The Digital Signage Federation (DSF) believes the time is right for an industry-wide commitment to strong privacy and transparency standards. Such standards can help preserve public trust in digital signage and set the stage for a new era of consumer friendly interactive marketing.

Incorporating privacy into digital signage business models and data management practices is the best way to prevent privacy risks before they arise. It will likely be less expensive for digital signage companies to integrate privacy controls now, while identification technologies are still relatively new to the industry, than it will be to retrofit privacy protections onto future systems.

How digital signage companies handle the privacy issues they face today will affect the way the public, regulators and advertiser clients perceive the industry – as well as the industryʼs direction in the future.

View the Privacy Standards (Adopted by the DSF, February 2011, PDF 1MB)