SAN DIEGO (PRWEB) May 28, 2019
What can come between a bunch of trapped ghosts and part-time adventure seekers tasked with only minutes to send them packing? Not much thanks to Videotel Digital’s VP90. This 4K/1080 industrial networked digital signage media player has turned a room full of clues into an “amazing installation” for Great Room Escape‘s Ghost Hotel experience. Making the new interactive game fun for “ghost investigators” in search of disturbances made by five lost souls, the VP90 fits the bill. Now customers can say they’ve been there, freed the dead, and had a blast all at the same time.
We are excited to announce that DSF board member, co-founder of HighStreet Collective Retail and digital signage guru Laura-Davis Taylor will be continuing the popular #DSFLive interview series with rAVe [PUBS] at InfoComm 2019, June 12-14.
Laura will walk the show floor to conduct interviews with exhibitors that have interesting and innovative digital signage products and solutions to help showcase the buzz-worthy booths. Newsflash: THIS ISN’T PAY FOR PLAY! Our only goal is to help tell the story and highlight the most noteworthy digital signage products and solutions at the show.
Interested in submitting your product for consideration? Fill out the survey linked below and Laura will review it and get back to you. All the interviews will be published on our InfoComm 2019 MicroSite and are brought to you by rAVe [NOW], the Digital Signage Federation and of course, Laura Davis-Taylor.
Submit your product here.
Authored by Rise Vision- DSF Member
Are libraries really needed? That’s the question James White, M.Ed asked as he stood at the doorway of their large but unused library space.
White, who has been President of Marquette Catholic High School for over five years, wasn’t against libraries. On the contrary, he believes that books were essential to learning. What White was really questioning was if libraries were supposed to be about learning, but no one was learning in the space, then was it really the best use of the area?
White began to create a plan to reinvent books and learning at the library. It started with moving the books online. Every student at the school received an iPad, and now had access to thousands of books at their fingertips.
With the books removed, the open space was used in an innovating way. White understood that students learn best in a hands-on environment. He looked at the space and decided that if his school had a chemistry lab, then why couldn’t it have a finance lab.
The result was nothing short of state of the art. LED tickers draped the walls, and two digital displays showed a large marketwall. The computer lab doubled as finance workstations with the latest simulation software. Each semester, Marquette has about eight business classes in the lab.
The result? It’s in the data: 75% of the students are taught at a college level, and about 70% of the students that take a course in the lab will go into the finance field.
The finance lab has helped the school recruit some of the best educators in the country. While White got some push-back for removing the library, it has now become a hallmark of his school; it shows anyone visiting that Marquette stops at nothing when it comes to investing in their students future.
Signagelive will be at InfoComm 2019 on 12-14 June 2019 at the Orange County Convention Centre, Orlando Florida.
InfoComm 2019 is the largest professional audiovisual trade show in North America, focused on the pro-AV industry, with 1,000 exhibitors, thousands of products, and 44,000 attendees from 110 countries.
Signagelive will be demonstrating with our partners on several booths:
Philips booth 3421 – we will be demonstrating the use of our Signagelive platform to deliver solutions for workplace (internal) communications.
BrightSign booth 343 – we will be showing our digital room scheduling solution which increases the efficient use of meeting rooms and improves in-house communications.
NEC booth 1600/W202A –we will be showcasing our integration with NEC’s ALP (Analytics Learning Platform) delivering real-time insight-driven digital signage.
To book a meeting with the Signagelive team at InfoComm 2019, please complete this form and one of our team will be in touch.
To learn more about Signagelive solutions and to discuss your digital signage requirements, please get in contact with us.
Retailers need to be ahead of the game as they are currently facing many challenges from online and discount retailers. DSF Member, Signagelive, has created a video showing how retail digital signage has a major role to play to increase commercial results.
Digital signage can help to provide an effective digital retail strategy. Retailers are investing in omnichannel initiatives to increase sales, improve their market share and improve customer loyalty…. Learn More
An Article by Jeff Hastings, CEO of BrightSign
This May we’ll attend the 2019 Restaurant Show in Chicago. We’ve attended the show for many years, during which time we’ve seen the restaurant industry embrace digital signage more enthusiastically each year.
If you look at the evolution of restaurant-based digital signage, it started out very utilitarian – primarily menu boards in quick-serve restaurants and other high-traffic establishments. The ability for restauranteurs to rotate menu items more easily and change prices on the fly was a huge leap forward compared to static, legacy signage.
As software platforms became more powerful and user-friendly, rich content became more commonplace. Menu boards were no longer just informative, they were eye-catching as well. They grew in number, to the point where video walls became commonplace. The ability to synchronize content across an array of screens opened up new possibilities for restauranteurs to present visually striking content and for stadium concessionaires to brand their stands in different ways depending on the current live event.
Despite this proliferation of digital signage, in most cases the screens remained behind the counter. But that’s changing, and changing fast.
The digital transformation taking hold in today’s restaurants is the integration of customer-facing interactive displays. Some of these are found in QSR drive-throughs, and a growing number take the shape of interactive kiosks found inside restaurants themselves.
Indeed, there was a great deal of buzz around interactive kiosks at the 2018 Restaurant Show, and I expect that trend to grow at this year’s show. The emergence of self-serve restaurant kiosks doesn’t come without its share of controversy, particularly around the question of whether kiosks will put jobs at risk. But I’m of the opinion that kiosks represent a net gain for the restaurant industry in that they give customers the choice of interacting with a kiosk or a traditional cashier. In my opinion, even the most tech-forward restaurants will embrace this self-service/full-service hybrid model for the foreseeable future. Early adopters are already on board with the idea of ordering from self-service kiosks, with mass-market acceptance just around the corner.
Ben Putland, COO Grand Visual & MD QDOT
Creative agility and growing automation are bringing digital out of home (DOOH) media more in line with other digital channels. It’s never been easier for brands to activate and optimise creative on-the-go, reacting to news, events, and other relevant real-time data signals. It’s no surprise then that digital heavy weights such as Google, Apple and Amazon are some of DOOH’s biggest spenders.
But, if DOOH is going to continue to grow and establish itself as a significant voice in the digital conversation we need to be programmatic ready with automated, independent, transparent reporting. To truly open up the medium to advertisers across the spectrum – independently verified playout is essential. We need to enable DOOH to be traded alongside other digital platforms, in metrics that advertisers can understand and trust.
The Missing Part of the Equation
One of the most significant developments digital has brought to OOH advertising is the ability to leverage geo-location data for attribution, targeting and measurement. Now, advertisers can build a sophisticated picture of OOH audience movement.
But, when it comes to understanding and proving ROI we need to provide advertisers with real time metrics, to close the loop of their marketing activity and optimize spend. Without reliable, independently verified Proof of Play data, what use are all these impressions? If there is no proof that the creative played, then there is nothing to validate it was seen by the audience.
The Current State of Proof of Play
The current situation for DOOH proof of play reporting and verification of campaign playout is variable. On the one hand we have completely manual, and quite time-consuming reporting methods, and at the other end of the spectrum we have fully automated and transparent reporting, with all the levels in between.
Self-verification therefore remains a big part of the current DOOH ecosystem. Although this will change over time as new technology emerges and the number of reporting levels increase, to really push the needle forward and build value and trust with advertisers, the industry needs to be able to state that advertising is independently verified
The Path to Independent Verification: DOOH Primer
Globally agreed standards for independent 3rd party verification of advertising playouts (down to a panel and individual play level), will support the growth of the DOOH market globally. This will require significant effort in the beginning. Businesses will have to change their mind set, their processes and find alignment with each other. There is no organization or individual that can solve these problems alone.
We need to collaborate to implement new global reporting standards and build trust and transparency across the DOOH sector. This process has already begun with thought leaders and early adopters picking up the challenge. The DOOH Primer, is a comprehensive set of best practices compiled by five leading industry trade groups. The framework defines consistent proof of play (PoP) standards that can be used globally to support all the stakeholders involved in the DOOH market place.
This is just the beginning of a long journey. In the short term, new operational complexities are bound to be introduced as technical capabilities and methodologies are developed. But in the long term it will pay dividends. Just like in the online world, setting universal standards for DOOH will help to deliver significant global revenue growth.
As more DOOH operators adopt a single independent source of measurement, the easier it is to buy and analyse campaigns across multiple publishers using a common language. At this point media-buying organisations can start to treat DOOH as an extension of a holistic, strategic omnichannel marketing plan – the holy grail.
New Approach Helps Large Organizations Overcome Bandwidth Limitations of Terrestrial Networks
LOS GATOS, CA – (May 6, 2019) – BrightSign, LLC® today joined forces with Convergent Media Systems Corporation and KenCast to debut a new platform for large organizations to distribute and manage media files with their existing satellite networks.
Although terrestrial networks are used for a broad range of digital signage applications, bandwidth constraints and other inherent limitations have limited their appeal for many organizations. Meanwhile, larger organizations from national retail chains to government institutions that multicast to thousands of locations via satellite networks have had limited ability to customize and confirm complete delivery of their video, audio and image files to all end-points.
“This new solution gives AV integrators an entirely new way to look at satellite networks,” said Jeff Hastings, CEO of BrightSign. “Our partners Convergent and KenCast developed an innovative way to use satellite technology not to simply broadcast content, but to intelligently deliver and manage robust video content across any satellite network, no matter how complex or geographically distributed.”
Convergent has developed an innovative solution to take full advantage of satellite network infrastructure using BrightSign and KenCast technologies. Convergent integrated KenCast’s client software with BrightSign’s media players and KenCast’s head-end software with BrightSign Network Enterprise Edition (BSNEE), to create a cost-effective means of distributing large files to networked players via satellite.
Convergent’s INSPIREEnterpriseSM content automation service is a complete Digital-Signage-as-a-Service package that includes the media player and software, content and support for a flat monthly fee. INSPIREEnterpriseSM makes it easy for organizations to broadcast a wide range of employee-facing content including live townhall meetings and Video-on-Demand, which enables users to access stored media files using a touchscreen display or IR remote control. Convergent also provides custom-branded motion graphic templates that can be dynamically populated from a web form or customer database/application. This ensures the content is always fresh and engaging, yet only requires minimal effort to produce.
“Now, satellite service providers and their customers can increase the return on their investment in satellite infrastructure by using these networks to support digital signage,” said Greg Davis, SVP Sales & Marketing at Convergent. “Our INSPIREEnterprise digital signage service enables businesses and government organizations to communicate with their employees more effectively, and thereby increase employee productivity, compliance, safety, morale and retention.”
KenCast pioneered the use of satellite networks for reliable and secure file and stream distribution in the early 90’s. Its Fazzt digital delivery system is a sophisticated and widely used tool that securely and efficiently manages content delivery via satellite and terrestrial networks. Although terrestrial networks are an excellent option for corporate communications videos – driving costs down as the number of players increases – this approach is not ubiquitous. As part of this joint solution, KenCast client software is loaded onto BrightSign players that are connected to each end-point. The KenCast server software tags and then multicasts every data packet to each of the designated end-points, ensuring precise content distribution.
“KenCast is pleased to join Convergent and BrightSign to offer this hybrid platform that unites the innovative AV distribution tools of each of our companies, which have been developed from years of experience building highly efficient satellite networking solutions,” said Dr. William Steele, CEO of KenCast.
Visit www.brightsign.biz for more information about the company’s complete portfolio of digital signage hardware and software solutions.
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.
Convergent Media Systems Corporation, a Ballantyne Strong Inc. (NYSE American: BTN) company, is changing expectations about how to create and manage location-based digital experiences. With 35 years of innovation, we challenge clients to think differently about how they engage with their customers and employees and the technology they use to do it. Clients rely on us to eliminate complexity by integrating and managing best-of-breed technologies into single-source solutions. And our award-winning creative captivates, engages and motivates buyers. Today our digital experiences reach thousands of locations around the world and are seen by millions of people each day.
Based in Norwalk, CT, KenCast is trusted by the Hollywood movie studios, military and government agencies, major news networks, retail businesses and financial institutions to provide fast, secure and ultra-reliable delivery of their most important multimedia content via terrestrial, satellite and mobile networks. With an extensive patent portfolio, the company has been innovating since its founding in 1994 and continues to stay ahead of the pack in the content-delivery market. Today, the company powers more than 2,000 networks on every continent around the globe, enabling end-to-end control for users sending and streaming content to any number of sites. Visit www.kencast.com for more information.
Signagelive has announced a new strategic partner ArtPlayer enabling our customers to select from thousands of modern and classical artworks for playback on their Signagelive powered players and SoC Displays. Fully integrated with Signagelive, ArtPlayer users can create and publish art directly into Signagelive, without the need to update manually. All subsequent changes to content in ArtPlayer are automatically updated on Signagelive players showing the ArtPlayer content.
ArtPlayer is available in the Signagelive Marketplace and can be easily added to your Signagelive platform, just click here to find out more.
ArtPlayer is a TV streaming and digital signage art service that gives you the tools to create and display thousands of high-resolution masterpieces
Research has shown that people work approximately 15% faster in an office with art. It can also reduce restlessness and perceived wait time in a waiting room by creating a stimulating atmosphere.
ArtPlayer is part of Cumedin ApS, a culture and media company focused on the distribution of TV and digital signage art to airports, hotels, restaurants, libraries, hospitals etc. Our vision is to become the leading global provider of TV streaming and digital signage art that can be adjusted according to purpose, style and mood for displaying in public spaces and the future digital home.
For more information, visit artplayer.com or follow ArtPlayer on facebook.com/artplayercom
Signagelive’s digital signage platform is used globally by over 2000 organisations to manage their networks.
Supplying digital signage software and services to multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific.
Its innovative technology media playback software is written in HTML5, is cloud-based and is compatible with an unrivalled number of display screens, mobile devices and video wall display systems.
We are excited to partnering with global digital signage leader Signagelive to expand the reach of our ArtPlayer service to Signagelive customers worldwide. ArtPlayer can easily be implemented into Signagelive’s digital signage platform simply by adding a link to the playlist. ArtPlayer’s thousands of beautiful and crisp artworks can create great value for Signagelive customers by being used for decoration, enhancing work environment, increasing creativity and productivity, reducing stress and perceived wait time etc. In fact, research has in recent years had increasing recognition of the power of art for boosting the well-being, happiness and engagement of people.
Morten Kryger, Managing Director, ArtPlayer
Through our Signagelive Marketplace, we aim to bring the widest choice of content and apps to our customers and partners. The inclusion of ArtPlayer to the Marketplace enables an extensive library of modern and contemporary artworks to be scheduled and published to any Signagelive supported player or display. Displaying art in the workplace and public spaces has been shown to boost productivity, lower stress and increase wellbeing; all of which are compelling reasons to add ArtPlayer to your digital signage content strategy.
Jason Cremins, Founder & CEO, Signagelive
Signagelive and NEC Display Solutions partner to deliver real-time digital signage content and analytics with NEC Analytics Learning Platform (ALP)
Signagelive’s deep integration with NEC ALP enables real-time digital signage content playback decisions and analytics, providing network owners with business intelligence.
The NEC Analytics Learning Platform (ALP) Pro optimises message
delivery with automated content creation and recommendations for
targeted customers using AI-based analytics, enabling retailers to
customise their content based on age, gender, events, and weather.
For retailers, NEC ALP and Signagelive deliver analytics and content personalisation that is normally reserved for e-commerce and mobile applications. The resulting real-time and contextual digital signage solution enables retailers to combat the face head-on the commercial challenges resulting from online retailers.
Signagelive has developed a deep integration with NEC ALP resulting in the following features:
Integration of media to be soft triggered – assign and match media to each ‘soft trigger’ in NEC ALP and publish to Signagelive Players ready to be triggered.
Verification of Media Delivery to Player – Media published from NEC ALP to Signagelive is verified as received by each Signagelive Player and reported back to NEC ALP.
Real-time reaction engine – Signagelive has
developed a real-time reaction engine that listens to ‘soft trigger’
requests from NEC ALP before determining what media asset should play
next. Decisions can be received by each player up to the last 2 seconds
of a currently playing media asset deliver real-time reaction to NEC ALP
Real-time Proof of Play – As each NEC ALP media
asset is played a verbose log of the date and time of playback along
with the media ID is sent to the NEC ALP platform for real-time proof of
play reporting and analysis.
NEC ALP will deliver real-time triggers, and customers will continue
to use the comprehensive media and management features of Signagelive
including publishing of default and scheduled content, along with
proactive monitoring of Signagelive players.
Signagelive has developed support for NEC ALP utilizing BrightSign
Players due to their robust, high performance and developer friendly
operating system framework. Support for Signagelive’s Windows 10 IOT and
Mac OSX players will follow.
Signagelive will be showcasing our NEC ALP integration in the NEC
Booth #2300 at Digital Signage Expo (DSE) on 27th and 28th March 2019.
In addition, you can meet the Signagelive team on our own booth #2418 to
discuss our NEC ALP integration.
Jason Cremins – Founder and CEO of Signagelive
NEC ALP Platform adds a layer of intelligence to Signagelive networks enabling dynamic insight based digital media playback on Signagelive managed players and displays. The ability to use real-time analytics and insights to determine what to play; where, to whom and when, enables our customers to optimise the impact of their messaging for audience and maximise the return on investment in their digital signage network.
Rich Ventura – Vice President of Strategic Management of NEC Display Solutions of America
NEC Display is excited about the integration with Signagelive into the ALP Platform. Building on our commitment of delivering a complete integrated business intelligence platform we see this partnership as a natural extension of ALP and ALP Pro. Signagelive’s commitment to delivering global solutions aligns with the core focus of NEC.
About NEC Display Solutions
NEC Display Solutions of America, Inc., a leading designer and provider of innovative displays, offers the widest range of products on the market, such as commercial- and professional-grade large-screen LCD displays, desktop LCD monitors, direct view LED displays, a diverse line of multimedia and digital cinema projectors, integrated display solutions, and analytic business intelligence solutions. The NEC Analytic Learning Platform (ALP) optimizes message delivery with automated content creation and recommendations using AI-based analytics, enabling retailers to customize content based on non-identifying demographic data. Benefitting from the technologies of NEC Corporation and its own Research and Development, NEC produces leading-edge visual technology and customer-focused solutions for a wide variety of markets, including education, retail, transportation, broadcast, enterprise, healthcare, houses of worship, and many more. NEC is orchestrating a brighter world with the quality and reliability of its products and outstanding customer service.
For additional information about NEC Display Solutions of America products, call (866) NEC-MORE, or visit the website at www.necdisplay.com.
Signagelive’s digital signage platform is used globally by over 2000 organisations to manage their networks. Supplying digital signage software and services to multiple markets including retail, education, and hospitality, to over 46 countries across EMEA, Americas and Asia Pacific. Its innovative technology media playback software is written in HTML5, is cloud-based and is compatible with an unrivalled number of display screens, mobile devices and video wall display systems.
Jason Cremins, Founder and CEO