures and messages to display on the screens. A key element of this solution is moderation, which enables USC personnel to review content before it’s displayed to ensure that all published content is appropriate for the occasion. And unlike most other content management solutions, the ability to preview content before it’s published is included with Enplug at no additional charge.
“Without Enplug, we wouldn’t have been able to achieve our goal of creating a more engaging commencement experience,” said Jonathan Schwartz, Senior Director New Media Strategy, USC Price. “No other platform is as versatile, robust and also offers the ability to moderate content for such an acceptable price.”
Enplug has revolutionized the way USC Price celebrates commencement. Introducing the element of dynamic, socially fed content displayed in real time created a much more engaging experience. The ability to submit content for display is not limited to people in attendance – it’s also simple for anyone viewing the commencement ceremony remotely to submit content to display on the screens, as well. This form of global engagement creates a commencement experience that connects graduates and their loved ones in a way that simply wasn’t possible prior to Enplug.

USC Credit Union: Bringing Social Media Engagement In-branch
Traditionally the USC Credit Union utilized a variety of traditional print-based marketing tactics, including brochures, flyers and posters. Legacy hardcopy collateral was expensive and time-consuming to produce, and the ever-changing nature of the credit union world meant that many of these hardcopy documents required frequent updating. Consequently, the credit union turned to Enplug to modernize its in-branch marketing efforts.
The USC Credit Union installed a single display in its lobby to promote much of the content it previously provided in hardcopy form. Credit union personnel use several of Enplug’s apps, including the Graphics and Video App, to author and post content to display. Additionally, the credit union uses social features to incorporate content from sources such as YouTube, Instagram and Yelp. The Enplug YouTube App is particularly useful in the credit union, as it enables silent video playback with subtitles, delivering a complete viewing experience even when the audio is muted.
“Enplug enables us to leverage our social media content beyond our customers’ phones and computers, and brings that engagement into the branch,” said Sydney Holt, Marketing, USC Credit Union. “This pulls people in further and connects them more deeply to our message in a way that wasn’t possible until now.”
Displaying digital content with Enplug gives the USC Credit Union a fun, creative and immediate way to connect with its patrons from the minute they step into the lobby. Hardcopy waste is greatly reduced, and the ability to easily update content on the fly ensures that only the most current information is displayed. The ability to integrate content from various social platforms further enriches the in-branch experience with timely content that’s both relevant and entertaining.

Herman Ostrow School of Dentistry: Personalizing Communication for Students and Patients
The Ostrow School of Dentistry needed a better way of facilitating communication among its faculty and students. It wanted to move away from the unsightly and ineffective practices of posting flyers to alert students to upcoming events, classes and activities. School administrators also saw an opportunity to improve the waiting room experience for arriving patients, giving them a more engaging alternative to flipping through outdated magazines and scrolling through their phones as they waited for their appointments.
USC installed a pair of screens in the dental school – one in the student lobby and another in the patient lobby. Both screens display social content from various USC Facebook and Instagram accounts, while the screen in the student lobby also features student-oriented announcements about special classes and other campus activities.
“People now expect striking visuals and dynamic, scrolling content,” said Kim Eeles, Director, Student Life & Events, Herman Ostrow School of Dentistry of USC. “Students and faculty simply send me information about events they’d like to promote and I load that into the Enplug dashboard. It’s easy to customize playback with complete control over when content is displayed.”
The dental school now has an easy way to broadcast personalized content to students, as well as patients. Enplug’s dynamic signage enables easy and elegant display of important information about campus events, building awareness and increasing participation in school fundraisers, club meetings and other activities.
For more information about Enplug and its full portfolio of digital signage software solutions, visit Follow Enplug on FacebookTwitter and LinkedIn to stay up to date on the company’s latest news.

About Enplug
Enplug’s cloud-based digital signage software empowers businesses to manage content across multiple displays from a single dashboard. With powerful enterprise features and an easy-to-use design, Enplug is the innovative solution to scale visual communications. Leading global companies in banking, education, retail, energy and more depend on Enplug for seamless marketing and internal communications experiences. For a demo of Enplug, visit

Two Popular Videotel Digital Signage Media Players Make Clients Take Extreme Notice Says Reseller, AV Specialists

Equipped with the capacity to engage audiences with triggered content and interactive solutions, the VP90 4K and the VP71XD has created a buzz for AV Specialists. The owner of the company says the Videotel Digital media players are like a one-stop-shop for creating exciting audio/visual experiences. Designed to relay content from a USB, SD card, FTP or LAN, cloud, or live streaming URL, information/entertainment has become a highway where the possibilities are endless. Much like the perpetual list of satisfied customers this reseller has become accustomed too.

Lisa Schneider, VP of Marketing and Sales for Videotel Digital, said, “As a reseller of our products, AV Specialist has created a strong list of happy clients! Their knowledge of our product line is extensive, and it’s a viable resource for our company. At the same time, our freedom to go above and beyond to support their clients with setup and free customer support is an additional benefit for all.”

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BrightSign Unveils Voice-activated Digital Signage Capabilities, Announces First CMS Integration of Innovative New Solution

Reflect is First to Integrate BrightVoiceTM into its CMS Platform

LOS GATOS, CA – (November 19, 2019) – BrightSign, LLC®, the global market leader in digital signage media players, today unveiled BrightVoice – the company’s voice-activated digital signage solution that enables a unique, hands-free interactive experience. BrightVoice allows audiences to interact verbally with digital signage using wake words followed by natural voice commands that trigger playback of on-screen content, music, lighting and other devices. And while this type of interaction mimics the workflow popularized by commercially available voice-enabled smart speakers and other devices, the BrightVoice solution is hosted locally on the BrightSign player and does not require an internet connection.
“Smart devices such as speakers, watches and phones have propelled voice interactivity into the mainstream, and therefore voice-activated digital signage is a natural extension of that workflow,” said BrightSign CEO Jeff Hastings. “What’s unique about the BrightVoice solution is that it enables manufacturers to demonstrate their own smart devices at retail and other pop-up locations without requiring an internet connection. This will be welcome news for any brand or retailer that’s ever grappled with the challenge of demonstrating cloud-enabled devices to customers via intermittent (or nonexistent) network connections.”
Reflect is the first content management system (CMS) partner to integrate BrightSign’s new voice-activated capabilities into its ReflectView software platform. The company recently built a BrightVoice-enabled solution for a major wireless communications service provider, deploying voice-activated digital signage in a number of key retail locations in the United States, with plans to roll-out to more than 1,000 stores in the months ahead.
“Voice control introduces an entirely new dimension to digital signage and is a key differentiator that distinguishes our platform as one of the most powerful and versatile CMS solutions available,” said Bart Massey, Chief Technology Officer at Reflect. “Now that we’ve integrated BrightVoice into ReflectView, incorporating voice control into new and existing networks of BrightSign players is straight-forward, making for an affordable solution that can be implemented quickly and customized to the needs of individual experiences.”
Existing signage networks using BrightSign XD1034 or XT1144 media players can implement voice activation capabilities by purchasing the BrightVoice Command Model Service and a USB-connected microphone for each endpoint. Network administrators, working with BrightSign, then create a custom set of voice commands that trigger specific content responses when used in conjunction with the included standard wake word.
Customers desiring further customization have the option of purchasing additional levels of BrightVoice Command Model Service, which enable them to trigger unique content, control other devices, and create customized wake words to deliver an interactive experience fully tailored to the customer’s needs.
Reflect customers interested in adding voice activation capabilities to their ReflectView CMS package are encouraged to contact client services at For more information about BrightSign’s complete portfolio of digital signage hardware and software solutions, visit

About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit Follow BrightSign at and

About Reflect
Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect is trusted by some of the most reputable brands in the world including Levi’s, Macy’s, and Charles Schwab. Collectively, Reflect powers more than 400,000 digital screens in more than 35,000 locations. Learn more at

Digital Signage Takes Center Stage at Today’s (and Tomorrow’s) Sporting Venues

Jeff Hastings, CEO of BrightSign

Five years ago I authored a blog post about the emergence of digital signage in sporting venues. At the time, we were starting to see strong indicators that network-connected displays were going to play a larger and larger role in the spectator experience at these venues. I recall thinking how much of what I wrote was quite forward-thinking. To read that article now and to contrast those predictions against what has transpired both in our industry and in the sporting world, I see that I had underestimated how pervasive digital signage at sporting events would become.
As I view the current landscape of digital signage in sporting venues, three trends emerge that I believe will significantly shape the fan experience at sporting events now and in the future.

Passive Viewing Becomes Active Engagement
Something we’re starting to see more of at sporting venues is the shift from signage used as a passive medium that spectators consume visually, to an interactive medium that invites participation. This engagement can be utilitarian – for example, luxury boxes including touchscreens to place food and beverage orders. It can also be very novel, such as being presented with the option to view the game from various angles as if you were seated in another section of the stadium altogether. Another great example of engagement-based signage is the Dallas Cowboys’ use of interactive photo kiosks whereby spectators can take virtual selfies with their favorite players. This sort of creativity is up-leveling the viewer experience, ensuring that entertainment doesn’t stop when the spectator leaves his or her seat.

Leading the Way with Wayfinding
Attending sporting events in today’s modern arenas is about much more than the sporting events themselves. Arenas are built with concessions and fan experiences at every turn. To help spectators get the most out of their visits, many arenas are integrating wayfinding solutions that help people navigate with ease, and discover new and interesting experiences along the way. Digital signage has proven its worth as a medium that not only entertains and informs, but also lends a helpful hand to ensure fans maximize their time in the arena. So you can expect wayfinding solutions to become much more commonplace in the coming years.

The Rise of Esports
Professional esports isn’t yet able to rival other established sports in the United States in terms of revenue generation, although it’s growing at a rate that far outpaces other pro sports. Esports is attracting investment from high-profile celebrities and athletes. Even ownership groups like the Madison Square Garden Company are getting in on the action, bankrolling their own teams. As the esports industry continues to go mainstream, it’s beginning to structure an economy similar to other pro sports, able to attract sponsors, recruit players and sell tickets to events. Esports events are being housed in larger and more elaborate venues with each passing year, and I suspect we’ll start to see a growing number of purpose-built esports venues in the near future.

How exactly all these trends play out in the future remains to be seen. But I’m confident our industry will continue to be an integral part of experiencing live sports. Perhaps I’ll revisit this blog in another five years to see how well my newest predictions hold up.

Signagelive and Quividi Announce Audience & Campaign Intelligence Partnership in DOOH and Digital Signage

Signagelive, cloud based digital signage platform, and Quividi, the World #1 Audience & Campaign Intelligence platform for DOOH and Digital Signage, announce the deep integration of their platforms. This integration enables any DOOH and Digital Signage networks running Signagelive and Quividi to test, measure, optimise and deliver data-driven contextualised content to best engage and convert audiences.

The combined solution provides marketers with the most detailed level of Audience & Campaign Intelligence. They can get very fine analytics on the exact audience dynamics for each content play, and also run HTML5 campaigns that instantly react to the actual audience currently watching the screen.

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HighStreet Collective partner with NEC to install their ALP solution powered by Signagelive

HighStreet Collective is a retail experience agency, who has partnered with NEC to install their ALP solution with Signagelive on BrightSign players.

Here is a great article and video by the Living Retail Lab, a Citizen Market in Atlanta, that has turned over their physical marketplace to HightStreet Collective.

The objective of the collaboration is to measure the effectiveness of digital signage against traditional retail marketing with the first use case being menu boards. This article and the results show the difference in input from traditional peg-board menus, to static text, then text with images and finally text with subtle videos.

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Enplug Debuts New Holidays and Countdown Apps

Newest Additions to Enplug’s App Market Make it Easy to Celebrate Holidays and Count Down to Special Events

October 8, 2019 – Los Angeles, CA – Enplug, a leading cloud-based digital signage software provider, today announced new apps that make it easier than ever for businesses and organizations to use their digital signage networks to mark holidays and other special events. The new Countdown App enables organizations to count down to or count up from date-related milestones, while the Holidays App automates the process of celebrating holidays in the workplace. Both apps are available today for free on Enplug’s App Market.

“Whether used for internal employee communications or for customer-facing marketing purposes, digital signage is a powerful visual tool,” said Nanxi Liu, CEO of Enplug. “Our new Apps help users elevate their digital signage networks even further by giving them an easy, intuitive way to build excitement around holidays and other significant events.”

Countdown App
Countdown timers are an effective way to build employee and customer engagement – whether counting down to a future event, or counting up from a past event. Prominently displaying these timers is a great way to build interest, generate excitement or create a sense of urgency for deadlines, events and other milestones.

Using timers on prominently located screens helps increase participation and inspire engagement around important events. Whether motivating individuals in the final days of a fundraising drive, keeping important employee deadlines top-of-mind, building anticipation for product releases or counting down to the first day of a new school semester, a countdown clock is a powerful visual reminder of the immediacy of your message.

Users can choose from dozens of professionally designed templates, with layout options in both portrait and landscape screen orientation. Template colors, fonts and images can all be customized to ensure brand consistency across the entire signage network, and queuing up a tailored list of milestones is as simple as uploading a spreadsheet of dates with custom triggers to ensure that updates are made automatically.

Holidays App 
You’ll never miss another holiday with Enplug’s new Holidays App. An extensive library of artfully designed templates for more than 30 commonly celebrated holidays makes it easy to “set and forget” a full calendar of holidays, creating custom triggers to ensure holiday content displays on time, every time. Pre-defined color palettes, imagery and messages ensure the appropriate mood is created for each holiday, with the ability to further customize various elements to suit corporate branding and HR guidelines.

Featuring holidays in the workplace or in a customer-facing business is an important opportunity to build a shared sense of celebration to increase employee satisfaction and even incite customers to shop more generously. But scheduling holiday content can be challenging, especially when a particular holiday falls on a weekend or on a company holiday. Enplug’s new Holidays App empowers HR managers and marketers to take full advantage of these seasonal events, with the peace of mind that all holidays will be celebrated as intended for maximum impact. Celebrating holidays in retail settings can be especially effective. Each December as shoppers are inundated with stimuli vying for their attention, static signage is easily lost in the holiday shuffle, and digital signage is one of the few ways to grab and keep customers’ attention. Enplug’s new Holidays App enables retailers to take full advantage of the digital medium, using eye-catching dynamic signage to put shoppers in the holiday mood, creating a sense of urgency to drive additional sales.

For more information about Enplug and its full portfolio of digital signage software solutions, visit Follow Enplug on FacebookTwitter and LinkedIn to stay up to date on the company’s latest news.

About Enplug

Enplug’s cloud-based digital signage software empowers businesses to manage content across multiple displays from a single dashboard. With powerful enterprise features and an easy-to-use design, Enplug is the innovative solution to scale visual communications. Leading global companies in banking, education, retail, energy and more depend on Enplug for seamless marketing and internal communications experiences. For a demo of Enplug, visit

signageOS Announces Research Center for Digital Signage

For Immediate Release – October 7, 2019

CONTACT: Luke Gibbs,  Marketing Director

signageOS announces the inception of the signageOS research division to analyze and report on digital signage hardware and software.

signageOS Inc., San Francisco, CA, October 7, 2019: signageOS announces the creation of the signageOS Research Center to analyze and report on digital signage display and player performance, device management, security, and much more. The first report to be introduced by the signageOS Research Center is on Samsung Tizen 4.0.

“There has been a lively discussion around device performance for many years in the digital signage industry. For the most part, there has never been publicly available supporting evidence to validate the opinions expressed by opponents and supporters of media players or System-on-Chip displays. signageOS has decided to take the lead to test and benchmark.” – Stan Richter, CEO 

Further studies and reports will be produced on all relevant performance metrics for the most popular hardware in the digital signage industry. Access the detailed report as well as subsequent reports and studies by subscribing at Our partners & subscribers will have the opportunity to utilize resources such as:

  • Performance results
  • Test cases
  • Test scenario descriptions
  • Video recording evidence (including slow motion, high-resolution video captures)
  • Testing videos
  • HTML5 content
  • Source codes for HTML5 players/Applets used for testing
  • Further signageOS commentary on results and implications

The signageOS Research Center aims to push the limits of innovation by analyzing and reporting on accurate information, independently gathered and tested for all digital signage hardware and software.

Top Reseller of Videotel Digital Products Says Their Satisfied Customer List is Booming

For everything from weddings and informal gatherings to large venue corporate functions, one audio visual company in the heart of Brooklyn, NY, continues to keep Videotel Digital top-of-mind. Providing A/V equipment sales and rentals nationwide, Soundhouse Rentals, Inc. has partnered with the Southern California company to supply clients with superior equipment. A fan of the VP71 XD Industrial Digital Signage Player from Videotel Digital, the full-service corporate A/V, pro audio, and DJ equipment rental service uses the product themselves. Offering clients in New York’s five boroughs a full range of on-site event production and technical services, Soundhouse engages crowds with the VP71XD on the regular.

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