MEMBER PRESS


Digital Signage Integrates Community at First-Ever Microsoft Flagship Store

CNARIO SUITE BRINGS THE BUSTLING COMMUNITY TOGETHER THROUGH AN INTERACTIVE SHOPPING EXPERIENCE.

“Empower every person and every organization on the planet to achieve more.” Microsoft’s mission statement demonstrates their desire to bring people together and help them to do more. A global leader in technology, Microsoft prides themselves on offering best-in-class performance and platforms. With a product lineup that focuses on engaging users and immersing them in the Microsoft cloud-first world, customer interaction is a top priority. When opening their first-ever flagship store on bustling 5th Avenue in New York City, Microsoft needed a way to attract busy shoppers and entice them to join the experience. YCD was able to offer the perfect solution for their hectic Manhattan location.

YCD Multimedia, working with their content partner Synect Media, provided a digital signage solution that managed to make a major impact in one of the most-visited cities in the world. Located just blocks from Apple’s famous “cube” store, Microsoft opened their largest facility yet featuring five floors, a glass facade and over 22,000 square feet. YCD Multimedia previously delivered digital signage solutions for Microsoft retail stores. When opening the flagship store, Microsoft trusted YCD to enhance the immersive experience even further and attract customers to get involved with the products. Using Cnario Digital Signage Suite, YCD presented media solutions that were successfully able to integrate the community and engage them in the Microsoft brand better than ever before. Microsoft’s goal was to engage shoppers so that rather than just strolling through the store, they would spend time with the hardware and have a hands-on experience. Immersive video walls and an over-sized “culture” wall were installed throughout the sprawling location. Cnario Digital Signage Suite was used to seamlessly stream content on several high-definition video walls. These walls featured videos, images and information and gave shoppers the ability to play Xbox and be surrounded by directional sound – totally immersed in the game. The 3rd floor theater used its own large plasma touch screen video wall, which runs Windows for training sessions.

In addition to the video walls, a massive two-story “culture” wall was constructed. The focal point of the store was designed to capture the attention of shoppers with digital imagery. Not only did it captivate visitors, it gave Microsoft a reputation as an integral member of the New York City community. The “culture” wall never displays advertisements, instead it fills with digital art and other non-commercial content which complements the architectural facade. Microsoft’s Corporate Vice President, David Porter, praised the video wall saying, “As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience, this is a goal we’ve had since day one—we were only waiting for the right location. And now we have it.” Cnario Digital Signage Suite enabled Microsoft to integrate the community and immerse its visitors in a unique, hands-on experience like no other.

Link to Case Study


DIGITAL SIGNAGE STRENGTHEN BRAND AWARENESS AND INNOVATION IN CUSTOMER EXPERIENCE

The Ultimate Personal Customer Experience

Technological innovation does not stop at the manufacturing plant; it has also moved into sales and marketing. And Volvo, as always, is taking it some steps further. Volvo has teamed up with YCD Multimedia in order to provide the ultimate personal customer experience.  The purpose of this project, the Volvo Retail Experience (VRE), is to create an integrative environment that will include both physical and digital presentation throughout all the service areas. In this way, Volvo plans to emphasize branding and innovation in the showrooms, where customers meet the company.

BENEFITS:

  • A scalable digital signage solution that can expand in accordance with changing needs;
  • A central content management hub for real-time content creation, approval and dissemination;
  • Optimization of advertising space; not only it is possible to control either a single screen or design a multi-screen wall layouts, but you can personalize each screen for specific customers, regions, seasons, (even local weather) etc. using various variables.
  • Uniquely immersive video walls for providing informational, promotional and interactive content in a way designed to turn any chance encounter into a returning customer.

People-Centered Values & Cutting-Edge Technologies
The Volvo Retail Experience will display the company’s “people-centered” values in conjunction with its cutting edge technologies, by using YCD Multimedia’s state-of-the-art digital signage management platform, Cnario Software.

Volvo chose YCD’s Cnario not only because it is innovative, but also because it is a future-proof product; therefore, it integrates seamlessly with Volvo’s future-facing philosophy.

Link to Case Study



Wovenmedia Introduces the Institute of Culinary Education to the Digital Signage Industry’s Largest Content Library

 

FOR IMMEDIATE RELEASE

 Wovenmedia Introduces the Institute of Culinary Education to the Digital Signage Industry’s Largest Content Library
 Wovenmedia-Powered DOOH and Online Networks to Deliver Content That Brings Visual Storytelling to Life.

San Francisco, CA – February 27, 2018 – Wovenmedia®, an industry-leading provider of premium video content and software solutions for digital signage and online video networks, is pleased to announce its partnership with one of the largest and most diverse culinary schools in the world, the Institute of Culinary Education (“ICE”).

Established in 1975, ICE offers award-winning professional training and continuing education for culinary professionals, many of whom are leaders in the culinary and hospitality industries. Besides that, ICE hosts more than 500 special events each year and is home to one of the world’s largest recreational cooking, baking and beverage programs with more than 26,000 students annually.

“We are delighted to partner with Wovenmedia to extend ICE’s content platform and expose more than 122 million viewers to behind-the-scenes footage from our culinary classes, plus recipes and cooking tips from ICE’s chef-instructors and experts,” said Brian Aronowitz, Chief Marketing Officer at ICE.

“Wovenmedia is excited to further expand its 150+ top-tier content partnerships with ICE’s informative and tasty content that will be made available to our enterprise clients via the WovenManager™ and WovenContent™ solutions in all locations which include key retailers, auto dealerships and healthcare providers across the U.S. and Canada,” said Joellen Jacobs, Vice President of Programming and Production at Wovenmedia.

 

About Wovenmedia
Wovenmedia is a provider of cloud-based enterprise video publishing solutions that are built for premium video quality, performance and scale from the ground up, and include best-of-breed software, hardware, content, configuration and support. Wovenmedia’s clients create highly engaging, custom branded video channels by combining their own content with videos from leading media companies. Wovenmedia-powered video networks currently reach 122 million viewers on 120,000 place-based screens in over 6,000+ locations in all 50 U.S. states and across Canada, and on a variety of web and mobile networks. For more information, visit www.wovenmedia.com.

About Institute of Culinary Education
The Institute of Culinary Education (ICE) is one of the largest and most diverse culinary schools in the world with campuses in New York and Los Angeles. Established in 1975, ICE offers award-winning six to 13-month career training programs in Culinary Arts, Pastry & Baking Arts, Health-Supportive Culinary Arts, Restaurant & Culinary Management and Hotel & Hospitality Management and continuing education programs in Artisan Bread Baking and the Art of Cake Decorating — with more than 14,000 successful alumni, many of whom are leaders in the industry. Notable alumni of ICE’s programs include Gail Simmons, Missy Robbins, Marc Murphy, Mashama Bailey and Steve Samson. ICE also offers continuing education for culinary professionals, hosts more than 500 special events each year and is home to one of the world’s largest recreational cooking, baking and beverage programs with 26,000 students annually. ICE’s 74,000-square-foot, cutting edge campus in New York City and its new west coast campus in Los Angeles were designed for inspiration, creativity and community.  Visit us at ice.edu or join them on Twitter, Instagram and Facebook at @iceculinary to learn more.

 

Further information
Aybike Kose, Wovenmedia
akose@wovenmedia.com


Videotel Digital – A Leading Digital Signage Manufacturer, is Set to Exhibit and Display its Product Line at the Digital Signage Expo 2019

A exhibitor of previous year’s DSE Expo, on March 26th-29th Videotel Digital will showcase their latest product line. Networking with potential resellers, businesses, and individual clients from around the world, Videotel’s executive management team will share their unique solutions live on the show room floor. Their products include a full line of industrial digital signage media players, three different seamless looping DVD players and six unique interactive signage solutions – all of which are industrial grade and designed to continuously play and seamlessly loop digital and image content without the need for a remote if desired. For use in venues where marketing content can effectively auto-loop for for any audience or provide solutions that create an impactful interactive display or experience. For all size businesses, they manufacture reliable and industrial products with simplicity at its finest.

Read more.


DSE Early Bird Deadline Extended – Now March 1

The Digital Signage Expo has announced that the early bird deadline for reduced pricing on attending the expo and sessions has been extended until March 1.  This means DSF Members have until Friday, March 1 to register at reduced pricing and receive an additional discounts offered by the DSF.

Members are encouraged to update their online records early with all people from their company potentially attending the conference so that we may inform the DSE of who is on our membership roster.

ABOUT DSE

The Digital Signage Expo is the world’s largest and longest running conference and trade show exclusively dedicated to showcasing innovative digital display and interactive technology solutions for customer and employee communications.

Digital signage and interactive technology networks are revolutionizing communications all across the globe and DSE is the one event where you can see it all and experience it up close and personal.

Professional attendance at DSE is comprised of decision-makers from key industry categories such as retail, restaurant, healthcare, higher education, hospitality, digital out-of-home networks, transportation and systems integration/installation, to name a few.

Over 200 exhibitors feature technology and services including flat panels, media players, software, networking devices, delivery, content and more.

A hallmark of the annual event is a large and diversified digital signage educational program with more than 75 unique seminars, workshops and roundtable discussions.

Visit the official DSE website for more information and content.


Connectpoint Inc. – DSF Member Interview

1. What does your company do?

 

 

 

 

Connectpoint® is a premier provider of ePaper-based, real-time, solar-powered digital and interactive signage servicing industries such as transportation, aviation, municipal government, traffic and hospitality, to name a few. Our digital signs have been battle-tested in the rapid, evolving world of transportation. Connectpoint® has powered hundreds of ePaper digital signs for 18 transit agencies across 12 states.

 

2. What’s next for your company/the industry?

 

 

In addition to growing our partnerships in the transportation sector, we will develop other vertical markets such as hospitality, municipal government and aviation.

 

3. Why did you join the DSF?

 

 

 

Having successfully deployed digital signage for 18 transit agencies across 12 states we are well-known in the solar-powered, ePaper, real-time digital signage transportation space. We would like to increase our visibility in the digital signage community in other sectors and grow our network.

 

4. How may fellow DSF members reach you?
Please, feel free to email or call:
Donna Amato
805-682-8900
damato@chkamerica.com
connectpointdigital.com

How to ensure your Workplace Digital Signage Project is a success and the pitfalls to avoid

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This article was created by our CEO, Jason Cremins and published on the Sixteen:Nine blog.

Why should I deploy digital signage within my workplace?

Every company or organisation regardless of their size or number of employees have a need to communicate openly and effectively with their teams. The challenge is that for many companies a sizable percentage of their workforce do not have a copy email or access to an Intranet and for those that do, the volume of messages they receive on their phone, tablet or laptop dilutes the message you want to communicate or is ignored completely. Add the challenge of distributed workforces over multiple locations, time zones and languages and the need to find an alternative and effective method of employee communication is clear.

The solution is to deploy a robust, scalable easy to manage digital signage network that can engage, educate, entertain and inform employees within common areas within; offices, lobbies, break rooms, factory floors, sales departments, canteens and meeting spaces.

Read more


BrightSign Media Players Now Integrate with Adomni’s Digital Out-of-Home Selling Platform

BrightSign Media Players Now Integrate with Adomni’s Digital Out-of-Home Selling Platform

BrightSign Owners Will Now Be Able To Connect Their Screens And Ad Inventory To Adomni’s Ad Marketplace And Have Control Over Their Content Through The New Adomni Ad Marketplace For Brightsign

LOS GATOS, CA – (February 4, 2019) – BrightSign LLC®, the global market leader in digital signage media players, today announced that its media players are now fully supported by Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising.

“We are elated to partner with BrightSign, the leader in the industry, and are thrilled to roll out the new Adomni Ad Marketplace for BrightSign,” said Jonathan Gudai, CEO of Adomni. “Now, BrightSign media player owners can unlock new revenue streams by connecting their digital screens to the Adomni digital out-of-home marketplace. Our one-of-a-kind technology, paired with the BrightAuthor and BrightSign Network platforms, provides screen owners with full control over the advertising content that is purchased.”

BrightSign operators can also choose how much of the share-of-voice can be opened up to purchase by outside advertisers; from as little as 10% to as much as 100%. Early adopters of the Adomni and BrightSign integration include media owners with screens in hotels, casinos, medical offices, bars, restaurants and convenience stores.

“Our collaboration with Adomni gives DOOH advertisers unrivaled control in how they structure and execute their campaigns,” said Jeff Hastings, CEO of BrightSign. “The BrightSign platform with Adomni lets advertisers determine precisely when and where their ads are displayed, and adds analytics to clearly demonstrate the ROI of those campaigns.”

To learn more about Adomni’s digital signage platform for Brightsign, visit www.adomni.com/brightsign. For more information about BrightSign’s full portfolio of digital signage hardware and companion software, visit www.brightsign.biz.

About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign 4K players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.

 About Adomni
Adomni is a self-service online platform that makes digital-out-of-home advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can launch campaigns in minutes, using one of the fastest growing DOOH networks in the world. Currently, the Adomni platform has over 50,000 digital screens available across the U.S., Canada, Europe and Australia. Learn more at www.adomni.com

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John Snedigar

Faultline Communications

john@faultlinecomms.com

408-705-7518

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Online Preview- HighStreet Collective’s Q1 2019 Retail Innovation Radar Report

HighStreet Collective’s Q1 2019 Retail Innovation Radar Report: Post NRF Edition

DSF member, HighStreet Collective, invites the industry to participate in this online event.  This 45-minute webinar will recap some key highlights from NRF 2019 as well as some gems we found while walking the streets of New York. You’ll get a sneak peek of HighStreet’s Q1 Retail Innovation Radar The report will be released a few days after the webinar and will be highlighted by the DSF.

Takeaways for this event include:

• How retail innovation has taken a quantum leap forward, and how to keep up
• Why technology isn’t the retail savior for everyone
• 6 emerging technologies that very may become table stakes by 2020

Time

Thursday, February 14, 2019 at 12:00 PM in Eastern Time

Register

Register at https://zoom.us/webinar/register/WN_13erfUY9R5KNIBHAA9W0jQ


BrightSign Announces Partnership with AdMobilize

BrightSign Announces Partnership with AdMobilize
Company’s Series 3 and 4 XT, XD and HD Players Can Now Support AdMobilize Audience Intelligence

LOS GATOS, CA – (February 4, 2019) – BrightSign LLC®, the global market leader in digital signage media players, announces a partnership with AdMobilize, the world’s #1 audience intelligence company that focuses on powering DOOH and retail networks with real-time, fully anonymous audience intelligence. The partnership comes after more than a year of collaboration in an effort to bring this industry-evolving solution to market.

BrightSign Series 3 and 4 XT, XD and HD expanded I/O digital signage media players can now support AdMobilize audience intelligence with a keen focus on enhancing the consumer experience by understanding engagement.

“The ability of AdMobilize to anonymously measure engagement with sophisticated computer vision technology on BrightSign players is a testament to the work both teams have put into this integration,” commented Jeff Hastings, BrightSign CEO. “This all-in-one solution integrating intelligence and a CMS of choice with our player hardware is ideal for our retail and DOOH customers.”

AdMobilize’s computer vision and AI software can provide, in real time and 100% anonymously, data regarding viewership, demographics, emotion, attention and other key KPIs. Rodolfo Saccoman, CEO/Founder of AdMobilize says, “Most marketers today have little knowledge regarding how consumers are interacting with their brand in the real world. Over the past 18 months, we have seen a massive influx of end users demanding physical-world engagement data in order to make the experience for their customers more intuitive, relevant and interactive. Together with BrightSign, they can now do that at scale and with a complete turn-key solution, all while ensuring total privacy protection.” With BrightSign hardware now supported, only a simple USB camera sensor needs to be added to activate the application.

The integrated solution comes from a demand to reduce the hardware footprint for analytics solutions in digital signage. By running both the AI and CMS applications on the BrightSign player, it significantly enhances the enduser’s ability to deploy across a network. One such example, which will be showcased at Integrated Systems Europe 2019, is with Signagelive (stand 8-C430), a global leader in enterprise content management solutions for digital signage. The trio have been testing the integrated solution on a variety of BrightSign players since late-2018 and have active global projects with customers in DOOH and retail.

As of today, the solution is readily available for any current or new BrightSign customer looking to acquire audience intelligence for their networks. Deployments for DOOH and retail projects began in early 2019. Both BrightSign (stand 8-C165) and Signagelive will showcase how audience intelligence enhances the digital signage experience at ISE 2019.

About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.

About AdMobilize
AdMobilize is the world’s #1 anonymous intelligence platform for the physical world. Since AdMobilize’s launch in 2012, it has one clear mission: to provide real-time measurement, proof-of-performance analytics, and interactivity at scale for Out-of-Home, digital signage, and retail. AdMobilize bridges the online with the physical world by providing the most complete cutting-edge AI-based technology. It serves clients in over 80 countries and has forged partnerships with the industry’s most respected companies. Learn more at www.admobilize.com or on Twitter @AdMobilize.

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