Course Name: Designing Content
Course Author: Jim Nista
Tracks: Content and Software
Course Description:Clients aren’t buying Digital Signage technology because they like spending money. Digital Signage is a communication investment to meet a goal, and content delivers on that goal. Digital signage content creating is an ongoing business process. Content should be relevant to the user and direct them to some sort of action. The creation process behind the screen is important for both the creative and business aspects of digital signage network. This course also touches on future trends in digital signage content.
Author Name: Jim Nista
Company and Position: ALMO, Digital Signage Creative Director
About the Author: Jim Nista is a digital graphics and design pioneer and has a long history working as a Creative Director for a large range of clients. In 2002, Nista setup Insteo, a Digital Marketing agency with a focus on Digital Signage creative services. In 2018 Almo Pro AV acquired Insteo with Nista coming onboard as their Senior Director for Content Services. Nista serves on the Digital Signage Expo Content Advisory Board, has helped create the Digital Content and Media Expert (DCME) certification program, and regularly speaks at shows such as the Digital Signage Expo and InfoComm. Nista holds two software patents and has received 11 DSE APEX awards.