The article referenced below is published in OOH TODAY by Morten Gotterup, President, Clear Channel Airports. It has been selected by our experts as a recommended article.
Here is an excerpt from the full article which may be read in its entirety at https://oohtoday.com/clear-channel-airports-president-morten-gotterup-the-future-of-advertising-in-u-s-airports/
The arrival of a Covid-19 vaccine in the U.S. in late 2020 bodes well for the health and financial recovery of many Americans headed into 2021. And where our global economy is concerned, it also clears the runway for pent up air travel demand to return, as exhibited by the more than one million passengers who passed through TSA checkpoints over Thanksgiving and the nearly 4 million people who traveled through security checkpoints from Saturday to Monday during the Christmas holiday — the most in a three-day period since mid-March.
Yes, it is taking time to rollout immunizations to all Americans, but this is a signal, that, as Churchill opined, we’ve passed the “end of the beginning” and the “beginning of the end” is nigh.
Thinking about our own air travel recovery, it’s important to take stock of other areas of the world already experiencing the recovery for which we long. For example, in Australia, where there are fewer than 50 active Covid-19 cases, they saw a domestic holiday boom as their travel restrictions eased. The scale of Australia’s recovery suggests air passenger traffic, which has taken a global hit by the crisis, can quickly recover when the risk of the virus abates.