Course Name: Experience Design
Course Author: Ed King, Founder of HighStreet
Tracks: Content and Software
Course Description: Experience is the today’s buzzword du jour, but how does the art and science of CX fit into DOOH? This course breaks down what it is, how it’s tied to non-conscience human triggers and how to weave it into your digital planning. Further, it provides simple tools and checklists to ensure that your program is firing on all customer cylinders.