Letter from DSF Chair, Richard Ventura

Letter from DSF Chair, Richard Ventura

It has been quite a whirlwind for our organization since last year’s Digital Signage Expo. In 2017, we unveiled a new brand logo & website and announced the formation of the Global DOOH Council. The Council was created with the explicit purpose of developing resources for DSF members to build their capacity to support out-of-home advertising companies, agencies and brands.


Digital Out-Of-Home Drivers And Headwinds

Digital Out-Of-Home Drivers And Headwinds

An Article by DSF Global DOOH Chair, Sheldon Silverman, In Sound and Communications Magazine
Viewer data and client problem-solving skills are essential for success.
It was the best of times; it was the worst of times. The year gone by was a fantastic one for digital out-of-home (DOOH), and, at the same time, a problematic one by the end of the year.