Digital Out-Of-Home Drivers And Headwinds

An Article by DSF Global DOOH Chair, Sheldon Silverman, In Sound and Communications Magazine

Viewer data and client problem-solving skills are essential for success.

It was the best of times; it was the worst of times. The year gone by was a fantastic one for digital out-of-home (DOOH), and, at the same time, a problematic one by the end of the year. The numbers tell a great story, with increases in media spending, dedicated DOOH dollars and further integration within the mobile marketing ecosystem. Research cited by the Outdoor Advertising Association of America (OAAA) found that the OOH market reached $7.6 billion in 2016, continuing its growth trend of the last seven-plus years, and DOOH was a main player in that growth. With that trend continuing, we know 2017 was a great year for DOOH, and 2018 is shaping up to be even better.

First, though, “the worst of times.” By the end of 2017…. Read More at