GDPR Impact on DOOH, The CA Data Privacy Act and Growing Restrictions on Data Collection
A massive amount of data can be collected on consumers in relation to DOOH, but what are the ramifications of using this data in the current environment. What level of personalized 1 to 1 data is allowable or ethical to use? In a world of GDPR and privacy concerns with global players like Google, Facebook and others, where should our industry draw the line?
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The Future of DOOH in an Online World – It’s All About Experiential
Prepare to be amazed at the immersive, experiential environments that Moment Factory builds globally. Static, non-immersive OOH is losing its appeal in a highly fragmented media landscape where the consumer is bombarded with brand and marketing messages. To break through this impression clutter, experiential is the core to richer consumer engagement.
Strategy & Development – Urban Spaces
The DOOH Strategy Summit will take place on March 26, 2019 starting at 9:00 AM PDT in the Las Vegas Convention Center. It is part of the DSE 2019 program of events.
At DSE – The Official Show of the DSF March 26-29, 2019
Las Vegas Convention Center