DOOH Tag Archive

Five Future Truths of Digital Signage in Retail

A few months ago, Dallas, Texas saw the opening of high-end clothing store, Reformation. Along with its eco-friendly materials and celebrity-worthy styles, the retailer is introducing local fashionistas to a new way of shopping using touchscreens.

Around the store, there are touchscreen displays and iPads. Customers can use the devices to scan through available inventory or should they see something on the floor they want to try on, they simply digitally select the style and size preferred. The garment is immediately placed in a dressing room by a sales associate and voila — ecommerce meets instant gratification.

Around the world retailers are incorporating digital signage tools like this in innovative and exciting ways, especially as they struggle with low margins and the increasing demands from a digital consumer base. Digital signage has instant appeal as a way to connect to customers. Equally important, digital signage is a core component to the next generation of retail-aligned technologies, such as wearables and beacons.

RMG Launches a Powerful, Next-Generation SaaS-Based Content Management Platform – Korbyt

Korbyt includes significant advancements in functionality and positions RMG to widen and deepen addressable market for its products

SignStix® Takes Major Step Towards Platform-as-a-Service (PaaS) with Advanced Integration Features for Truly Intelligent Digital Campaigns

As part of SignStix’s® upcoming 2.10 software release, the team behind the award-winning digital engagement platform have developed a set of brand new integration features that enable organisations to build…

What Makes an Industrial Digital Media Player Different

By Robert Suffoletta, Logic Supply The digital signage industry is booming. Analysts predict an 8.94 percent compound annual growth rate between now and 2020, and that by 2023 the market will be…

Mereo optimizes PIKASSO’s revenue

DSF EUROPE MEMBER PRESS RELEASE MEREO OPTIMIZES PIKASSO’S REVENUE Since June 2017, Mereo has been assisting PIKASSO optimize its revenue and client satisfaction on the different markets covered by the…