BrightSign Signage Merges Culture and Retail at K11 MUSEA

Hong Kong Office and Shopping Center Wows Visitors with Digital Innovation

Los Gatos, CA – June 23, 2020 – BrightSign, LLC®, the global market leader in digital signage media players, today announced that its Series 4 players are powering an artistic digital signage solution at K11 MUSEA. Located in the heart of Hong Kong’s Victoria Dockside art and cultural district, K11 MUSEA is a world-class experiential landmark. Covering nearly 1.2 million square feet, it offers visitors immersive experiences in retail, art, culture, entertainment and gastronomy, all under one roof.

BrightSign Series 4 XD1034 players installed by BrightSign’s partner in China, SCHOT, power seven LED video walls, showing impressive installation art across the cultural-retail facility. Displays are positioned at retail outlets and in other conspicuous positions across K11 MUSEA, engaging customers and boosting sales volume for the associated brands. K11 MUSEA uses to deliver a weekly program of live streamed events. These performances by top musicians, dancers and theater performers are relayed around the complex using the screens. Other innovative features of the installation include a highly original mirror display solution in the elevators and restrooms, providing useful information on weather, real-time temperature and shopping mall events. Seats with hidden circular LCD displays, elevator lobby displays and an interactive gaming facility are other surprises awaiting visitors.

Commenting on the project, Cliff Wong from SCHOT said, “The BrightSign-powered digital signage plays an important role in adding color, brightness and visual interest to the whole cultural-retail center. The installation boosts sales for brands, engages customers effectively and produces a creative environment in which visitors can immerse themselves.”

Jeff Hastings, CEO of BrightSign said, “The K11 MUSEA installation is an exciting example of how digital signage can at once improve a building’s aesthetics, enrich the visitor experience and enhance convenience. Featured promotions and special events at K11 are presented in the most dynamic and visual way possible, while the wayfinding solution helps customers find the location of restaurants and retail stores.”

SCHOT has installed 1,000 BrightSign XT1144 players at K11 MUSEA, providing images and videos throughout the complex. The XT1144 offers BrightSign’s highest-performance graphics engine, matching the performance of a top PC to deliver the ultimate in HTML5 performance as well as True 4Kp60 video playback supporting Dolby VisionTM, HDR10 and HLG. The live events at K11 MUSEA harness the players’ support for Live TV playback of content. Installation of the system was simple, with the XT1144 offering Power over Ethernet (PoE+).

For more information about BrightSign’s complete portfolio of digital signage products, visit

About BrightSign
BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign XT players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit Follow BrightSign at and