Pros & Prose

Leading Digital Signage Topics

Digital Signage Federation

Exploring the role of Media in Retail Media Networks – its power and new purpose

by Brian Florko, Creative Realities We live in an era where digital platforms have taken center stage in nearly every aspect of business, including advertising and consumer engagement: but the truth…

Does it “Fit”?

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-C Credit for this month’s topic goes to Michelle Montazeri, Director of Digital Signage at Legrand, and a DSF board…

Key Outtakes from the NRF Big Show

READ THE FULL BLOG POST HERE The retail landscape in 2024 presents a dynamic and evolving scenario. It’s a world where technology, consumer expectations, and economic factors intertwine to shape…

To Be or Not to Be… That is the AV Question

New article on the AVIXA website by Alan Brawn, about existential threats the Pro AV industry is facing. Read the article here Think outside of our industry for a minute…

What is AI in Marketing, and What It Can (and Can’t) Do

By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, DSSP, ISF-CThere is no place to hide from the influence that artificial intelligence (AI) has (and increasingly will have) on our…