BrightSign Players Drive AV Refresh of Capital One Arena Concession Stands

Capital One Arena is an indoor sports venue located in Washington D.C. Originally built in the late-1990’s, the arena has undergone several infrastructure updates, the most recent of which involved an overhaul of the AV system to refresh the concession stands. The concessionaire at the arena engaged Ping HD and BrightSign to update legacy signage at all of the concession stands within the arena.

“Capital One Arena needed an AV solution that did more than just manage menu board content – they required a powerful solution that enables them to effectively rebrand the entire arena with very little effort,” said Chad Gardner, Director of Operations at Ping HD. “BrightSign’s players are essential in that they enable arena personnel to perfectly synchronize content across the entire network of concession displays.”

The arena plays host to a number of different sports franchises, including the Washington Nationals of the National Hockey League, Washington Wizards of the National Basketball Association, Georgetown University men’s basketball team and Washington Valor of the Arena Football League. The client’s primary concern with the AV refresh was streamlining the process of deploying unique, team-specific video wall content and menu board digital signage at the concession stands. The ease of managing content changes was the primary reason the client chose to implement the PingHD/BrightSign solution.

“A key factor in our selection of BrightSign for this project was that the client required us to use existing displays,” said Joe Malouff, Director of Marketing at Ping HD. “BrightSign’s low-profile players mount easily behind the existing screens, and they handle virtually any content we send their way, with the highest level of reliability.”

More than 100 BrightSign LS423 media players are deployed throughout the facility, connected to Samsung displays that comprise the video walls at each concession stand. Dynamic, eye-catching “headers” are displayed on multiple screens mounted end-to-end, with BrightSign’s players creating a “ribbon effect,” seamlessly blending content across multiple screens.

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John Snedigar

Faultline Communications


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