Digital Signage For Trade Shows Adds Wow Factor To Booth Design

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                                                            Wes Dixon

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Trade show booth design has been undergoing a quiet revolution in the last few years by using digital displays. The industry has discovered that digital signage is flexible and powerful enough to exceed almost any requirement—from dynamic to interactive. Equipped with such insight, SeniorVu, a leading marketing platform for senior living communities, decided it was time to make a bigger splash at this year’s Argentum exposition in San Diego. 

LENEXA, Kan. (June 26, 2018) – According to SeniorVu’s CEO Tim Donnelly, when it comes to digital signage for trade shows and exhibitions, it’s essential to have a wow factor that helps get your message noticed amidst a busy show floor.  That’s why he decided to outfit his trade show booth with Keywest Technology’s Breeze-powered digital displays.

The “wow factor” Donnelly referred to, “…has to do with adding dynamic content to the booth design that attracts, informs, and entertains visitors,” said Jeff Davidson, SeniorVu’s director of client services.

For sure, SeniorVu knows something about the wow factor, that is, concerning when and where it matters most. Their marketing platform gives senior living communities control of their leads, brand, time, and money.

As a leading provider of marketing software for over 600 senior living communities nationwide, SeniorVu was well positioned to make a big splash at Argentum, which was held in San Diego in 2018.

SeniorVu’s management decided to go for maximum impact in the space available, choosing a 3-channel Breeze digital signage player for a quick and economical installation that mounts 3 digital displays together, which then performs as one continuous screen.

Additionally, they mounted a single channel Breeze player with dual outputs to control individual signs on the exhibit end caps. From there, SeniorVu’s managers controlled the media, playlist timing, and presentation style using Breeze’s online editor. This combination of optimized player hardware with hardened security features made it the perfect match for a public venue like an exhibit hall.

When asked about the overall show floor impact of Breeze Digital Signage, the system security, and the operational side that uses a cloud-based CMS, Donnelly was quick to say, “Keywest nailed it! Their solution is solid.”

According to Keywest’s director of product applications and support, John Macan, trade show displays don’t get too much press because they are temporary. However, he added, “unlike other parts of booths that often end up in the landfill, digital displays can be easily repurposed after the trade show to add sparkle to a corporate lobby, visitor gallery, or foyer.”

Interested parties and system integrators can contact Keywest Technology for a free demonstration. Keywest Technology sells and distributes Breeze Digital Signage through their network of professional AV and IT resellers.

 About Keywest Technology

Keywest Technology is an authentic developer of digital signage technology and a full-service provider offering solutions from single-screen playback to large video walls and multi-sign networks. Keywest builds business communication systems with a holistic approach that includes key software technologies, creative design, system design, and comprehensive network-managed services. Based in Lenexa, Kansas, the company is dedicated to making business communication as enjoyable as a day at the beach. For more information, visit