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D=SIGN POWER HOUR: Transformation on Fifth Ave: The PUMA Flagship – and the Team That Brought it to Life

September 7, 2022 @ 1:00 pm - 2:00 pm EDT


September 7, 2022
1:00 pm - 2:00 pm EDT

The fusion of physical and digital in a way that is unique to a challenger Brand’s ambition and sets the retail experience apart from bolder competitors is no easy feat. The requirements to design and engineer digital signage-based experiences are integrated throughout so they operate seamlessly and in harmony – when multiple partners and teams are required to deliver is particularly complex and can pose numerous risks to budget, timing and one’s sanity.  This session uncovers the good, bad and the ugly truths of when a LED manufacturer is tasked with serving as the “GC” in a massive flagship project: from the experience design through to technical integration of the immersive, interactive, and virtual components of this unique product/lifestyle experience center.  Learn not only how Gablesigns created a big, bold beautiful experience in front of the walls – but what had to happen behind the walls to make it possible.

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