Exploring the role of Media in Retail Media Networks – its power and new purpose
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by Brian Florko, Creative Realities
We live in an era where digital platforms have taken center stage in nearly every aspect of business, including advertising and consumer engagement: but the truth is, physical stores continue to hold a special place in the hearts of consumers, over and alongside digital channels. In fact, stores are currently enjoying a renaissance that highlights their enduring appeal.
This resurgence is not so much a surprise as it is a testament to a fundamental human trait: our innate desire to explore and experience. Retail spaces have evolved into vibrant hubs of activity, effectively leveraging this renewed interest to outpace traditional broadcast [television] media and e-commerce channels, to become the new mass media powerhouse in today’s media landscape.
The emergence of Retail Media Networks
Retail media networks are built on retailer e-commercial and mobile platforms, allowing brands to reach consumers….Read Full Article Here