The DSF is the official association sponsor of the Digital Signage Expo (DSE) and an association sponsor of the APEX Awards which are celebrated each year at DSE. Why do we think it’s important to participate in these awards? The answer is simple- because excellent experiences matter. Celebrating the best and the brightest moves our industry and those we serve to stretch beyond the comfortable and mundane. The good-nature and collegiality of friendly competition is good for all of us- designer, user, owner, and vendor. This program gives us new ideas to take back to our environments and help to push the boundaries of what digital signage experiences can be.