BrightSign Adds Depth to Executive Team with Key Hires from Amazon Web Services and Bose

Los Gatos, CA – July 26, 2022BrightSign, the global market leader in digital signage media players, expanded its executive team with key hires to fuel the company’s aggressive growth trajectory in the months ahead. Greg Herlein joins BrightSign from Amazon Web Services, while Matthew (Matt) Neutra comes to BrightSign by way of Bose Corporation. Collectively, they bring to the company more than four decades of experience developing and deploying digital signage for some of the world’s most notable and respected brands.

“To land either Greg or Matt individually would be a huge win for our company, but for them to join simultaneously speaks volumes about the opportunities that lie ahead for BrightSign,” said Jeff Hastings, CEO of BrightSign. “We’ve set some aggressive growth targets for the next few years and filling out our senior ranks with top performers from across the industry is precisely what we’ll need to deliver on those commitments.”

Greg Herlein joins BrightSign as Head of Software Engineering following a long tenure at Cisco and, most recently, at Amazon Web Services (AWS). He is a digital signage industry veteran with deep media and cloud expertise. At AWS, he earned certifications as a Solutions Architect, DevOps Engineer and Certified Developer. Herlein has extensive SaaS expertise across multiple large enterprises where he designed, built and managed products such as the Walmart Smart Network, Cisco Infinite Video Platform and the Cognitive Networks advertising monitoring platform. He holds multiple digital signage patents and was selected as a Technicolor Fellow. Herlein served previously at BrightSign, during which time he built the Sonos retail display.

While BrightSign is widely known as a hardware company, software innovation will continue to play a key role in the company’s growth moving forward. BrightSign’s dedicated operating system and its cloud-based digital signage management platform,, are key competitive differentiators for BrightSign. Herlein will guide all future software development to ensure BrightSign customers continue to enjoy a robust, world-class software experience when using BrightSign’s award-winning media players.

Matt Neutra recently left Bose Corporation to become BrightSign’s Senior Product Manager and Lead Experience Engineer. He’s been at the bleeding edge of immersive media, experience design and digital signage for more than two decades. During his extensive tenure at Bose, Matt founded the Bose Demonstration Engineering Group and was responsible for the technology behind hundreds of Bose store experiences and more than one hundred thousand Bose automated display experiences worldwide. He holds four U.S. patents for hardware, software and interfaces related to immersive media and digital signage.

Matt’s passion for bridging the gap between consumer electronics, entertainment and technology throughout his career suits him perfectly for his new role at BrightSign, where he will be instrumental in helping the company cement its position in established markets and forging new paths into emerging segments.

BrightSign’s market leadership was further solidified throughout the pandemic as the company continued to achieve significant milestones in spite of global supply chain challenges that led to consolidation across the digital signage and broader A/V markets. In 2021, BrightSign announced shipment of its two-millionth media player, and just last month the company debuted the new BrightSign XC5 media players at the InfoComm show in Las Vegas. Over the course of the next six months, the company expects to unveil several additional models to round its family of Series 5 media players.

Welcome Greg Herlein (left) and Matt Neutra (right).

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About BrightSign®

BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit