…the point is made: network operators have dramatically changed their approach to business and content strategy, in sync with what consumers of our messaging have come to expect. The technical ecosystem has changed with it.

Article by Ken Goldberg, CEO, Real Digital Media, a STRATACACHE company and former Chairman of the DSF

 

Words and word choice are important. They convey meaning, conjure up images and can even evoke emotions. Words can also be constraining. As much as it pains me to say it, I believe identifying our industry as “digital signage” has become far too limiting to be useful any longer. Let’s examine why.

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